Franchise Deep Dive: Amazing Athletes' Franchise Costs, Fees, Profit and Data
As the largest multi-sport enrichment program in the U.S., Amazing Athletes offers a franchise opportunity to investors who are passionate about sports and fitness.
LAST UPDATED: September 19, 2023
FRANCHISE WEBSITE: https://www.amazingathletesfranchise.com/
NUMBER OF LOCATIONS: 130+
REPORTED COST TO GET IN: $63,050 to $96,500
REPORTED ROI (Item 19): $164,235
Amazing Athletes is a youth sports franchise that seeks to positively impact children through physical education. Amazing Athletes introduces children to a number of different sports, including soccer, hockey, volleyball, basketball, tennis, lacrosse, football, track and field, baseball, and golf in a non-competitive environment.
Amazing Athletes was founded in 2003. Over the past two decades, the brand has grown into the largest multi-sport enrichment program in the United States. As a result of its services, Amazing Athletes has also been named a “Franchise 500 Top Low-Cost Franchise.”
The brand is operated under the ownership of youth sports franchise brand Youth Athletes United, which also owns brands such as Soccer Stars, TGA and Little Rookies.
How Many Amazing Athletes Locations Are There?
As of September 2023, there are more than 130 Amazing Athlete franchise locations spanning 35 states and one international territory. The brand is actively targeting the following states for expansion:
- Arizona
- California
- Colorado
- Florida
- Georgia
- Hawaii
- Illinois
- Indiana
- Maryland
- Massachusetts
- Minnesota
- New Jersey
- New York
- North Carolina
- Ohio
- Oklahoma
- Pennsylvania
- Tennessee
- Texas
- Utah
What Is Amazing Athletes’ Business Model?
Amazing Athletes’ business model is focused on offering a multi-sport program to benefit children physically, mentally, socially and emotionally. The brand introduces children to sports at a young age and in a variety of different settings, including after-school programs, day cares, summer camps and birthday parties. As such, it provides franchise owners with flexibility, as the franchise is entirely mobile and does not require a brick-and-mortar location, which results in low overhead and easy adaptability.
According to the brand’s consumer-facing website, children who participate in Amazing Athletes’ programs routinely “gain greater confidence, learn to combine fitness with fun, and develop six key motor skills: balancing, running, jumping, throwing, catching and kicking.”
The brand serves over 50K children annually.
How Much Can Amazing Athletes Franchise Owners Make?
According to Amazing Athletes’ consumer-facing franchise website, the top 25% of the best-performing franchises in 2022 saw average annual sales of about $164,235.
How Much Does It Cost to Open an Amazing Athletes?
The initial investment necessary to open an Amazing Athlete franchise ranges from $63,050 to $96,500. This investment is broken down into the following costs:
- Initial Franchise Fee: $44,550 to $49,500
- Training Expenses: $1,000 to $3,000
- Enhanced Business Coaching and Training Fee: $5,000
- Furniture, Fixtures and Equipment: $0 to $500
- Starter Kit and Initial Uniforms and Marketing Materials: $5,000 to $7,000
- Computer System: $0 to $1,500
- Grand Opening Marketing: $5,000
- Insurance and Professional Services: $1,500 to $3,500
- Permits, Licenses and Certifications: $0 to $1,500
- Plus Program (optional) $0 to $15,000
- Funds — Three Months: $1,000 to $5,000
What Is the Franchise Fee for Amazing Athletes?
The franchise fee required to open an Amazing Athletes franchise ranges from $44,550 to $49,500.
Who’s On Amazing Athletes’ Leadership Team?
- Adam Geisler — Chief Executive Officer
- John Erlandson — Chief Revenue Officer and President
- Carmen Bellavia — Chief Operating and Digital Officer
- Dean Simpson — Chief Programs Officer
- Khalil Haddad — Chief Financial Officer
- Janee Henderson — Vice President of Business Development and Co-Founder
- Paul Laudermilch — Senior Director of Operations
What Helpful Articles Can I Read to Learn More About Amazing Athletes?
- Youth Athletes United Achieves Unprecedented Growth Throughout the First Half of 2023
- A Day in the Life on an Amazing Athletes Owner | YouTube
- Former Veteran Turned Youth Coach Opens First AMazing Athletes in Savannah
- Youth Athletes United Partners With Franchise FastLane
- Kansas City Couple Signs Second Amazing Athletes Location After More Than Doubling Enrollment in First Location
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