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Tampa-based <a href="http://checkersfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=orlando-sentinel-frozen-desserts-more-than-just-a-summer-obsession-in-central-florida-1871" target="_blank" rel="nofollow" target="_blank">Checkers and Rally&#8217;s Restaurants</a>, Inc&nbsp;have experienced more than four years of consecutive same-store sales growth, partially based on the brand&#8217;s big, bold, flavorful food at an incredible value. As Checkers and Rally&#8217;s looks to become a leader in innovation and roll out new products, the brand has turned to Orlando, Florida as a test market for new products, including the franchise brand&#8217;s new &#8220;Sweet Side&#8221; dessert menu.Checkers and Rally's Restaurants, Inc. Senior Director of Research &amp; Development Ryan Joy told the Orlando Sentinel that the city&#8217;s year-round warm weather and tourism industry are two reasons Orlando is such a great test market for the brand.&#8220;We can really get started testing a new item in the Orlando area and launch a cold dessert in the summer," Joy told the Orlando Sentinel. "It's perfect timing for us."The &#8220;Sweet Side&#8221; menu officially launched at the end of March and has been a success since its rollout across the <a href="http://checkers.1851franchise.com/article_details/1674/Checkers-Rally-s-is-Taking-its-Established-Brand-from-Sea-to-Shining-Sea?utm_source=1851franchise.com&utm_medium=article&utm_campaign=orlando-sentinel-frozen-desserts-more-than-just-a-summer-obsession-in-central-florida-1871" target="_blank" rel="nofollow" target="_blank">Checkers and Rally&#8217;s system</a>.Click <a href="http://www.orlandosentinel.com/business/os-cold-treats-central-florida-20150612-story.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=orlando-sentinel-frozen-desserts-more-than-just-a-summer-obsession-in-central-florida-1871" target="_blank" rel="nofollow" target="_blank">here</a> to read the original story.

1851 Franchise

Checkers and Rally's restaurants show off their "Sweet Side"? in Orlando, Florida.

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Orlando Sentinel: Frozen desserts more than just a summer obsession in Central Florida

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