LAST UPDATED: July 2025
FRANCHISE WEBSITE: https://franchise.kidstrong.com/
1851 GROWTH CLUB WEBSITE: https://1851franchise.com/growth-club/kidstrong-franchise
1851 NEWSROOM: https://1851franchise.com/kidstrong
NUMBER OF LOCATIONS: 150+
REPORTED COST TO GET IN: $448,100 - $600,000
REPORTED ROI (Item 19): $1,019,522 (average revenue, top quartile for FY 2024)

KidStrong is a fast-growing child development franchise that combines physical fitness, mental training and character development to help kids become strong and confident. Built on a science-based curriculum and powered by expert-designed programming, KidStrong delivers weekly 45-minute classes led by highly trained coaches using proprietary equipment and tech-enhanced experiences. With a proven model and passionate franchise owner network, KidStrong is creating a movement to help the next generation unlock their full potential.

1. What Is the Brand Overview for KidStrong?

About the Brand

KidStrong was originally built in 2015 by Megin and Matt Sharp for their daughter, Ella. Looking to make her stronger and more confident, they worked with child development experts to create a unique curriculum. In partnership with Lincoln Brown, the business was scaled into a franchise. The first official location opened in 2018 in Frisco, Texas.

Mission: To build strong, confident, high-character kids through a science-based training program.

Vision: To help as many families as possible by delivering a proven, expert-designed system that empowers kids to succeed emotionally, mentally and physically.

Unique Selling Points (USPs)

Science-based curriculum blending physical, mental and emotional development
Expert-designed programming by professionals in child development and occupational therapy
Tech-enabled class experiences for engaging, fun learning
Patented, custom-designed equipment
Focus on building real-life skills like teamwork, resilience and social communication

2. What Are the Franchise Opportunity Details?

Why Franchise With KidStrong?

Proven business model with rapid national growth
Comprehensive support from site selection through to grand opening
Continuous guidance from dedicated teams during the entire franchise journey
Established brand with a positive reputation and strong community impact
Medical professionals are recommending KidStrong as an activity to help children deal with anxieties in life

Available Territories

Territory availability varies. Visit the brand’s website for an interactive map showing current locations and available territories.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a KidStrong franchise ranges from $448,100 to $600,000. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Type of Expenditure	Min	Max
Initial Franchise Fee	$45,000	$45,000
Pre-Paid Rent & Lease Deposit	$7,500	$20,000
Startup Marketing Fee	$1,500	$1,500
Initial Training Fee	$5,000	$5,000
Architect Fees	$15,500	$19,000
Improvements	$175,000	$250,000
Fixtures, Furnishings & Other Fixed Assets	$3,500	$4,000
Equipment Package Fee	$88,500	$110,000
Equipment Installation Fee	$12,000	$18,500
Electronics	$4,000	$5,000
Office Supplies	$700	$800
Interior Signage	$7,500	$10,000
Exterior Signage	$5,000	$12,000
Permits, Licenses & Legal/ Professional Services	$5,000	$6,000
Training Expenses	$2,500	$4,500
Retail & Print	$9,000	$11,000
Initial Pre-Sales Marketing & Grand Opening Event	$35,000	$45,000
Insurance Deposits	$900	$2,700
Additional Funds (3 Months)	$25,000	$30,000

Initial Franchise Fee: Franchise owners must pay KidStrong an initial franchise fee of $50,000 in the form of cashier’s check, wire transfer or other acceptable payment method when signing the Franchise Agreement. This fee is uniform for all franchise owners and is non-refundable.

