Fitness Premier

As the fitness industry continues to evolve, more independent gym owners are finding it difficult to compete against the ever-growing presence of private equity-backed brands. To provide these smaller businesses with a competitive edge,&nbsp;<a href="https://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-fitness-premier-247-clubs-is-looking-for-in-its-franchise-conversion-program-2727605" target="_blank" rel="nofollow">Fitness Premier 24/7 Clubs</a> has developed a franchise conversion program that offers support, structure and strength in numbers. The strategy, spearheaded by COO&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-fitness-premier-247-clubs-is-looking-for-in-its-franchise-conversion-program-2727605" target="_blank" rel="nofollow">Rick King</a>, is designed to help independent gym owners grow their businesses under the&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a> umbrella.<h3>A Strategy Born from Industry Trends</h3>In recent years, Fitness Premier noticed a growing trend in the fitness industry, especially following the pandemic. Big-box gyms, often backed by large funds, were quickly gaining market share, leaving smaller, independent gym owners struggling to keep up. This shift prompted Fitness Premier to develop its franchise conversion strategy, which aims to unite independent gym operators under a common brand to better compete against larger players.“We knew a conversion strategy would work because there’s strength in numbers,” said King. “Talking to these individual location owners and presenting an opportunity to them to come under our brand — collectively, our visions are aligned and we have alignment on where we see the industry, how we treat our members and what kind of facilities we want to operate. If there’s alignment there, there’s an opportunity for us to join forces.”King emphasizes that the timing is crucial. “We’re in that window of time where we can still do that — still grow — before these major brands take over those markets,” he said. “So, that was kind of the thought process — bring like-minded operators and owners under the same umbrella so that we mutually benefit from the supply chain down to operations.”<h3>What Fitness Premier 24/7 Clubs Looks for in Candidates</h3>When it comes to selecting candidates for conversion, Fitness Premier has clear criteria.&nbsp;“We look for well-established businesses with clean operations — those that are doing things the right way, have a good facility and are supporting their members,” King said. “The two main things we can bring value to them with are: one, revenue streams and the sales side of it, and implementing retention so that it’s meaningful to the bottom line. And two, the back-office support that we provide.”This operational support is a major selling point of the program. “We’ll take over and do all the back office for them,” King said, “so that they can focus on driving revenue and focus on the reasons why they’re in this business, instead of sitting behind a computer half the day strategizing on how to do marketing, paying the bills and payroll, etc. We handle all the reconciliation, reporting, payroll, marketing and then just provide support from the rest of our team internally.”<h3>Challenges and Opportunities</h3>While the conversion program offers significant benefits, Fitness Premier understands there may be challenges, particularly in convincing independent owners to give up some control of their business in favor of joining a larger organization. Many independent gym owners are passionate about what they’ve built and may be hesitant to make such a significant change.“The challenge is getting owners to see what’s in front of them and what they’re leaving on the table,” King said. “They have a passion for what they’re doing, and they like what they’ve built from the ground up. The challenge is to see what’s possible.”However, once gym owners understand the benefits of joining Fitness Premier 24/7 Clubs — increased revenue streams, back-office support and the collective strength of being part of a larger brand — many recognize the potential for long-term growth and success.<h3>Ensuring Success Through Alignment</h3>For Fitness Premier 24/7 Clubs, the key to a successful franchise conversion lies in alignment. From the very beginning, the company ensures that both parties share a common vision for how the business should operate and how members should be treated. To achieve this, prospective franchisees are given a thorough introduction to Fitness Premier’s operations, facilities and team.“We start from step one with everybody,” said King. “They come here, they experience our facilities, they talk with [Franchisee Success Manager]&nbsp;<a href="https://www.linkedin.com/in/jillyan-morris/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-fitness-premier-247-clubs-is-looking-for-in-its-franchise-conversion-program-2727605" target="_blank" rel="nofollow">Jillyan [Morris]</a> right from the beginning through our presentation. We make sure we treat them as if they’re coming in completely unknowing of anything so that they can identify what they’re doing and compare it to what we’re doing, and truly feel the benefits.”Transparency is key throughout the process. “We’re very transparent and honest right up front,” King said. “People want to understand that and feel that before moving forward with the conversation.”By ensuring both parties are aligned on goals and expectations, Fitness Premier 24/7 Clubs creates a foundation for long-term success. Gym owners who convert to the Fitness Premier franchise model not only benefit from operational and financial support, but also become part of a larger community of fitness professionals working toward a shared vision.<h3>A Path to Growth in a Competitive Market</h3>Fitness Premier 24/7 Clubs’ franchise conversion program is an innovative approach to help independent gym owners thrive in an increasingly competitive market. By offering a combination of multiple revenue streams, back-office support and a strong sense of community, Fitness Premier positions itself as a leader in the boutique fitness industry, offering gym owners a path to sustainable growth.“There’s strength in numbers,” said King, “and when you’re aligned in vision and operations, you’re setting yourself up for success.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownafitnesspremier.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-fitness-premier-247-clubs-is-looking-for-in-its-franchise-conversion-program-2727605" target="_blank" rel="nofollow">https://ownafitnesspremier.com/</a>.About Fitness Premier 24/7 Clubs:&nbsp;Fitness Premier 24/7 Clubs is a fast-growing, 18-location, fitness concept that creates a community with its staff and guests.&nbsp; At Fitness Premier 24/7 clubs, some of the amenities include 24/7 Access, Hydromassage, Group exercise classes, supervised kids club, and training &amp; nutrition programs. Backed by franchise executive, Jason Markowicz and his franchisee-focused corporate team, Fitness Premier differentiates itself with great people, culture, and systems compounded by a growth focus in strategic markets . To learn more about franchise opportunities, visit&nbsp;<a href="https://1851franchise.com/fitforyoufranchising">https://1851franchise.com/fitforyoufranchising</a>.

