1851

<a href="https://www.detailgarage.com/franchising.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=detail-garages-active-social-media-presence-drives-growth-brand-loyalty-2717981" target="_blank" rel="nofollow">Detail Garage</a>, the 80-plus-unit auto-care franchise, has enjoyed continued growth over the years due in part to the brand’s implementation of a joint franchisor-franchisee social media strategy. The strategy allowed the brand to grow on a national and international scale, as well as in each franchisee’s local community. The success of the strategy has paid off in followers, with the leading lifestyle brand for automotive detailing enthusiasts and professionals, having surpassed the monumental milestone of 1M followers on Instagram, the brand's most active social media channel just ahead of YouTube. With more followers, franchisees and customers than ever, the brand’s social media continues to play an integral role in consumers’ brand loyalty and viewing themselves as part of the Detail Garage family.&nbsp;“Everyone at Chemical Guys and Detail Garage is 100% committed to ongoing success and focus on social media excellence, and because of this, Chemical Guys recently celebrated one million followers on Instagram,” said Detail Garage’s director of business development <a href="https://www.linkedin.com/in/chadzani/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=detail-garages-active-social-media-presence-drives-growth-brand-loyalty-2717981" target="_blank" rel="nofollow">Chad Zani</a>. “A lot of our competitors have been in operation much longer, but we dominate them on social media. When we open stores, the opening and ongoing marketing strategy is 99% social - Facebook, Instagram, Google and Yelp!.”Zani said that back in 2016, when the original 3 store network wasn’t as focused on maximizing the return from social media platforms, the original store was doing ok at just over $1M in sales which was 3 to 4 times the revenue of the other 2 stores. However, when the store started initiating the new social media strategies, sales increased to +$3M.&nbsp;The Detail Garage social media family has grown to impressive numbers since stepping into the scene in 2016, with <a href="https://www.instagram.com/detailgarage/?hl=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=detail-garages-active-social-media-presence-drives-growth-brand-loyalty-2717981" target="_blank" rel="nofollow">407k followers</a> on the brand’s Instagram account, <a href="https://www.facebook.com/ChemicalGuysMfgCo/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=detail-garages-active-social-media-presence-drives-growth-brand-loyalty-2717981" target="_blank" rel="nofollow">675k followers</a> on its sister brand’s account, <a href="https://www.chemicalguys.com/home?gclid=Cj0KCQiA9OiPBhCOARIsAI0y71AwPveHfFQEj8EWL2s9mZzH7nbCC5fsidZhteUnowOSgkIeNyVWz0YaAsWWEALw_wcB&utm_source=1851franchise.com&utm_medium=article&utm_campaign=detail-garages-active-social-media-presence-drives-growth-brand-loyalty-2717981" target="_blank" rel="nofollow">Chemical Guys</a>, Facebook page; <a href="https://www.instagram.com/chemicalguys/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=detail-garages-active-social-media-presence-drives-growth-brand-loyalty-2717981" target="_blank" rel="nofollow">1M</a> on Chemical Guys’ Instagram account, <a href="https://www.facebook.com/DetailGarage?utm_source=1851franchise.com&utm_medium=article&utm_campaign=detail-garages-active-social-media-presence-drives-growth-brand-loyalty-2717981" target="_blank" rel="nofollow">52k</a> on the Detail Garage’s Facebook page and <a href="https://www.youtube.com/user/chemicalGuys?utm_source=1851franchise.com&utm_medium=article&utm_campaign=detail-garages-active-social-media-presence-drives-growth-brand-loyalty-2717981" target="_blank" rel="nofollow">700k</a> on the Chemical Guys’ Youtube page.&nbsp;Detail Garage’s strategy is to use social media to increase a store’s brand presence in its neighborhood — to help a store and a franchisee better immerse themselves in the area they are in and connect with potential customers.&nbsp;Zani noted that most national brands don’t allow franchisees to manage or build their own social presence, but Detail Garage takes a joint approach. While the franchisor is building a national and international presence, it is also building strong, local followings due to the individual social pages of its franchisees.&nbsp;Detail Garage franchisees also have the help of a software program, Falcon, that helps them manage time and costs effectively. Zani explained that Detail Garage also matches a franchisee’s marketing efforts. For example, if a franchisee commits $50 a day for a Facebook marketing campaign, the corporate team will match that cost as well to amplify the location’s reach.&nbsp;Jeremy and Brandi Shelton, who opened their first Detail Garage location in Fredericksburg, Virginia in December 2020, said the brand's social media strategy played a huge role in their location’s success. Now, due to that success, the couple has plans to open a second location in the Richmond area in April 2022.&nbsp;“Chad took the time to teach me tips and tricks to really engage with our target audience and bring the customers in and create that community online, as well as in the store,” said Brandi. “Because of the time he took to explain things, such as how to do my ads and how to project to the right audience, we saw the pay-off in our store’s sales.”&nbsp;Brandi furthered that their location’s social media also sparks an interest in customers wanting to attend classes or wanting to come in and just learn more about certain products that they see in posts or videos.&nbsp;“Every time a customer comes in, they get put into the system,” explained Brandi. “So when we have a lot of ads running, the number of new people we put in our system increases. People see the ads on Instagram or Facebook and want to come in and make that point of contact, and from there, we establish a relationship — they become part of the Detail Garage family.”With the strong, dedicated following that Detail Garage has already established, the brand will only continue to garner more loyal fans and customers through its local and national-level content.&nbsp;“We’re excited to keep growing our social platforms to groundbreaking numbers and seeing the amazing content our franchisees post in their communities,” said Zani. “The car community is a loyal one, and the more we show of our world — the Detail Garage family — the more they’ll want to be a part of it.”&nbsp;ABOUT DETAIL GARAGE&nbsp;&nbsp;Started in 2008 by professional auto detailers, Detail Garage was born out of a need for the ultimate playground and community for car care enthusiasts. It is the country's go-to retail car care store for passionate car owners and detailing professionals. With over 80 locations already in operation around the world, the Detail Garage team is looking to reach 100 units open this year, followed by 50 locations added to the system each year following.&nbsp;ABOUT CHEMICAL GUYSDriven by adventure, a passion for shine, and a love for the road ahead, Chemical Guys is a worldwide leader in automotive detailing products for car care enthusiasts and professionals. From exclusive small-batch waxes to cutting-edge ceramic coatings and specialty cleaners for exteriors and interiors, Chemical Guys sets the industry standard when it comes to product innovation, technological advancement and education. Based in Southern California, Chemical Guys has evolved from a handful of passionate car fanatics to a global lifestyle brand with the largest digital library of automotive detailing "how-to" content available. Learn more and join the Chemical Guys family at ChemicalGuys.com.&nbsp;&nbsp;&nbsp;&nbsp;

Detail Garage’s Active Social Media Presence Drives Growth, Brand Loyalty

1851 Franchise

The leading lifestyle brand for automotive detailing enthusiasts surpassed 1M followers on Instagram and continues to reach sky-high numbers on Facebook and Youtube, driving dramatically increased store-level sales. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

detail-garages-active-social-media-presence-drives-growth-brand-loyalty

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

DonutNV Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-donutnv-franchise-costs-fees-profit-and-data

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

The Fashion Class Franchise - Deep Dive - Costs, Fees, ROI - 1851 Franchise

The Fashion Class Franchise Costs, Fees, Profit and Data for 2025

fashion-class-franchise-deep-dive

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Detail Garage’s Active Social Media Presence Drives Growth, Brand Loyalty

MORE STORIES LIKE THIS