1851

After spending 25 years in corporate America,&nbsp;<a href="https://www.linkedin.com/in/marco-malacara-directorofsupplychain?utm_source=1851franchise.com&utm_medium=article&utm_campaign=diyer-finds-a-way-to-turn-passion-into-profits-with-trublue-franchise-in-wisconsin-2727162" target="_blank" rel="nofollow">Marco Malacara</a> found himself at a crossroads when his role as a director of supply chain in the Chicago land area. Corparate work didn't fulfill his desire to make a meaningful impact, and he yearned for something more fulfilling.&nbsp;“During my college years, I wanted to get involved with nonprofits, but after having my first son, I knew I had to make other choices to support my new family,”&nbsp;Malacara said. “My corporate job provided a comfortable lifestyle for me and my family, put the kids through school — it did the job but didn’t really fulfill that desire to do something more. I was just making some rich guy richer for 25 years.”While researching franchise opportunities, Malacara discovered&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=diyer-finds-a-way-to-turn-passion-into-profits-with-trublue-franchise-in-wisconsin-2727162" target="_blank" rel="nofollow">TruBlue Home Service Ally</a>, a brand dedicated to helping seniors age in place. This mission resonated deeply with him, especially after experiencing firsthand the challenges of caring for his mother, who suffered from Alzheimer's. He and his brother had worked tirelessly to maintain their parent's home, sparking Malacara's realization of the need for trusted services to support seniors living independently.&nbsp;“All my siblings and I came together to help in any way we could,” said Malacara. “The house had been built in 1974 by my dad, so there was a lot to fix! I’m a big DIYer. I always fixed things because that is just how I grew up, but you come to realize what about all the seniors who didn’t have family members who could help out?”Now, with&nbsp;<a href="https://www.trublueally.com/kenosha?utm_source=1851franchise.com&utm_medium=article&utm_campaign=diyer-finds-a-way-to-turn-passion-into-profits-with-trublue-franchise-in-wisconsin-2727162" target="_blank" rel="nofollow">TruBlue of Kenosha</a>, Malacara aims to be a dependable resource for his community and a supportive employer for his team. As he embarks on this new chapter with&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>, Malacara hopes to build a legacy of trust and service, making a positive impact on the lives of seniors and their families in his community.1851 Franchise spoke with Malacara to learn more about his background, his journey to the brand and his plans for the future.&nbsp;1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Marco Malacara: I spent the last 25 years in corporate America leadership roles. My last job was a director of a supply chain based out of Chicago. That company moved away and ended the arm I was in charge of. The last four years I was winding down the business and I found myself starting anew. I did some consulting work for a while but that was the same old same old.When I got out of college, I wanted to get involved with nonprofits, but after having my first son, I knew I couldn't pay the bills with nonprofits. My corporate job provided a comfortable lifestyle for me and my family, put the kids through school — it did the job but didn’t really fulfill that desire to do something more. I was just making some rich guy richer for 25 years.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Malacara:&nbsp;The support that a franchise provides is really what drew me to it. You almost get institutionalized in corporate America for so long, so I have no idea how I would even start my own business. As a director of supply chain, I didn’t know anything about accounting, marketing, etc. — those are somebody else’s job. I knew I’d need backing and support. TruBlue brings legitimacy, brand recognition and that support from the corporate team. I have people I can call, and they will walk me through handling it.1851: What made you pick this brand? What excites you most about this company?Malacara: When I started researching what business I wanted to do, I came across TruBlue and got hooked into their mission regarding elder care at home. I lost my mom last year to Alzheimer’s and as she started to deteriorate, my brother and I had to go into my mother’s house beforehand and tried to avoid sending her to a home. We all came together to help in any way we could. The house had been built in 1974 by my dad, so there was a lot to fix! What about all the seniors who didn’t have family members who could help out?When I saw TruBlue’s big mission of helping seniors age in place, that really sparked it for me. I started researching it and got to the point where I wanted to jump in.1851: What do you hope to achieve with your business? What are your plans for growth?Malacara:&nbsp;Of course I want to be successful and earn money, but my primary goal is to make a difference. My youngest son just graduated high school last month, so he’s off to college. I really want to be known in my community for having a good company that people can trust.1851: What is the one thing about your story you want us to know?Malacara: I’m a big DIYer. I always fixed things because that is just how I grew up, but you come to realize that not everybody’s dad taught them how to swing a hammer. What's normal to you is not what's normal to everybody else. I know how hard it is to find someone you can trust, so I hope to be that for people in the community. I also want to be a good employer for my employees. I always prided myself on having very low turnover during my role at corporate.1851: What advice do you have for other people thinking about becoming a franchise owner?Malacara:&nbsp;Be prepared. The absence of nerves is being well-prepared. I knew one day I was going to be out of a corporate job, so I put some money aside and started making a plan. I didn’t know exactly what it would be, but I knew I needed a plan. As I was looking at what I wanted to do, I knew I was a good leader, I knew my skill sets. You find something that you are good at, then you just gotta dive in and hope the universe has your back.The total investment necessary to begin operation of a TruBlue franchise ranges from $65,050 to $91,400. This includes $44,900 that must be paid to the franchisor or an affiliate. For more information, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare">https://1851franchise.com/trubluehousecare/info</a>.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.

Marco Malacara's Journey with TruBlue: From Corporate to Community Care in Kenosha, WI

1851 Franchise

TruBlue's support system, brand recognition and mission provided the perfect opportunity for Marco Malacara to transition from corporate life to a community-focused venture.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

DIYer Finds a Way to Turn Passion Into Profits with TruBlue Franchise in Wisconsin

diyer-finds-a-way-to-turn-passion-into-profits-with-trublue-franchise-in-wisconsin

Children's Lighthouse

Why Franchisees Are Buying — and Expanding — with Children’s Lighthouse

why-franchisees-are-buying-and-expanding-with-childrens-lighthouse

Mosquito Squad

image of a mosquito squad franchisee visiting a site for bidding

Why More Families Are Saying Goodbye to Mosquitoes — and Hello to Mosquito Squad Plus

mosquito-squad-pest-control-consumer-benefits

image of mosquito squad franchise team in front of a nice home

Built To Outsmart the Buzz: Why Mosquito Squad Plus Is the Franchise Opportunity Pest Control Entrepreneurs Have Been Waiting For

mosquito-squad-franchise-opportunity

KidStrong Franchising, LLC

Why This Orangetheory Fitness Franchise Owner Decided To Invest in KidStrong

why-this-orangetheory-fitness-franchise-owner-decided-to-invest-in-kidstrong

Building Stronger Futures: How KidStrong’s Atlanta Footprint Is Sparking Transformational Growth

building-stronger-futures-how-kidstrongs-atlanta-footprint-is-sparking-transformational-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

U.S. Budget Deficit Rises as Tariff Revenues Increase — Potential Considerations for Franchising

us-budget-deficit-rises-as-tariff-revenues-increase-potential-considerations-for-franchising

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

graphic for a spotlight from 1851 franchise featuring Kevin Rarick from caring transitions

Army Veteran Returns Home To Launch Caring Transitions Franchise in Reading, Pennsylvania

kevin-rarick-caring-transitions-reading-pa

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

voodoo-brewing-franchisee-aman-kaur-prosper-texas

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

DIYer Finds a Way to Turn Passion Into Profits with TruBlue Franchise in Wisconsin

MORE STORIES LIKE THIS