Fitness Premier 24/7 Clubs - Fit For You Franchising - Conversion Strategy - 1851 Franchise

Fitness Premier Franchise Conversion: Operational Support and Growth for Gym Owners

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Fitness Premier’s franchise conversion program offers independent gym owners operational support, multiple revenue streams and alignment with a larger, community-focused brand.

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What Fitness Premier 24/7 Clubs Is Looking for in Its Franchise Conversion Program

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<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> is heading into 2026 after a steady year of growth. In 2025, the brand signed six franchise agreements, including one gym conversion. One location is already open and the remaining four locations are expected to open in early 2026, allowing the brand to grow while keeping a close eye on how each location performs.“That puts us in a position to grow our network by the mid-20% range in 2026,” said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>, president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. “That’s really healthy growth for us from a footprint standpoint.”Fitness Premier has spent much of its time growing in smaller and tertiary markets that larger gym brands tend to pass over, while also moving into a few metro areas where a different type of gym can stand out. As a result, the brand isn’t forced to compete on low prices or size alone.<h2>Same-Store Performance That Signals Durability</h2>Beyond new openings, Fitness Premier’s existing locations are showing consistent performance gains.&nbsp;“This is the second year in a row that we’ve hit over 10% same-store revenue growth across the network,” said King. “Some of these locations have been open for 20 years, so to still see that kind of performance is something we’re really excited about.”That level of consistency mirrors what many gym owners are seeing day to day. More people are committing to fitness, spending more on their health, and looking for gyms that provide structure and support instead of a hands-off experience.<h2>Conversions as a Scalable Growth Opportunity</h2>One of the bigger developments in 2025 was Fitness Premier’s move into gym conversions, including a location in Bozeman, Montana, that is now in the process of joining the brand. The owners are keeping full ownership while shifting to Fitness Premier’s systems and pricing model.“They’re great operators and great trainers, but they were struggling to see how to scale,” King said. “What they saw value in was our model, our branding, our marketing and the ability to take their business to the next level.”The conversion is expected to serve as a proof point for other independent gym owners who want to expand without starting from scratch. The model allows owners to keep control of their business while gaining the structure needed to expand to additional locations.<h2>Ownership for Entrepreneurs Who Want Control and Meaning</h2>Fitness Premier’s franchise model continues to draw owners who want more than a paycheck. Many are looking at a second location, putting profits back into the business and buying real estate as they build long-term wealth through ownership.“There are people who want to control their own destiny, control their income, and do something they feel proud of,” King said. “This model gives them the ability to do that without putting a ceiling on what they can earn.”Fitness Premier supports franchisees from the early planning stages through daily operations. Owners also work closely with one another, sharing insights and experience as part of the network.<h2>A Purpose-Driven Model in a Crowded Industry</h2>While much of the fitness industry has shifted toward low-cost, low-engagement models, Fitness Premier has remained intentional about the member experience. The brand emphasizes coaching, amenities, and programs designed to help members make measurable progress in their health journeys.“We’re very intentional about the member experience and the value we’re delivering, even though it’s a harder model to run,” said King.<h2>Why 2026 Is a Strategic Entry Point</h2>Looking ahead, Fitness Premier’s priority is execution. Internally, the focus is on ensuring new locations open on solid footing and meet or exceed franchisee expectations. Externally, the brand plans to award approximately five additional franchises in 2026, maintaining a pace that allows for hands-on support.“We’re not trying to sell a hundred franchises in a year,” said King. “We want to grow at a manageable pace so our franchisees get the attention and service they deserve.”For entrepreneurs evaluating their next move, Fitness Premier’s 2026 vision offers a clear message: ownership is not just about opening a gym, but about building a business that supports financial independence, community impact and long-term growth.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Fitness Premier Franchise - Looking Ahead to 2026 - 1851 Franchise