Ongoing Fees: According to the 2025 FDD, KidStrong franchise owners are responsible for the following ongoing payments and fees:

Type of Fee	Amount
Royalty Fee	The Royalty Fee is 7% of Gross Sales, paid twice monthly
Brand Fund Contribution	Up to 1.65% of Gross Sales for the prior month/monthly
Ongoing Marketing Services Fee	Currently $825/month
Digital Advertising Spend (Post Opening)	Average of 5% of Gross Sales for the prior month
Call Center (Optional Program)	$450 per week and $25 per membership sale/monthly
Direct Software Fee	Currently $562/ month
Technology Fee	Currently 1% of Gross Sales/monthly

ROI Potential: The following table provides certain information for all KidStrong Centers that were open and operating under the same ownership for at least 24 months as of December 31, 2024.

	Top Quartile Revenue Range	Second Quartile Revenue Range	Third Quartile Revenue Range	Bottom Quartile Revenue Range
High	$1,246,561	$833,916	$690,557	$527,696
Low	$835,977	$692,447	$534,667	$341,968
Average	$1,019,522	$763,079	$625,636	$448,493
Median	$998,651	$744,352	$630,815	$466,016

3. What Franchise Owner Support Does KidStrong Provide?

Training Programs

Franchise owners receive training at KidStrong headquarters in Frisco, Texas, including an in-depth overview of operations, coaching methodology and customer engagement.

Operational Support

KidStrong provides comprehensive support across site selection, lease negotiation, center build-out, marketing and presale activities to ensure successful center launches.

Technology and Tools

Franchise owners benefit from proprietary, tech-enabled learning platforms that enhance the class experience, as well as access to patented equipment and weekly programming updates from HQ.

4. What Are the Franchise Requirements for KidStrong?

Eligibility Criteria

1 Location: $200,000 liquid capital, $500,000 net worth
3 Locations: $600,000 liquid capital, $1,000,000+ net worth

Operational Commitments

Franchise owners are expected to be hands-on owner/operators who are performance-driven, low-ego and relationship-focused. They must be committed to fostering a strong team and delivering consistent member results.

5. Are There Franchise Owner Success Stories?

“There is nothing like this business out there — KidStrong is the very best at what we do. When I was going through the discovery process, I knew right away that there was nothing like this in our area. That means the pitch you have to give parents is a lot easier. You don’t have to convince people that they need a product you are selling that everybody else is also selling. There is no competition, and even if somebody tries to do the same thing as us, they aren’t going to be able to do it as well. That is really what sold me on the KidStrong franchise.” - KidStrong Owner Parker Feldmann.

6. What Is the Market Potential for Childhood Development?

The global kids fitness market is poised for significant growth, starting at approximately USD 5.17 billion in 2024, climbing to USD 5.46 billion in 2025, and projected to reach USD 8.34 billion by 2033, with a compound annual growth rate (CAGR) of 5.6%. This steady growth highlights a rising demand for structured, development-focused programs like KidStrong that blend physical, mental, and emotional skill-building.

Competitor Analysis

KidStrong differentiates itself through its science-based curriculum, expert-developed programs, and patented equipment. Primary competitors may include other child-focused fitness and development franchises, though none appear to integrate tech, curriculum, and physical development to the same degree.

7. What Is the Application Process for KidStrong Franchise Owners?

Initial Inquiry: Start by submitting a request for more information. A member of the Franchise Development team will reach out to you to begin the conversation.
Meet the Team: Connect with the Franchise Development team via phone or Zoom to learn about the KidStrong concept, available territories, investment details and the brand’s real estate strategy. You'll also speak with the Director of Franchise Development, AJ Schuler, to discuss your goals and plans.
Discovery Day: Visit KidStrong headquarters in Frisco, Texas for an immersive Discovery Day experience. You’ll meet the leadership team, dive deeper into operations and get a firsthand look at what it takes to run a successful KidStrong center.
Franchise Agreement: If it’s a mutual fit, you’ll move forward by finalizing the franchise agreement, paying the franchise fee and officially joining the KidStrong movement.
From Vision to Reality: Work with the Center Readiness Team on site selection, lease signing and construction. With dedicated support across real estate, construction, and training, you’ll be set up for a strong launch.

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