1851

<a href="https://www.concretecraft.com/concrete-craft-franchise-opportunity/?utm_source=1851franchise&amp%3Butm_medium=referral&amp%3Butm_campaign=ccfd-1851&utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-doubled-its-number-of-territories-in-2020-and-has-no-plans-to-stop-in-2021-2714839" target="_blank" rel="nofollow">Concrete Craft</a> has been leading the charge in creative concrete solutions since 2006. In 2014, the decorative concrete brand was acquired by <a href="https://www.homefranchiseconcepts.com/?utm_source=1851franchise&amp%3Butm_medium=referral&amp%3Butm_campaign=ccfd-1851&utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-doubled-its-number-of-territories-in-2020-and-has-no-plans-to-stop-in-2021-2714839" target="_blank" rel="nofollow">Home Franchise Concepts (HFC)</a> and has grown to more than 80 territories throughout the U.S. and Canada.&nbsp;And despite the challenges brought on by the pandemic that seemed to define 2020, Concrete Craft was recognized as one of <a href="https://1851franchise.com/concretecraft/concrete-craft-ranked-among-entrepreneurs-hottest-industries-today-2713961#columns">Entrepreneur’s Hottest Industries Today</a>. So it’s no wonder that the home improvement brand significantly exceeded its growth expectations and welcomed an additional 46 franchisees to the family.&nbsp;“We’re over what we expected in terms of growth,” said <a href="https://www.linkedin.com/in/jonathan-thiessen-2887314?utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-doubled-its-number-of-territories-in-2020-and-has-no-plans-to-stop-in-2021-2714839" target="_blank" rel="nofollow">Jonathan Thiessen</a>, Chief Development Officer of Home Franchise Concepts. “We’ve doubled the system from where we were a year ago. <a href="https://1851franchise.com/concretecraft/growth-in-the-time-of-covid-concrete-craft-continues-to-grow-throughout-first-half-of-2020-2713646#franchisor">People are very interested in Concrete Craft right now</a>. It’s an up-and-coming brand, and people want to get into the home segment because that’s where consumers are spending most of their time.”Beyond the demand for services, the growing labor pool has proven to be advantageous for Concrete Craft. <a href="https://1851franchise.com/what-franchisee-prospects-should-look-for-in-a-brand-2714658#home">As more and more working people are deciding to exit corporate America</a> and secure their own careers working for themselves, the brand has had nothing but high-quality, passionate business people come through its door.“Other industries are cutting, but we’re growing,” said Thiessen. “The pandemic has lifted up the labor pool, and we've been able to hire quality people.”With the support that Concrete Craft offers its franchisees, it’s clear why so many have flocked to the brand as their next career move. The brand put royalties on hold and dedicated a lot of financial support to its franchisees so that they were able to come out stronger on the other side.“We wanted our franchisees to feel safe. We didn’t want to lose a franchisee to the pandemic because we weren’t able to help them enough,” said Thiessen. “Part of good growth is continuing to support your franchisees while running the business. We’re looking for additional support staff for our current franchisees.”&nbsp;Looking ahead at the start of a new year, Concrete Craft has plans to continue expanding. But the brand isn’t growing just for the sake of growth — the goal is to be strategic and to ultimately make its franchisees more profitable than ever before, according to Thiessen.&nbsp;“In the first quarter of the year we’re looking to grow the brand’s footprint and make a household name for ourselves. From there it’s all about franchisee profitability and getting them rolling. We’re investigating new products to bring to the table so they have the opportunity to be more profitable than ever before.”And with new products come new opportunities. Thiessen says the addition of offerings like polished concrete will give franchisees room for more commercial projects and will help to solve the seasonality issue so many territories in some parts of the country struggle with.As a way to keep up the momentum of an exciting and successful year and ensure that its incoming franchisees are up to speed, Home Franchise Concepts plans to open a new learning center in Dallas that will operate as a training headquarters for all of the conglomerate’s brands. Set to open in January 2021, the hands-on learning environment will even feature a single-story home where franchisees can practice application of their products in their day-to-day operations.“It’s been in the works for a while, but the training center is going to be a great asset to the company,” said Thiessen. “It’s an exciting way to start the new year.”The startup costs for a Concrete Craft location range from $135,290 to $227,070. Qualified veterans are eligible for a 10% discount on the initial territory fee. To learn more about franchising with Concrete Craft, visit:&nbsp;<a href="https://www.concretecraft.com/concrete-craft-franchise-opportunity/?utm_source=1851franchise&amp%3Butm_medium=referral&amp%3Butm_campaign=ccfd-1851&utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-doubled-its-number-of-territories-in-2020-and-has-no-plans-to-stop-in-2021-2714839" target="_blank" rel="nofollow">https://www.concretecraft.com/concrete-craft-franchise-opportunity/</a>.

