1851

<p><strong>The coronavirus continues to have dire effects on businesses across the country, and the franchise industry is no exception. Franchisors across segments are strategizing new ways to support their franchisees, keep customers satisfied, help local communities and come out stronger on the other side of this crisis.&nbsp;</strong></p><p><strong>To that end, 1851 Franchise publisher Nick Powills and Charles Internicola, founder and partner of the </strong><a href="https://www.franchiselawsolutions.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=coronavirus-and-franchising-jon-sica-of-batteries-plus-bulbs-2712741" target="_blank" rel="nofollow"><strong><u>Internicola Law Firm</u></strong></a><strong>, are covering the coronavirus and its impact on the franchising industry through a </strong><a href="https://mbf6e734.clickfunnels.com/webinar-registration1584137477175?utm_source=1851franchise.com&utm_medium=article&utm_campaign=coronavirus-and-franchising-jon-sica-of-batteries-plus-bulbs-2712741" target="_blank" rel="nofollow"><strong><u>webinar series titled “Coronavirus and Franchising: Mindset + Strategy to Recover and Grow.”</u></strong></a></p><p><strong>In today’s morning webinar, Powills and Internicola spoke with Jon Sica, Vice President of Franchise Development and Project Management and Chief Strategy Officer for Batteries Plus Bulbs about how the franchising industry is responding to the crisis.</strong></p><p><strong>Here are some of the key insights from their discussion.</strong></p><h4><strong>Communications&nbsp;</strong></h4><p><strong>It is no longer enough for franchisors to communicate with franchisees every week, or even once every other day. Communications must be relentless, every single day.&nbsp;</strong></p><h4><strong>A Historic Chapter&nbsp;</strong></h4><p><strong>Once this historic crisis is behind us, the country is not soon going to forget about it. Franchisors will be talking about this topic to new franchise candidates for years to come. Brands should make sure they have a good story to tell.</strong></p><h4><strong>New Franchisees&nbsp;</strong></h4><p><strong>Entrepreneur-minded individuals are going to be looking at franchising as a safer, more risk-averse alternative to independent business ventures. We are likely to see a much larger pool of new franchisee candidates soon.&nbsp;</strong></p><h4><strong>Brand Awareness</strong></h4><p><strong>Even legacy brands risk under the radar in certain markets where they cannot serve customers. Brands cannot afford to allow their customers to forget about them during this slow period. Brands should take this opportunity to promote their business as much as possible. Websites and social media are invaluable tools to engage with customers while they are at home. This has the additional benefit of prompting steady lead flow from interested prospective franchisees.&nbsp;</strong></p><h4><strong>Real Estate Opportunities&nbsp;</strong></h4><p><strong>Real estate is tremendously important to franchise economics. Franchisees can take advantage of the state of real estate and work with landlords to improve what could be a lucrative investment.&nbsp;</strong></p><h4><strong>Pivoting&nbsp;</strong></h4><p><strong>Brands that have been able to pivot during this time are well-positioned for success. This situation will teach everyone a lot about what it means to be a reliable, sustainable and effective brand.&nbsp;</strong></p><h4><strong>Small-Box Benefits</strong></h4><p><strong>Small-box brands enjoy a level of flexibility that their big-box counterparts do not. Customer conveniences such as curbside pickup can be implemented much more quickly. Bigger brands should take a close look at the solutions that small-box brands are implementing and see how they can adapt those strategies to their own models.</strong></p><h4><strong>Brand Integrity</strong></h4><p><strong>The integrity of a brand’s value proposition is the key to its success, pure and simple.&nbsp;</strong></p><p><strong>It’s about tools (products), techniques (how the brand operates the business) and the technician. When a brand is strong on all three fronts, the sky's the limit, and we’re going to see a lot of great success stories coming from brands that lean hard on their core value proposition during this period.</strong></p>

Coronavirus and Franchising: Jon Sica of Batteries Plus Bulbs

1851 Franchise

Nick Powills and Charles Internicola are joined by Batteries Plus Bulbs Vice President of Franchise Development and Project Management and Chief Strategy Officer Jon Sica to discuss how the franchise industry is tackling the issues brought on by COVID-19.

coronavirus-and-franchising-jon-sica-of-batteries-plus-bulbs

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Franchise Brands Can Prepare for the Rise of AI-Driven Advertising

how-franchise-brands-can-prepare-for-the-rise-of-ai-driven-advertising

Coffee & Analytics graphic with photo of Nick Powills

Franchise Growth Is Messy. Lead Gen Is Uncomfortable. Let’s Fix It.

franchise-lead-generation-insights

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Coronavirus and Franchising: Jon Sica of Batteries Plus Bulbs

MORE STORIES LIKE THIS