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After moving to Miami a decade ago, Argentinian native&nbsp;<a href="https://www.linkedin.com/in/mariapoceiro/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=customer-turned-franchisee-expands-uni-k-wax-presence-in-miami-2726357" target="_blank" rel="nofollow">Maria Poceiro</a> was looking for a local waxing studio when she happened upon&nbsp;<a href="https://unikwaxfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=customer-turned-franchisee-expands-uni-k-wax-presence-in-miami-2726357" target="_blank" rel="nofollow">Uni K Wax</a>. After her first appointment, she was blown away by her experience — so blown away that she decided to open her own Uni K Wax studio in 2020.&nbsp;“I remember the first time I went, I thought it was an amazing experience,” Poceiro said. “My experience was so amazing, I wanted even more people to have the same experience I had. That moment was what triggered my decision and why I decided to move forward with a franchise.”&nbsp;Poceiro’s first location with Uni K Wax was successful, leading her to open a second studio in February 2023. 1851 Franchise spoke to Poceiro about her franchising journey with Uni K Wax and her plans for the future.&nbsp;1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Poceiro:&nbsp;I'm originally from Argentina, but I moved here to Miami 10 years ago to work on my master's degree. I was living in Brickell, actually, and I remember looking for a waxing place and couldn't find anything. Then, a friend of mine recommended Uni K Wax, which was actually one block away from where I was living, so I decided to try it. I remember the first time I went, I thought it was an amazing experience.That was what triggered my decision and why I decided to move forward with a franchise.&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Poceiro: I had no idea — I never had a franchise before. But this company seemed very familiar and very open minded, very thoughtful and respectful of the franchisees. So I immediately jumped in because everyone on the corporate team were kind and supportive.1851:&nbsp;What made you pick this brand? What excites you most about this company?Poceiro: I love the industry. But then, of course, when I discovered Uni K, my second reaction was to see what the competition had to offer. I tried European Wax, and I started having conversations with other franchisees, but to be honest, I feel like the people behind the brand make it. And of course, the product and the service make Uni K Wax differentiate themselves from other franchises.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Poceiro: As of February this year, we have a second location, so we're managing two studio locations and, so far, it's been great.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Poceiro: I was a customer before becoming an owner. My perception was that they are offering something that is great! So that's when I saw an opportunity and that’s when I met the corporate team, and I realized they're amazing. Everything they're offering is great. Regarding the business, I'm super hands-on — I take care of the marketing, I manage our social media and I'm a people person,so I take care of my employees. I believe that if they're happy, they're going to transmit the same to our customers, so I think that is the key to success in our business.&nbsp;&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Poceiro: I would say it's super exciting. You're coming on board to a brand that's established, so that gives you someone you can lean on. You are not just jumping on your own into an unknown territory. I think that that's the most important thing for a franchise in general.ABOUT UNI K WAX:Uni K Wax, the 34-unit hair removal and waxing franchise, was founded in 1993 by Noemi Grupenmager. Frustrated by inadequate waxing options for her daughters, Grupenmager developed a natural, elastic wax as an alternative to the painful honey wax and paper strips. She also introduced a skin-friendly application and removal technique for faster, more comfortable services. Today, the brand offers a dynamic blend of 160 waxing services — from eyebrow waxing to facial waxing, Brazilian bikini wax and full body wax — for unisex customers.The Uni K Wax brand began its franchising journey in 2007 and has since expanded to include 32 franchised and two corporate locations in states including Florida, New York, New Jersey and Texas.&nbsp;In 2023, Grupenmager decided to retire and sell the company. Exaltare Capital Management, a Boston-based private equity firm with a focus on franchise and multi-unit businesses, and Heather Elrod, former Amazing Lash CEO and Managing Partner at Conscious Capital Growth, acquired the Uni K Wax brand.

Uni K Wax Franchisee Expands Presence in Miami

1851 Franchise

Maria Poceiro was looking for a waxing studio in Miami when she was introduced to Uni K Wax. She was so impressed that she decided to get into the business for herself. 

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