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Enemies at the ‘like-gate’

Marketers soon will lose one of their most reliable ways of incentivizing consumers to like their Facebook pages and opt-in to their content. Beginning Nov. 5, a new Facebook policy would essentially ban the practice of “like-gating,” by which brands require Facebook users to first like a brand page.....

By MARK BRANDAU
SPONSORED 4:19 PM • 08/28/14

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