1851

For the past 75 years, consumers have stopped by their local Dairy Queen&#174; for one of the brand&#8217;s <a href="http://www.dairyqueen.com/us-en/Company/Franchise-With-Us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dairy-queen-targets-kansas-city-as-part-of-strategic-metropolitan-development-initiative-5299" target="_blank" rel="nofollow" target="_blank">signature frozen treats or delicious sandwiches</a>. The brand&#8217;s commitment to quality and menu innovation has made it the go-to restaurant for families and friends in cities across the country. But for some consumers, their neighborhood Dairy Queen isn&#8217;t as close to home as they&#8217;d like. That&#8217;s why the brand is focusing its development efforts in cities that could use a few more locations in order to best serve the entire community. One of those target development markets is Kansas City. &#8220;We&#8217;re really targeting expansion in major metropolitan areas that don&#8217;t have enough Dairy Queens to go around. That&#8217;s why Kansas City is an ideal area for growth,&#8221; said Mike Mettler, Dairy Queen&#8217;s director of national franchise sales. &#8220;We have a long history of popular stores and strong operators in the market, and we&#8217;re confident that new franchisees who sign on to develop the brand in Kansas City will continue to experience that heightened level of success.&#8221; With a metro population of more than two million, according to Forbes, Kansas City is an <a href="http://dairyqueen.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dairy-queen-targets-kansas-city-as-part-of-strategic-metropolitan-development-initiative-5299" target="_blank" rel="nofollow" target="_blank">ideal market for the Dairy Queen brand</a>. The city is filled with groups of previously untapped consumers, as well as qualified entrepreneurs who can realize their dreams of business ownership with the help of the brand. Part of what makes Dairy Queen&#8217;s franchise option so attractive to prospective franchisees is its DQ Grill &amp; Chill&#174; model. The restaurant concept, which initially launched back in 2002, offers more variety on its menu than the traditional DQ&#174; concept&#8212;items like premium burgers, chicken sandwiches and snack melts are served alongside the brand&#8217;s line of delicious soft serve treats. It&#8217;s that elevated Dairy Queen model that first inspired current Kansas City franchisees Angie and Frank Lombardo to open up their own restaurant. &#8220;My husband and I had been debating opening up a Dairy Queen franchise for a while. But as soon as we learned about the DQ Grill &amp; Chill model, we knew we had to move forward with our development plans right away,&#8221; said Angie. &#8220;The food is delicious, and at the time, there really wasn&#8217;t anything like it in the area. We thought it was something our community would love, and we were right. Consumer demand has been so high that we&#8217;re already making plans for our second location.&#8221; Over the next five to six years, Dairy Queen is hoping to open up at least 15 new locations in the Kansas City market. The brand is already well on its way to achieving that goal&#8212;there are a number of franchise groups actively developing in the market. &#8220;By expanding in Kansas City, we have the unique opportunity to honor Dairy Queen&#8217;s heritage and history in the area. Our DQ Grill &amp; Chill model takes the classic Dairy Queen experience to the next level, and builds on the strong foundation the brand has already established throughout the entire community,&#8221; Mettler said.

1851 Franchise

The leading limited service restaurant chain is hoping to open 15 new locations in the area over the next five to six years.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Dairy Queen Targets Kansas City as Part of Strategic Metropolitan Development Initiative

dairy-queen-targets-kansas-city-as-part-of-strategic-metropolitan-development-initiative

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Health Care Professional in the Non-Profit Space Brings TruBlue to North Pittsburgh

health-care-professional-in-the-non-profit-space-brings-trublue-to-north-pittsburgh

Franchisee Spotlight with Huanyu Li and Paris Baguette Logo

A Longtime Love for Paris Baguette Led Huanyu Li To Open One of Her Own

a-longtime-love-for-paris-baguette-led-huanyu-li-to-open-one-of-her-own

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Dairy Queen Targets Kansas City as Part of Strategic Metropolitan Development Initiative

MORE STORIES LIKE THIS