1851

I attended the New York Franchise Expo in May to network with franchisors, suppliers and franchise buyers. However, I was also on a mission to better understand how valuable franchise expos are for those looking for candidates.I started with a search of 1851’s survey database, but the franchisee responses revealed no mentions of expos, which suggested that their role in finding franchise buyers might be limited. This, in combination with my own experience at expos, led me to the following conclusion:&nbsp;While expos can be beneficial for brands with large budgets, emerging brands are often better off considering alternative, more cost-effective strategies.Sure, if you have all the money in the world, an expo might make sense. But, if your budget is limited, there are more effective alternatives. You might try leveraging <a href="https://1851franchise.com/digital-marketing-strategies-tailored-for-franchises-2725654">digital marketing</a> and targeting specific regions for development. Attending <a href="https://1851franchise.com/top-10-franchise-events-in-2024-2726200#stories">industry-specific conferences</a> outside the franchising domain is another great option.While at the expo, I also noticed that there is room for improvement in the organizational set up of franchise expos. Organizing expos by investment levels could provide better guidance for potential franchise buyers, aligning their financial capacity with suitable opportunities. Enhancing educational sessions and resources at expos would help buyers gain a clearer understanding of franchising. Why not invite franchise brokers to assist buyers at expos? This could significantly improve the educational experience.When it comes to franchise selling and recruitment, I’m a firm believer that we should be moving away from hard selling. Recruiting and educating franchisees is a much better approach. Equipping franchise candidates with comprehensive knowledge about franchising is crucial for their success and, by extension, the success of the franchisor.Don’t sell. Coach.This is exactly what <a href="https://1851franchise.com/">1851 Franchise</a> aims to do: educate prospective franchisee candidates so they can make an informed decision about their next investment. The <a href="https://1851franchise.com/">1851 main site</a> has undergone a comprehensive overhaul to improve its educational value for franchisees. The <a href="https://1851franchise.com/power-rankings">brand pages</a> now offer detailed information and resources, making the site a robust tool for potential franchise buyers. Customizable forms, integrated university resources and press coverage are among the new features that enhance the user experience.&nbsp;

Evaluating Franchise Expos: Are They Worth Your Investment?

1851 Franchise

With a recent visit to a franchise expo, I questioned the effectiveness of these expos in general. My conclusion? Improved franchisee education and cost-effective alternatives is the way to go.

Coffee and Analytics: Should You Ever Invest in a Franchise Expo?

coffee-and-analytics-should-you-ever-invest-in-a-franchise-expo

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Coffee and Analytics: Should You Ever Invest in a Franchise Expo?

MORE STORIES LIKE THIS