Building a Fitness Business With Staying Power: Why Fitness Premier Is Looking Ahead to 2026

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<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a>, the full-service fitness franchise, is making its Montana debut. Local gym owners&nbsp;<a href="https://www.linkedin.com/in/eddie-davila-ms-acsm-cep-ep-c-eim-3-a4b99b52">Eddie Davila</a> and&nbsp;<a href="https://www.linkedin.com/in/chase-isle-972202277">Chase Isle</a>, founders of Urban Fitness, are converting their facility in Bozeman, Montana, to a&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>, marking the brand’s first location in the state.For Isle, the move is a natural extension of a lifelong passion for fitness. “I am originally from Montana, born and raised,” he said. “Fitness has always been a background for me — I played high school and college sports. I got into personal training and did that for the last 17 years or so in Bozeman. But I’ve always wanted to own or operate my own gym.”He and Davila, who first met 15 years ago while working in another local facility, realized they shared a vision. “I am from Miles City,” Davila said. “My wife and I came out here for school in 2004 and I studied exercise science and physiology. Since then, I have worked in a variety of industries and settings, from the clinical field to the private practice field to academia. After a few years, we collaborated and decided to open our own business.” Six years ago, they launched Urban Fitness together, blending Isle’s training expertise with Davila’s background in exercise science, clinical practice and education.“It’s been great growing the business — there are growing pains and lessons you learn along the way,” Davila said. “But it’s really a testament to the teamwork. We both excel in different areas, so we pair together very nicely. The people we’ve met have also been amazing — we have a solid community here and the people here are wonderful.”<h2>Why Fitness Premier? A Human-Centered Fit</h2>The decision to join Fitness Premier came after years of building friendships with the&nbsp;<a href="https://1851franchise.com/fitness-premier/athletes-and-franchisors-the-winning-team-behind-fitness-premier-2726003">franchise’s leadership team</a>.“We went to a summit and made a connection with one of the people at Fitness Premier,” Isle said. “Over the years, having those guys as friends and being able to troubleshoot has been great. We’ve been able to keep in contact with them, and we reached out to them numerous times for support. They reached out to us and wanted to see if we’d have interest in converting. We realized that our visions kind of aligned.”For Davila, the choice was cemented during a visit to Fitness Premier’s headquarters.“It was ultimately the people — the leadership team has been authentic, genuine, and they have a real interest in helping franchisees succeed,” he said. “They are very growth-oriented. That human aspect was really what sold us. On the business operations side, the numbers really speak for themselves. They are very innovative and staying progressive on what is coming down the road.”The personal touch sealed the deal for Isle as well. “When we went to the headquarters, they were able to show us multiple locations and they remembered everyone’s names and knew people’s needs,” he said. “In our area, we do that really well already, but what they offer allows us to do that at a greater scale.”<h2>Scaling for the Future</h2>The Bozeman facility is now preparing for its official conversion to Fitness Premier, a step that will bring expanded&nbsp;<a href="https://1851franchise.com/fitness-premier/fitness-premiers-state-of-the-art-facilities-and-multi-discipline-approach-fuels-franchise-owner-success-2729003">resources, technology, and systems to support continued growth</a>.“The team has been terrific thus far — they’ve helped with any questions we have at any step of the way and make sure we get clarity on everything through this process,” Davila said.And while the conversion is exciting, both partners already have their&nbsp;<a href="https://1851franchise.com/fitness-premier/franchise-freedom-with-a-support-system-why-fitness-premier-247-clubs-owners-thrive-2728729">eyes on the future</a>.“When Chase and I started our current gym, we always envisioned having multiple locations,” Davila said. “So that was one of the things that was very intriguing about Fitness Premier. From a scalability factor, we thought that this could be a mutually beneficial relationship where we could help each other scale and could have multiple gyms in various markets. That was another big selling point.”<h2>Fitness Premier: A Legacy of Community and Growth</h2>Fitness Premier, founded by lifelong athletes&nbsp;<a href="https://1851franchise.com/fitness-premier/fitness-premier-a-legacy-of-excellence-built-on-a-foundation-of-fitness-2730003">Jason Markowicz and Rick King</a>, has become an emerging name in fitness franchising by blending small-town community values with the amenities of larger gyms. The brand’s model focuses on mid-tier pricing and technology-driven member experiences.With its first Montana location underway, Fitness Premier continues to expand its mission: delivering a better fitness experience while empowering local entrepreneurs like Davila and Isle to thrive.“Everyone has somebody different they are dealing with when it comes to fitness and we take pride in knowing we are helping people accomplish different aspects of their personal journeys,” Isle said. “That’s what this is all about.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownafitnesspremier.com/">https://ownafitnesspremier.com/</a>.

