1851

In the competitive world of franchising, conducting market research is a vital step in determining the demand for a concept in a specific location. By gathering and analyzing valuable information about the target market, franchise owners can gain key insights into consumer preferences, purchasing behavior and any unmet needs in the market.&nbsp;The insights gained through market research enable franchise owners to identify potential opportunities, address challenges and tailor their offerings to meet the needs of their desired target audience.<h3>Conducting Market Research to Determine Demand for a Franchise Concept</h3>At&nbsp;<a href="https://1851franchise.com/dogtrainingelite">Dog Training Elite*</a>, marketing director&nbsp;<a href="https://www.linkedin.com/in/cassandra-conder-3b54b91ab/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chapter-9-assessing-market-demand-and-competitive-landscape-2722648" target="_blank" rel="nofollow">Cassandra Conder</a> confirmed that the franchise found an effective way of conducting market research by following a few steps.&nbsp;“First, understand your target audience's needs and preferences through surveys and online research,” she said. “Then, stay up-to-date on market trends by reading industry reports and attending trade shows. Finally, validate your findings and test demand through pilot programs in target areas. These practical steps have guided our growth as a young franchise and will continue to do so moving forward.”&nbsp;By studying a market’s needs, competitors and demographics, franchisors can determine if their brand aligns with the demands of that target audience.&nbsp;<h3>Analyzing the Competitive Landscape in Target Markets</h3>Thoroughly assessing the competition allows franchisors to gain a comprehensive understanding of specific market dynamics and determine whether they will thrive in a location.&nbsp;Conder noted that Dog Training Elite identifies both direct and indirect competitors. The company also studies competitors’ offerings, pricing and customer feedback. By conducting a&nbsp;<a href="https://www.investopedia.com/terms/s/swot.asp?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chapter-9-assessing-market-demand-and-competitive-landscape-2722648" target="_blank" rel="nofollow">strengths, weaknesses, opportunities and threats (SWOT) analysis</a>, she found valuable insight. All franchises can benefit from a SWOT analysis because it allows them to assess internal factors that might affect business, as well as any external factors.&nbsp;<h3>Recognizing Potential Changes and Opportunities in a Market</h3>Conder added that it is crucial to constantly monitor market trends and competitor activities to identify alarming changes, as well as opportunities.&nbsp;“It's important to look for changes in consumer behavior, new technologies and legal developments that could affect our franchise,” she said. “Specifically, we keep an eye on shifts in pet ownership rates, evolving attitudes toward dog training and fluctuations in pet-related spending habits. Being proactive and adaptable in response to these changes has been key for us as a young franchise navigating the marketplace.”&nbsp;Understanding changes or unmet needs in the market can also help franchisors proactively address them through innovation, improved customer experiences or strategic partnerships.&nbsp;Being aware of consumer preferences, market trends and competitive dynamics allows franchisors to make decisions that optimize their chances of success. And by continuously monitoring the competitive landscape and market trends, franchisors can stay ahead of the game, adapt their strategies, and capitalize on emerging opportunities.&nbsp;

Chapter 9: Assessing Market Demand and Competitive Landscape

1851 Franchise

Market research plays a crucial role in determining demand and seizing franchise opportunities.

chapter-9-assessing-market-demand-and-competitive-landscape

TruBlue Home Service Ally

TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

trublue-featured-in-usa-today-as-key-player-in-helping-seniors-age-safely-at-home

Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

right-at-home-franchise-growth-2025

KidStrong Franchising, LLC

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Chapter 9: Assessing Market Demand and Competitive Landscape

MORE STORIES LIKE THIS