Franchise Deep Dive: Amazing Lash Studio Franchise Costs, Fees, Profit and Data

The lash extension brand has opened 195 units in the past five years and shows no signs of slowing down.

By Luca Piacentini1851 Franchise Managing Editor

10:10AM • 06/11/23

LAST UPDATED: May 9, 2023

FRANCHISE WEBSITE: https://franchising.amazinglashstudio.com/

NUMBER OF LOCATIONS: 267

REPORTED COST TO GET IN: $304,071–$635,972

REPORTED ROI (Item 19): $683,531 (AUV)

Amazing Lash Studio is an eyelash extension franchise that specializes in semi-permanent lash extension applications. The brand has more than 260 studios nationwide and is one of the fastest-growing lash extension franchises in the U.S.

How Many Amazing Lash Studio Locations Are There?

Amazing Lash Studio was founded in 2010 by Jessica and Edward Le, a Vietnamese couple. Jessica Le, a cosmetology school graduate, wanted a better system for receiving lash extensions, so she set out to create her own with her husband. In 2013, the couple was already operating three locations. By 2015, they began franchising the business. In 2018, WellBiz Brands acquired the company and the Les exited.

In 2015, there were 55 Amazing Lash Studios. In 2020, there were 250. Now the lash extension franchise boasts over 260 locations in 30 states. Amazing Lash has ranked No. 414 on this year’s Entrepreneur Franchise 500 list, falling from No. 288 the year before.

What Is the Amazing Lash Studio Business Model?

Amazing Lash Studios run on a membership-based model. The locations are contemporary studios with private rooms for each lash appointment. As clients settle into their spa-like experience, a beauty specialist may match the client’s face, personality and lifestyle with one of four lash extension options. They apply these lashes using Amazing Lash Studio’s patent application process.

How Much Can Amazing Lash Studio Franchise Owners Make?

This Item 19 describes 2021 average revenue, average new client trial, average conversion and average number of members for three categories of franchised studios in the United States: (1) all franchised studios that were open as of January 1, 2021 and operated throughout 2021; (2) franchised studios that were open for at least one year as of January 1, 2021 and operated throughout 2021; and (3) franchised studios that were open for at least three years as of January 1, 2021 and operated throughout 2021.

Number of Studios: 249
2021 Average Revenue: $683,531
Number and Percentage That Met or Exceeded the Average: 105 (42.2%)
Same-Studio Average Revenue Increase (2021 over 2020): 49.6%
2021 Median Revenue: $620,639
2021 Highest Revenue: $1,917,458
2021 Lowest Revenue: $199,932
2021 Average New Client Trial: 1,600
Number and Percentage That Met or Exceeded the Average: 101 (40.6%)
2021 Median New Client Trial: 1,530
2021 Highest New Client Trial: 3,311
2021 Lowest New Client Trial: 566
2021 Average Conversion %: 30.3%
Number and Percentage That Met or Exceeded the Average: 118 (47.4%)
2021 Median Conversion %: 29.5%
2021 Highest Conversion %: 60.9%
2021 Lowest Conversion %: 4.8%
2021 Average Number of Members as of December 31, 2021: 338
Number and Percentage That Met or Exceeded the Average: 112 (45.0%)
2021 Median Number of Members as of December 31, 2021: 317
2021 Highest Number of Members as of December 31, 2021: 992
2021 Lowest Number of Members as of December 31, 2021: 64

All Studios Open Greater Than One Year Prior to 2021

Number of Studios: 231
2021 Average Revenue: $699,752
Number and Percentage That Met or Exceeded the Average: 97 (42.0%)
Same-Studio Average Revenue Increase (2021 over 2020): 44.7%
2021 Median Revenue: $641,389
2021 Highest Revenue: $1,917,458
2021 Lowest Revenue: $199,932
2021 Average New Client Trial: 1,611
Number and Percentage That Met or Exceeded the Average: 96 (41.6%)
2021 Median New Client Trial: 1,539
2021 Highest New Client Trial: 3,311
2021 Lowest New Client Trial: 566
2021 Average Conversion %: 30.0%
Number and Percentage That Met or Exceeded the Average: 107 (46.3%)
2021 Median Conversion %: 29.3%
2021 Highest Conversion %: 60.9%
2021 Lowest Conversion %: 4.8%
2021 Average Number of Members as of December 31, 2021: 346
Number and Percentage That Met or Exceeded the Average: 102 (44.2%)
2021 Median Number of Members as of December 31, 2021: 328
2021 Highest Number of Members as of December 31, 2021: 992
2021 Lowest Number of Members as of December 31, 2021: 77

All Studios Open Greater Than Three Years Prior to 2021

Number of Studios: 158
2021 Average Revenue: $734,130
Number and Percentage That Met or Exceeded the Average: 66 (41.8%)
Same-Studio Average Revenue Increase (2021 over 2020): 38.7%
2021 Median Revenue: $686,068
2021 Highest Revenue: $1,917,458
2021 Lowest Revenue: $310,216
2021 Average New Client Trial: 1,638
Number and Percentage That Met or Exceeded the Average: 66 (41.8%)
2021 Median New Client Trial: 1,547
2021 Highest New Client Trial: 3,311
2021 Lowest New Client Trial: 566
2021 Average Conversion %: 30%
Number and Percentage That Met or Exceeded the Average: 76 (48.1%)
2021 Median Conversion %: 29.7%
2021 Highest Conversion %: 55.6%
2021 Lowest Conversion %: 4.8%
2021 Average Number of Members as of December 31, 2021: 377
Number and Percentage That Met or Exceeded the Average: 65 (41.1%)
2021 Median Number of Members as of December 31, 2021: 348
2021 Highest Number of Members as of December 31, 2021: 992
2021 Lowest Number of Members as of December 31, 2021: 144

How Much Does It Cost to Open an Amazing Lash Studio?

The initial investment cost for Amazing Lash Studio is $304,071–$635,972. A breakdown of the fees per Amazing Lash’s 2022 Franchise Disclosure Document is below.

Initial Franchise Fee: $50,000
Real Property and Utility Security Deposits: $3,395 to $19,605
Leasehold Improvements (net of landlord tenant allowances): $122,025 to $327,723
Cabinetry and Millwork: $19,585 to $33,561
Site Survey Fee: $2,500
Site Development Fee: $7,500
Initial Studio Inventory and Supplies: $18,550 to $27,925
Furniture, Décor and Other Equipment: $14,345 to $37,440
Computer System: $16,775 to $18,675
Training Program Costs: $0 to $4,410
Architectural Design and MEP Fees: $9,500 to $16,500
Grand Opening Spend Requirement: $15,000
Signage: $6,426 to $11,189
Business Supplies: $5,000 to $8,000
Business Licenses and Permits: $470 to $2,444
Insurance (Initial 20% Payment): $1,200
Professional Fees: $1,800 to $12,300
Additional Funds (three months): $10,000 to $40,000
Total Estimated Amazing Lash Studio Franchise Costs: $304,071 to $635,972

What Is the Franchise Fee for Amazing Lash Studio?

The franchise fee is $50,000.

Who Is the Leadership of Amazing Lash Studio?

What Helpful Sources Can I See to Learn More About Amazing Lash Studio?

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