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Denny’s is releasing three new meals developed in partnership with TikTok creators known for their food content.&nbsp;<a href="https://www.nrn.com/family-dining/dennys-drops-new-set-creator-meal-collabs?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">Nation’s Restaurant News</a> reported that the new menu items, which will be available nationwide for a limited time, are part of the brand’s new Social Stars Influenced Menu. In an effort to connect with a younger audience, this is the fourth drop in the campaign, which first launched in February 2022. Since launching, 2.4 million meals have been sold from the curated menu.&nbsp;The new items include the&nbsp;It's Bananas Salted Caramel Pancakes developed along with&nbsp;Cy Nguyen (<a href="https://www.tiktok.com/@cylovesfrogs?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">@cylovesfrogs</a>) and Achieng Agutu (<a href="https://www.tiktok.com/@noordinarynoire?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">@noordinarynoire</a>),&nbsp;the all-new Straight Up Bourbon Steak with Eric Sedeño (<a href="https://www.tiktok.com/@ricotaquito?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">@ricotaquito</a>) and Tway Nguyen (<a href="https://www.tiktok.com/@twaydabae?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">@twaydabae</a>), as well as&nbsp;the “Yes, We Pecan!” Salted Caramel Milkshake by Ahmad Alzahabi (<a href="https://www.tiktok.com/@thegoldenbalance?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">@thegoldenbalance</a>) and Yasmine Sahid (<a href="https://www.tiktok.com/@ladyyasmina1?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">@ladyyasmina1</a>).&nbsp;Denny’s isn’t the first brand to leverage the power of the video-sharing platform. In 2020, Dunkin’ was among the first major franchises to do so when it scored a partnership with Charli D’Amelio, one of the most popular creators on the app.&nbsp;McDonald’s, which has seen its&nbsp;<a href="https://1851franchise.com/why-buy-a-home-when-you-can-buy-a-happy-meal-toy-2720131#stories">adult happy meals</a> have been gaining traction over the past few weeks, even began offering&nbsp;<a href="https://www.mentalfloss.com/article/654742/mcdonalds-tiktok-menu-hacks?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">TikTok-inspired menu hacks</a> earlier this year. The brand also enlisted influencers from the app to appear in commercials to promote the campaign.It's for&nbsp;<a href="https://1851franchise.com/goodbye-yelp-hello-tiktok-how-millenials-are-choosing-their-restaurants-2720141#stories">good reason</a> that these brands are paying attention to the app. This year, TikTok passed Netflix as the&nbsp;<a href="https://www.marketingdive.com/news/tiktok-netflix-gen-z-video-broadcast-app/634594/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">second most-used app</a> among Americans under 35. Recently released&nbsp;<a href="http://restaurantmarketing.mghus.com/blog/tiktoks-major-influence-on-todays-dining-behavior?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184" target="_blank" rel="nofollow">data by MGH</a> also found that a whopping 53% of Millennial TikTok users say they have visited a restaurant after seeing it on the social media platform.The survey found that the appearance of food on video was the largest driver of visits by a wide margin, with 72% of surveyed users reporting that the visual allure of food prompted them to actually visit eateries.

Denny’s is the Latest Franchise to Leverage the Power of TikTok

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