Concrete Craft Doubled its Number of Territories in 2020, and Has No Plans to Stop in 2021

1851 Franchise

The home service brand grew  more than anticipated during an otherwise challenging year.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

concrete-craft-doubled-its-number-of-territories-in-2020-and-has-no-plans-to-stop-in-2021

Children's Lighthouse

Children's Lighthouse - How Children's Lighthouse Stands Out - Early Education Franchise - 1851

How Children's Lighthouse Is Pioneering Top Notch Curriculum in the Early Education Segment

how-childrens-lighthouse-is-pioneering-top-notch-curriculum-in-the-early-education-segment

How This Children’s Lighthouse Leadership Team Member Applies Her Background in Franchising To Help Franchisees Succeed

how-this-childrens-lighthouse-leadership-team-member-applies-her-background-in-franchising-to-help-franchisees-succeed

Biscuit Belly Franchising

How Biscuit Belly's "Damn Good" Biscuits Are Proving Breakfast Is Big Business 

how-biscuit-bellys-damn-good-biscuits-are-proving-breakfast-is-big-business

Paris Baguette

Paris Baguette's Culinary Creativity Drives Guest Affinity and Franchisee Success

paris-baguettes-culinary-creativity-drives-guest-affinity-and-franchisee-success

Seniors Helping Seniors®

Seniors Helping Seniors® In-Home Care Services Expands in Napa Valley, California

seniors-helping-seniors-in-home-care-services-expands-in-napa-valley-california

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Fast Company: KFC Introduces Spin Off Restaurant, Saucy

fast-company-kfc-introduces-spin-off-restaurant-saucy

Subway Seals the Deal: PepsiCo Beverages Coming to U.S. Locations in 2025

subway-seals-the-deal-pepsico-beverages-coming-to-us-locations-in-2025

Malaysian Franchise Association (MFA) - AFC and FIM 2025 - 1851 Franchise News

Malaysia Focuses on Franchise Growth Through AFC and FIM 2025

malaysia-focuses-on-franchise-growth-through-afc-and-fim-2025

Hilton and Grubhub Expand Mobile Delivery Services to Over 2,600 Hotels

hilton-and-grubhub-expand-mobile-delivery-services-to-over-2600-hotels

Taco Bell Joins the Beverage Boom With New Live Más Café Concept

taco-bell-joins-the-beverage-boom-with-new-live-mas-cafe-concept

Tiam Behdarvandan’s Let’s Get Moving Offers a Franchise Opportunity Rooted in Growth and Support

tiam-behdarvandans-lets-get-moving-offers-a-franchise-opportunity-rooted-in-growth-and-support

How Bella Ballerina Is Redefining Dance Studio Franchising With a Community-Focused and Scalable Business Model

how-bella-ballerina-is-redefining-dance-studio-franchising-with-a-community-focused-and-scalable-business-model

Dennis Cieri Shares How Fitness Factory Health Clubs Blends Strategic Growth with Franchisee-Centric Support

dennis-cieri-shares-how-fitness-factory-health-clubs-blends-strategic-growth-with-franchisee-centric-support

The Ace Up Their Sleeve: How Ace Handyman Services Matters Found the Perfect Partner in Ace Hardware

the-ace-up-their-sleeve-how-ace-handyman-services-matters-found-the-perfect-partner-in-ace-hardware

How To Set up Digital Marketing for Your Franchise Brand

how-to-set-up-digital-marketing-for-your-franchise-brand

Air Force Veteran and Family Find Perfect Fit with TruBlue Franchise in Fort Collins, Colorado

air-force-veteran-and-family-find-perfect-fit-with-trublue-franchise-in-fort-collins-colorado

What Are the Best Burger Franchises To Invest In?

What Are the Best Burger Franchises For Entrepreneurs Invest In?

what-are-the-best-burger-franchises-to-invest-in

Concrete Craft Doubled its Number of Territories in 2020, and Has No Plans to Stop in 2021

MORE STORIES LIKE THIS