1851

Today, <a href="http://www.certmgmt.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=understanding-the-relationship-between-franchisor-and-franchisee-sets-ez-certs-executive-leadership-team-apart-11609" target="_blank" rel="nofollow" target="_blank">EZ CERT</a> is known by franchise brands across the country for its proactive approach to insurance compliance. But its proven Certificate Tracking System hasn&rsquo;t always been a part of the insurance and franchising industries&mdash;that all started when Doug Groves, principal at <a href="http://ezcertmgmt.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=understanding-the-relationship-between-franchisor-and-franchisee-sets-ez-certs-executive-leadership-team-apart-11609" target="_blank" rel="nofollow" target="_blank">EZ CERT</a>, realized that there was a glaring gap that needed to be filled.

Before launching EZ CERT, Groves gained years of experience in the insurance business by working with homebuilders. The relationship between homebuilders and their subcontractors was simple with regards to insurance&mdash;it could all be easily tracked. However, when Groves switched gears and became a franchisee, he realized that the relationship between franchisors and franchisees wasn&rsquo;t quite as intuitive when it came to having the right coverage.

&ldquo;Homebuilders and subcontractors have a relationship that&rsquo;s similar to a franchisor and franchisee. Homebuilders have to keep current certificates of insurance on file for all of their subcontractors, but that can be managed with papers in a binder. The need for a true software tracking system isn&rsquo;t necessary in that world. But it is necessary in franchising,&rdquo; Groves said.

Through his roles as an area developer for both Boneheads and The Tilted Kilt, Groves understood how a franchisor could quickly become overwhelmed with keeping track of insurance compliance for every one of its locations. He also recognized the obligation that he had as a franchisee to purchase insurance according to the FDD, and send that certificate into the corporate team. But he also saw first-hand the problems that could arise on the franchisor side of the business through this tracking method. As a non-revenue generating activity, insurance can often fall behind other tasks like growth, brand strengthening and a brand&rsquo;s core business efforts.

That&rsquo;s when Groves had the idea for EZ CERT. He knew that there was a need for software that could track insurance while fully understanding the insurance certificate. By combining his experience in the industry with his understanding of the franchising business model, he created a layered certificate tracking system that keeps insurance at the forefront of its priority list at all times.

&ldquo;What makes EZ CERT essential to the franchising industry is its ability to maintain constant communication with franchisees. It&rsquo;s increasingly difficult for brands to keep up with insurance certificates as they expand and update their FDDs&mdash;that&rsquo;s where we come in,&rdquo; said Groves. &ldquo;We take an incredibly proactive approach to ensuring that franchisees have the right coverage. At the end of the day, an error in insurance can lead to legal problems for a brand. It&rsquo;s our job to prevent that from happening.&rdquo;

What started out as Groves&rsquo; idea is now a thriving company that helps major franchise brands like Sport Clips, Rent-A-Center, Tropical Smoothie Caf&eacute; and Kitchen Solvers stay ahead of the curve when it comes to insurance certificates. EZ CERT&rsquo;s team boasts a combined 50-plus years of insurance experience with backgrounds as customer service representatives, insurance consultants, insurance agents and multi-franchise area developers.

That ability to combine insurance expertise with a clear understanding of the franchising business model continues to set EZ CERT apart from the crowd. And with an executive leadership team that&rsquo;s passionate about helping franchisors ensure that their franchisees are covered, the brand is confident that it will continue to experience success.

&ldquo;I&rsquo;m incredibly proud to be a part of the EZ CERT team. There aren&rsquo;t many services out there that work closely with both franchisors and franchisees to ensure that the right insurance certificate steps are being taken to be in compliance with a FDD,&rdquo; said Heath Groves, brand manager at EZ CERT. &ldquo;We take the time to create personal relationships with our clients, which ultimately sets us apart. It&rsquo;s our job to know their specific franchise system so that we can provide them with the services that they need to succeed.&rdquo;&nbsp;

Understanding the Relationship Between Franchisor and Franchisee Sets EZ CERT’s Executive Leadership Team Apart

1851 Franchise

Founded by Doug Groves, EZ CERT takes a proactive approach to ensure that franchisees are in compliance with a brand’s insurance requirements.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

understanding-the-relationship-between-franchisor-and-franchisee-sets-ez-certs-executive-leadership-team-apart

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Understanding the Relationship Between Franchisor and Franchisee Sets EZ CERT’s Executive Leadership Team Apart

MORE STORIES LIKE THIS