Companies look to continue recovering from a dip in beef sales by reinvesting in digital campaigns.

With an alternative meat wave occurring, beef sales have only recently started to regain footing in the restaurant industry market since its decline from 2013 to 2015. To counter that dip in sales, companies like Beef. It’s What’s for Dinner. have started campaigning, creating ways for restaurants to return beef to the spotlight.

One such way is through new digital campaigning. A Restaurant Business article stated that Beef. It’s What’s for Dinner. found in their studies that restaurants who wish to increase beef sales while still providing meatless options should look to utilize specifically targeted keywords in social media, email and SEO promotions.

“When restaurants are deciding how to spend their marketing dollars, they might choose the most popular or obvious keywords, expecting that to hit the biggest target. Although it might seem counterintuitive, using less common keywords related to beef actually produced the biggest difference,” according to Restaurant Business.

As digital campaigning continues to be a popular means to drive sales, brands can tap into that media as a means to advocate for menu selections that are in need of a boost.  

Read the full article here.