Innovative Approach to Design and Customer Service Continues to Fuel BoConcepts’ Growth on a Global Scale

For the past 65 years, BoConcept* has been raising the bar and catering to rising demand in the furniture design industry. And now that the brand has launched an aggressive push to open more franchised locations in key development markets across the U.S., it’s positioned to become the leading name in modern, quality furniture nationwide.

BoConcept was first established by two Danish craftsmen and cabinet makers, Jens Ærthøj and Tage Mølholm, in 1952. Their first creation—cabinets made of oak veneer with a mid-section of walnut—set the tone for the brand going forward. By combining sleek, modern design elements with the functionalism taking over the Danish design industry at the time, BoConcept solidified its position as an emerging pioneer. And since then, the brand has continued to innovate in the industry.

After starting out with dining room designs, BoConcept now sells furniture that’s built for all rooms of the home without sacrificing the top tier quality and customer service that it’s known for. The brand even offers its customers interior design services, where people can get advice on how to make the most out of their new interiors, including 3D drawings and style tips. According to Steen Knigge, director of U.S. marketing for BoConcept, it’s that commitment to going above and beyond for consumers that continues to fuel the brand’s growth.

“Since our founding more than 60 years ago, we’ve been setting a new standard when it comes to providing our customers with the products and services that they want. Not only are we offering top of the line furniture designs that are both sleek and functional in any home, we’re also ensuring that consumers are making the best design decisions for their individual spaces,” said Knigge. “BoConcept isn’t your average furniture store—we stay true to our Danish legacy while also establishing strong relationships with our customers around the world.”

Every piece of furniture that BoConcept designs is customized and coordinated to fit the lifestyle of the urban-minded customer. Because the brand was founded with a mission to provide a solution for the interior challenges that come with urban life, it specializes in creating furniture and accessories that allow personal expression at an affordable price. BoConcepts’ showrooms also highlight designs that are relevant and appealing to both classic and trending themes, ensuring that the brand’s products are ahead of the curve.

“Every member of the BoConcepts team—from our employees and corporate staff members to our franchise owners—shares the same passion for our brand. We’re all driven by our goal to make modern design furniture available to consumers, and we’re constantly looking for ways to bring the next big thing to the table,” said Knigge. “We specialize in customized, coordinated and affordable design furniture and accessories so that we can fit the needs of every unique customer that walks through our doors. That’s why we stand out from the crowd—BoConcept takes a holistic approach when it comes to designing and developing our products.”

With nearly 300 locations in 60 countries across the globe, it’s clear that BoConcept’s unique approach to design furniture is standing out to consumers and business owners alike. And with its sights set on breaking into new markets across the U.S., including New York, Chicago, Atlanta, Houston, Dallas, San Diego, Phoenix and Denver, the brand is positioned to continue growing at a rapid rate.

“Since BoConcept first broke into the U.S. market in 2002, our goal has been to realize our full potential here. And between our new flagship store that’s opening up on Madison Avenue in New York City and our growing network of franchisees, there’s no doubt that we’ll make those goals a reality going forward,” said Knigge. “Through our blend of experience and innovation, we’ve created the best furniture brand in the world. That’s why we’re eager to bring our designs and customer service to new communities across the country.”