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With a 58 percent decrease in stock price and a $2.25 million fine for selling illegal dietary supplements this year, GNC is going to need to turn things around in 2017. According to a <a href="http://www.foxbusiness.com/markets/2016/12/15/gnc-under-fire-looks-to-super-bowl-to-win-back-customers.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fox-business-gnc-under-fire-looks-to-super-bowl-to-win-back-customers-8711" target="_blank" rel="nofollow">recent Fox Business article</a>, the company&rsquo;s comeback strategy includes its first ever Super Bowl ad and store makeovers.

Although Super Bowl ads come at a high price, the company believes it will be well worth the cost and that it is the &ldquo;best way to drive returns.&rdquo; By spending possibly more than $5 million, it would be the highest asking price for a 30-second ad spot during the Super Bowl.

Starting on Dec.&nbsp;28, GNC will close the doors to 4,000 of its stores in order to give them&nbsp;makeovers. New stores will include lower prices, fresh products and new cash-back rewards. As competition in the market heats up, a more personalized approach to nutrition is what consumers are demanding.

&ldquo;GNC is really not well positioned to cater to future generations of consumers including millennials,&rdquo; Walter Faulstroh, CEO and co-founder of HUM Nutrition, a Los-Angeles based-startup that specializes in personalizing nutrition supplements, told FOXBusiness.com.

<a href="http://www.foxbusiness.com/markets/2016/12/15/gnc-under-fire-looks-to-super-bowl-to-win-back-customers.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fox-business-gnc-under-fire-looks-to-super-bowl-to-win-back-customers-8711" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full story.

Fox Business: GNC, Under fire, Looks to Super Bowl to Win Back Customers

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