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For those passionate about fitness, the concept of gym ownership likely feels like a dream come true. But turning that passion into profit is tough. Challenges ranging anywhere from marketing or staffing to accounting and operations tend to add up.&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=how-to-find-affordable-franchise-opportunities-in-the-fitness-industry-2730295">Fitness Premier 24/7 Clubs</a> can help. Touting a proven model, tweaked over the course of almost two decades,&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a> provides an in-depth support system that empowers franchisees, allowing them to prioritize helping guests reach overall health and wellness goals.Whether it’s a fitness fanatic looking to fulfill their passion via new ownership or a seasoned entrepreneur, Fitness Premier’s support system can make that dream a profitable reality.<h2>Why Fitness Premier?</h2>Embracing technology, Fitness Premier delivers an ease in operation to potential franchisees.Conveniently placed kiosks make sign up simple any time, helping lower overhead, while panic buttons placed throughout the facilities guarantee quick, easy access to emergency services if needed.&nbsp;Around-the-clock access ensures convenience while state-of-the-art facilities cater to all levels of fitness fanatics in a welcoming setting. Operating 24 hours a day can bring challenges, but the Fitness Premier system thrives via automation, delivering technology-based safety regardless of the hour.“If you have a fitness center in today’s world and you’re not 24 hour access, it’s a huge hindrance,” said Fitness Premier Vice President&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>. “Just having the right access system with the right security and comfort with the right monitoring is crucial. If more than one person walks in, it automates messages to management and franchisees.”<h2>The System</h2>Training is essential. Over the course of nearly 20 years, Fitness Premier has developed and maintained thousands of pages of training materials to go along with hundreds of proprietary training videos, which are just a small part of a strong system made to benefit franchisees.Fitness Premier also provides automated marketing and payroll assistance, priceless back-end support that can help simplify overall operations while delivering valuable data to franchisees that can help drive growth, because the franchisee focus should be on fitness, not paperwork.“Most of our franchisees are people that are passionate about this and are learning the business. But you don’t need to be great at business — because Fitness Premier helps you so much on the backend in terms of admin,” King said. “In&nbsp;<a href="https://1851franchise.com/fitness-premier/fitness-premier-enters-montana-with-first-conversion-deal-in-bozeman-2730679">Montana</a>, two franchisees are both trainers and currently own a fitness center. For what we offer compared to what they’ve been doing, they saw even more of an opportunity to make a switch and come under our umbrella because of the back-end stuff we do. It allows you to not be great at business — but be passionate about it and still be successful.”<h2>The Local Touch</h2>One of the most significant benefits&nbsp;<a href="https://1851franchise.com/fitness-premier">Fitness Premier</a> offers franchisees is its emphasis on each local community, setting owners up for success. The brand delivers personalized services while focusing on connection, supporting community initiatives and taking part in local events. By drilling down at the local level, Fitness Premier capitalizes on community engagement and advances its mission to grow sustainably by maintaining core values while embracing cultural expansion.<h2>Building a Franchising Legacy</h2>For 19 years, Fitness Premier has developed a strong system that utilizes data and technology to deliver a winning formula to franchisees. Twenty-four-hour access enabled by tech advances helps guarantee safety while driving repeat business in a flexible, professional setting. Touting strong training while delivering significant back-end support has become a large part of a system designed to work for novice franchisees or entrepreneurial experts alike.“People know what they’re getting when they walk into a Fitness Premier facility. At our facilities, they expect to be treated and guided a certain way — and to see real results. To deliver that, we have to maintain a high level of expertise, service, and ongoing training and development. We’re not overselling and underdelivering,” King said. “Every year, I say ‘I think we’re good.’ And then next year, I revisit and find something we can grow on. That’s the nature of the beast. We’re constantly refining our operations support, from KPIs and sales accountability to what a great meeting looks like and how to build effective initiatives. It’s deeply ingrained in who we are to provide that high level of training, development and operational support.”To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/">https://ownafitnesspremier.com/</a>.

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What Fitness Premier 24/7 Clubs Is Looking for in Its Franchise Conversion Program

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