1851

Denny’s is releasing three new meals developed in partnership with TikTok creators known for their food content.&nbsp;<a href="https://www.nrn.com/family-dining/dennys-drops-new-set-creator-meal-collabs?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">Nation’s Restaurant News</a> reported that the new menu items, which will be available nationwide for a limited time, are part of the brand’s new Social Stars Influenced Menu. In an effort to connect with a younger audience, this is the fourth drop in the campaign, which first launched in February 2022. Since launching, 2.4 million meals have been sold from the curated menu.&nbsp;The new items include the&nbsp;It's Bananas Salted Caramel Pancakes developed along with&nbsp;Cy Nguyen (<a href="https://www.tiktok.com/@cylovesfrogs?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">@cylovesfrogs</a>) and Achieng Agutu (<a href="https://www.tiktok.com/@noordinarynoire?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">@noordinarynoire</a>),&nbsp;the all-new Straight Up Bourbon Steak with Eric Sedeño (<a href="https://www.tiktok.com/@ricotaquito?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">@ricotaquito</a>) and Tway Nguyen (<a href="https://www.tiktok.com/@twaydabae?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">@twaydabae</a>), as well as&nbsp;the “Yes, We Pecan!” Salted Caramel Milkshake by Ahmad Alzahabi (<a href="https://www.tiktok.com/@thegoldenbalance?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">@thegoldenbalance</a>) and Yasmine Sahid (<a href="https://www.tiktok.com/@ladyyasmina1?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">@ladyyasmina1</a>).&nbsp;Denny’s isn’t the first brand to leverage the power of the video-sharing platform. In 2020, Dunkin’ was among the first major franchises to do so when it scored a partnership with Charli D’Amelio, one of the most popular creators on the app.&nbsp;McDonald’s, which has seen its&nbsp;<a href="https://1851franchise.com/why-buy-a-home-when-you-can-buy-a-happy-meal-toy-2720131#stories">adult happy meals</a> have been gaining traction over the past few weeks, even began offering&nbsp;<a href="https://www.mentalfloss.com/article/654742/mcdonalds-tiktok-menu-hacks?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">TikTok-inspired menu hacks</a> earlier this year. The brand also enlisted influencers from the app to appear in commercials to promote the campaign.It's for&nbsp;<a href="https://1851franchise.com/goodbye-yelp-hello-tiktok-how-millenials-are-choosing-their-restaurants-2720141#stories">good reason</a> that these brands are paying attention to the app. This year, TikTok passed Netflix as the&nbsp;<a href="https://www.marketingdive.com/news/tiktok-netflix-gen-z-video-broadcast-app/634594/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">second most-used app</a> among Americans under 35. Recently released&nbsp;<a href="http://restaurantmarketing.mghus.com/blog/tiktoks-major-influence-on-todays-dining-behavior?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">data by MGH</a> also found that a whopping 53% of Millennial TikTok users say they have visited a restaurant after seeing it on the social media platform.The survey found that the appearance of food on video was the largest driver of visits by a wide margin, with 72% of surveyed users reporting that the visual allure of food prompted them to actually visit eateries.

Denny’s is the Latest Franchise to Leverage the Power of TikTok

1851 Franchise

The brand teamed up with three TikTok foodies on new menu items. 

dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok

Minuteman Press International

Minuteman Press franchise, Crown Point, IN: Matt Glaros (Business Partner) & Jeffrey Meyers (Owner).

Minuteman Press Franchise Owner Jeffrey Meyers Talks First-Year Growth

minuteman-press-franchise-owner-jeffrey-meyers-talks-first-year-growth

Atomic Wings

BizTimes: Atomic Wings To Open 15 Wisconsin Locations

biztimes-atomic-wings-to-open-15-wisconsin-locations

Griswold

What To Look Out for in Senior Loved Ones During the Holiday Season

what-to-look-out-for-in-senior-loved-ones-during-the-holiday-season

Footprints Floors

Footprints Floors - Steve and April Namio - National Adoption Awareness Month - 1851 Franchise

Footprints Floors Franchisees Steve and April Namio Celebrate the Joy of Adoption

footprints-floors-franchisees-steve-and-april-namio-celebrate-the-joy-of-adoption

BooXkeeping

How i9 Sports’ Partnership with BooXkeeping Has Streamlined Financial Operations for its Franchisees

how-i9-sports-partnership-with-booxkeeping-has-streamlined-financial-operations-for-its-franchisees

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Global Plastic Pollution Treaty Talks Stall, but Franchises Can Still Act

global-plastic-pollution-treaty-talks-stall-but-franchises-can-still-act

California Restaurant Minimum Wage Hike - 1851 Franchise News Agg

California Restaurants Struggle with $20 Minimum Wage Hike

california-restaurants-struggle-with-20-minimum-wage-hike

McDonald’s Launches New McValue Platform Nationwide in 2025

mcdonalds-launches-new-mcvalue-platform-nationwide-in-2025

Subway CEO John Chidsey Announces Retirement After Five-Year Tenure

subway-ceo-john-chidsey-announces-retirement-after-five-year-tenure

Black Friday Goes Digital: How Restaurant Franchisees Can Adapt

black-friday-goes-digital-how-restaurant-franchisees-can-adapt

Jeff Brazier Drives Kiddie Academy’s Growth with Strategic Leadership and Franchisee Support

jeff-brazier-drives-kiddie-academys-growth-with-strategic-leadership-and-franchisee-support

Franchise Deep Dive: Your Pie Franchise Costs, Fees, Profit and Data

franchise-deep-dive-your-pie-franchise-costs-fees-profit-and-data

How Benjamin Woodruff Is Leading WOOPS! Macarons & Gifting Through Innovation and Resilience

how-benjamin-woodruff-is-leading-woops-macarons-gifting-through-innovation-and-resilience

Michael Peterson Shares How P3 Cost Analysts Stands Out with a Scalable, Low-Investment Franchise Model

michael-peterson-shares-how-p3-cost-analysts-stands-out-with-a-scalable-low-investment-franchise-model

McDonald's Veterans Bring BIGGBY® COFFEE to Portage, Indiana, with a Drive-Thru-Only Experience

mcdonalds-veterans-bring-biggby-coffee-to-portage-indiana-with-a-drive-thru-only-experience

How to Get Your Kids Involved in Your Franchise Business - 1851 Franchise

How To Get Your Kids Involved in Your Franchise Business

how-to-get-your-kids-involved-in-your-franchise-business

Joe Caradonna - ProShred Arizona - How Franchising Helps You Spend More Time with Your Family

How Franchising Helps You Spend More Time With Your Family 

how-franchising-helps-you-spend-more-time-with-your-family

Chick-fil-A Emerges as the Leader in the U.S. Chicken Chain Industry

chick-fil-a-emerges-as-the-leader-in-the-us-chicken-chain-industry

Denny’s is the Latest Franchise to Leverage the Power of TikTok

MORE STORIES LIKE THIS