1851

The number one retailer of donuts has been claiming that &ldquo;America Runs on Dunkin&rsquo;&rdquo; for over a decade. And now, Dunkin&rsquo; Donuts is testing out new branding that sticks with that messaging and drops the word &ldquo;donuts&rdquo; from its title.

<a href="http://www.nrn.com/marketing/dunkin-donuts-takes-shorter-name-test-drive?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-dunkin-donuts-takes-shorter-name-for-test-drive-2703544" target="_blank" rel="nofollow" target="_blank">An article in Nation&rsquo;s Restaurant News</a> notes that the brand is test driving abbreviated &ldquo;Dunkin&rsquo;&rdquo; signage at one California location, with the potential to expand the messaging down the line. The move is designed to reinforce the fact that Dunkin&rsquo; sells more than just donuts. &ldquo;While we remain the number one retailer of donuts in the country, as part of our efforts to reinforce that Dunkin&rsquo; Donuts is a beverage-led brand and coffee leader, we will be testing signage in a few locations that refer to the brand simply as Dunkin&rsquo;,&rdquo; said a company statement.

The test run for the new &ldquo;Dunkin&rsquo;&rdquo; branding may become a part of a larger, permanent redesign that&rsquo;s set to launch in mid-2018.

To read the full article, <a href="http://www.nrn.com/marketing/dunkin-donuts-takes-shorter-name-test-drive?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-dunkin-donuts-takes-shorter-name-for-test-drive-2703544" target="_blank" rel="nofollow" target="_blank">click here</a>.

Nation’s Restaurant News: Dunkin’ Donuts Takes Shorter Name for Test Drive

1851 Franchise

The new branding may become part of a larger, permanent redesign that’s set to roll out in mid-2018.

nations-restaurant-news-dunkin-donuts-takes-shorter-name-for-test-drive

TruBlue Home Service Ally

TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

trublue-featured-in-usa-today-as-key-player-in-helping-seniors-age-safely-at-home

Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

right-at-home-franchise-growth-2025

KidStrong Franchising, LLC

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Nation’s Restaurant News: Dunkin’ Donuts Takes Shorter Name for Test Drive

MORE STORIES LIKE THIS