Christmas Decor Signs 5 New Franchisees So Far This Year; 4 of Which Are Existing Owners Reinvesting

Christmas Decor, the leading holiday decorating brand for 25 years with more than 300 locations, has already seen significant franchise growth in 2022, despite the start of the year typically being a slow time for holiday decoration. The brand signed five new units in Q1 alone, four of which were from new owners reinvesting.

“Our growth has been fast-moving this quarter,” said Brandon Stephens, Christmas Decor President. “The industry has been changing. While it slowed down with the pandemic initially, it has all come roaring back, and it has been really solid this year so far.”

When it comes to why franchisees are joining the brand this year, Stephens says several prospects are recognizing the industry’s strong growth and Christmas Decor’s unique position within it.

“A lot of them have been thinking about investing for a long time, and they realize the time has never been better to get in,” he said. “When it gets down to brass tax, owners are finding that Christmas Decor is the best entry into the segment. They know we have the best reputation and that we’ve been around the longest.”

Originally created as an off-season supplement to the landscaping business, the Texas-based franchise now brings holiday cheer to over 300 communities across North America, ultimately creating jobs for 3,000-plus seasonal workers that might otherwise be unemployed. For landscapers and other outdoor business owners, Christmas Decor provides an opportunity to offset fixed overhead costs, generate new income streams and maintain key employees year-round. With a customer retention rate of 80%, Christmas Decor also brings its franchisees affluent repeat business from homeowners and commercial contacts who value the brand’s renowned white-glove service and customized designs.

This uniquely scalable model also explains why four of the new units signed this quarter come from existing Christmas Decor franchisees expanding their portfolio. Stephen says Christmas Decor has also continued to evolve its business model as a way to provide these franchisees with more opportunity to diversify revenue through sister brands Nite Time Decor, PermaLites and Decor Smart, as well as with increased commercial work.

“Commercial work is product-centric and requires lower labor, which allows owners to build revenue without needing to add several new employees,” said Stephens. “Putting lights in a tree requires a lot of man hours, but speciality decorations or display pieces don't take as much time. As commercial business continues to boom, many owners are becoming more interested in that side of the business. It also allows them to be engaged in the market all-year round.”

Now, with this continued expansion of the business model, Christmas Decor has seen double-digit revenue increases year-over-year for the last 11 years. Looking ahead, Stephens says the Christmas Decor team is aiming to add 30 to 40 new units a year in addition to growing with existing franchisees. Some of the states positioned for strong growth, Stephens says, include Wyoming, Oregon, North Carolina and Kansas.

“Over the last decade, we’ve grown so fast that we had to slow down to ensure our infrastructure caught up,” said Stephens. “We didn’t want to outgrow our ability to support franchisees. Now, after experiencing some of our strongest growth yet over the past two years, we are eager to start adding new people into the system and helping entrepreneurs achieve their dream of business ownership.”

Learn more at https://www.christmasdecor.net/.

About Christmas Decor 

Founded in 1986 by Blake Smith, Christmas Decor has become the leading holiday decorating brand in the U.S. and Canada. Originally created as an off-season supplement to the landscaping business, the Texas-based franchise now brings holiday cheer to over 300 communities across North America, ultimately creating jobs for 3,000-plus seasonal workers that might otherwise be unemployed. Backed by a strong business model and double-digit revenue increase year-over-year for the last 11 years, Christmas Decor is looking to grow in markets across the U.S. and Canada. For more information on Christmas Decor, please visit https://www.christmasdecor.net/franchise/.