1851

Three years ago,&nbsp;<a href="http://janak@usaninjachallenge.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=entrepreneur-creates-a-community-hub-for-youth-fitness-with-usa-ninja-challenge-franchise-2727806" target="_blank" rel="nofollow">Jana King</a> opened&nbsp;<a href="https://usaninjachallenge.com/franchising/ninja-franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=entrepreneur-creates-a-community-hub-for-youth-fitness-with-usa-ninja-challenge-franchise-2727806" target="_blank" rel="nofollow">USA Ninja Challenge</a> in Bristol, Virginia, inspired by a love for fitness and a desire to create a welcoming place for kids to stay active. King, alongside her husband, who has a background in coaching, saw the need for accessible fitness options beyond school sports. Through&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge/info">USA Ninja Challenge</a>, she’s brought a safe and engaging environment where kids can build confidence, make friends and have fun. In partnership with local schools, churches and community organizations, King’s gym offers more than just classes — it’s a supportive hub for the whole community.King took the time to chat with 1851 Franchise to discuss all of this and more. Here’s what she had to say.1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Jana King: I’ve worked in customer service for 25 years, and my husband and I even worked together for a while in the same company. We started thinking about what we wanted after the corporate world and realized we both wanted something in fitness. We’re active in our local CrossFit community, we love children, and he’s always been involved in coaching. I did some online research, and USA Ninja Challenge really drew us in. We visited a few locations in the Boston area, and everything just seemed to flow so well. The process made it easy.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?King: I worked as an operations manager, so franchising felt like it aligned with my skills. Having a proven business model to follow really appealed to me because we’d never done this before. If you follow the plan, you’ll be successful.1851: What made you pick this brand? What excites you most about this company?King: My husband’s background in public school sports showed us how important it is for kids to have other options to stay active and build confidence. This program really fills that need. There’s also a large homeschool community here, and this offers them an additional way to get active. Plus, compared to other gyms, the start-up costs were lower and we’ve felt supported the whole way. It’s nice knowing I can pick up the phone and ask questions whenever I need to.1851: What are the ways you get involved in the community?King: We’re active with our local Chamber of Commerce and have great relationships with local schools and churches. We get involved in book fairs, seasonal festivals — we set up booths and talk to parents. Building those face-to-face relationships has been important for us. We’re near the Bristol Motor Speedway, too, so we get involved with their events. We also host birthday parties, field trips, camps and afterschool programs.1851: Can you describe a typical day in the life of a USA Ninja Challenge owner?King: I coach classes a few days a week because I like staying in touch with the kids and parents. I go to the gym regularly to get to know everyone. Outside of that, I spend time talking with the community, meeting new students and managing some of the social media.1851: What do you hope to achieve with your business? What are your plans for growth?King: Our goal is to reach at least 200 students in the next six months. Our gym is large, so we have plenty of space to grow and expand.1851: What is the one thing about your story you want us to know?King: Our main goal is to create a place where families and kids feel safe and like they’re part of a community. We want people to feel this is a part of their weekly routine, a place to make friends and socialize. Building that family atmosphere in the community is really important to us.1851: What advice do you have for other people thinking about becoming a franchise owner?Jana King: Visit and observe other franchisees. Talk to as many people and visit as many locations as you can. For parents considering our program, it’s the same advice — getting to see the program in action makes all the difference.ABOUT USA NINJA CHALLENGEUSA Ninja Challenge is the leading kid’s Ninja franchise, offering an exciting obstacle-based fitness experience for children across the United States. Since its founding over a decade ago, USA Ninja Challenge has grown into a trusted brand nearing 40 gyms and more in development. The franchise combines fun and fitness by teaching kids agility, balance, and problem-solving through a series of structured obstacle courses. As the only Ninja franchise partnered with the USA Pentathlon Multisport Olympic Team, USA Ninja Challenge is helping raise awareness for Ninja as an official sport, set to debut in the 2028 Olympics. With low initial investment, high margins, and rapid ROI, USA Ninja Challenge offers franchisees the opportunity to build profitable businesses while making a lasting impact on children's physical fitness and confidence. For more information on USA Ninja Challenge or to learn about franchise opportunities, visit&nbsp;<a href="http://www.usaninjachallenge.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=entrepreneur-creates-a-community-hub-for-youth-fitness-with-usa-ninja-challenge-franchise-2727806" target="_blank" rel="nofollow">www.usaninjachallenge.com</a>.

USA Ninja Challenge: Jana King’s Journey to Building a Family-Friendly Fitness Hub

1851 Franchise

With a background in customer service and a passion for fitness, Jana King’s USA Ninja Challenge gym is on a mission to empower kids in Bristol, Virginia.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Entrepreneur Creates a Community Hub for Youth Fitness with USA Ninja Challenge Franchise

entrepreneur-creates-a-community-hub-for-youth-fitness-with-usa-ninja-challenge-franchise

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Entrepreneur Creates a Community Hub for Youth Fitness with USA Ninja Challenge Franchise

MORE STORIES LIKE THIS