Pet Supplies Plus Franchise Costs, Fees & Profit

Pet Supplies Plus is a leading pet retail franchise known for its neighborhood-friendly stores offering a wide range of pet food, supplies, grooming services and small animals.

1. What Is the Brand Overview for Pet Supplies Plus?

About the Brand

Pet Supplies Plus was founded in 1988 in Redford, Michigan, by Jack Berry and Harry Shallop to bring a neighborhood feel to the pet retail space. The franchise has since grown to become one of the largest pet store franchises in the United States, offering pet food, supplies, small animals, grooming and self-serve dog wash stations in a clean, friendly environment.

The brand is franchised through PSP Franchising, LLC, headquartered in Livonia, Michigan, and today operates under the ownership of Fusion Parent, LLC, following a 2025 restructuring.

Mission: To make it easier for pet owners to get the products and services they need for happy, healthy pets — all with a friendly, neighborly experience.

Vision: To be the most trusted neighborhood pet store, recognized nationwide for convenience, quality and community engagement.

Unique Selling Points (USPs)

Omni-Channel Convenience: Seven shopping options, including online ordering, same-day delivery, curbside pickup, in-store shopping, grooming and self-serve dog wash.
Proprietary Pet Products: Exclusive lines like Redford Naturals (pet food) and PlayOn (supplies), driving higher margins.
Community-Centric Approach: High customer retention fueled by neighborhood-focused service and engagement.
Recession-Resilient Industry: Positioned in a $151 billion U.S. pet care market, which continues to expand.

2. What Are the Franchise Opportunity Details?

Why Franchise With Pet Supplies Plus?

Strong $2.6 million Average Unit Volume (AUV)
Proven business model with 30+ years of success
Comprehensive training and ongoing operational support
National brand recognition (No. 1 pet franchise ranking in Entrepreneur for 11+ years)
Veteran and first responder discounts on franchise fees

Available Territories

Pet Supplies Plus operates in more than 700 locations but continues to expand nationwide. Open markets can be explored on the brand’s territory page.

Investment Overview

Initial Costs: The estimated initial investment to open a Pet Supplies Plus ranges from $540,520 to $1,975,005. These costs break down as follows:

Type of Expenditure	Min	Max
Initial Franchise Fee	$49,900	$49,900
Inventory	$170,000	$290,000
Equipment	$187,200	$251,700
POS Installation	$3,150	$3,300
Shelf Labels	$270	$300
Training	$4,000	$8,000
Grand Opening Advertising	$30,000	$30,000
Leasehold Improvements	$25,000	$950,805
Prepaid Rent/Security	$0	$24,000
Additional Funds (6 Months)	$40,000	$300,000

Initial Franchise Fee: The franchise fee for a Pet Supplies Plus is $49,900, due upon signing the franchise agreement. Discounts include:

Veterans: 20% off first unit fee (VetFran)
First Responders: 10% off first unit fee
Existing Franchisees: Reduced fee ($35,000 for additional stores)
Employees: $10,000 for first store

Ongoing Fees: Franchisees are responsible for the following ongoing payments and fees:

Type of Fee	Amount
Royalty	2% of monthly gross sales (first 12 months), then 3% thereafter
Technology Fee	$925 - $1,200/month
POS Lease	$265 - $340/month
Grooming Software	$132/month
Advertising	First 12 months: $3,350/month local + $1,000 national; after 12 months: lesser of 3.5% of sales or $8,333/month (cap: $100,000 annually)

ROI Potential: For FY 2024, the 347 franchised Pet Supplies Plus locations reported an AUV of $2.6 million.

	Open 1 Year	Open 2 Years	Open 3 Years	Open 4+ Years	All Stores
Store Count	37	34	33	243	347
Average Weekly Gross Sales	$32,566	$40,041	$45,513	$56,489	$51,283
Average Annual Gross Sales	$1,693,451	$2,082,112	$2,366,665	$2,937,419	$2,666,693
Annual Gross Margin %	40.5%	40.5%	40.3%	36.9%	38.0%
Annual Rent	$176,225	$171,118	$176,204	$186,747	$183,091
Annual Rent Percent of Gross Sales	10.4%	8.2%	7.4%	6.4%	6.9%
Annual Labor Expense	$325,366	$389,644	$390,334	$390,411	$383,393

3. What Franchisee Support Does Pet Supplies Plus Provide?

Training Programs

Franchisees complete a two-week training program at a certified corporate store, covering operations, inventory, merchandising and customer service.

Operational Support

Real estate and site selection assistance
Customized store design and layout support
National and local marketing campaigns
Bulk purchasing power across 700+ stores

Technology and Tools

Proprietary POS and inventory management system
Omni-channel integrations (delivery, curbside, online)
Grooming and scheduling software

4. What Are the Franchise Requirements for Pet Supplies Plus?

Eligibility Criteria

Liquid Assets: $300,000
Net Worth: $600,000

Operational Commitments

Franchisees can operate hands-on or semi-absentee by hiring a strong team.

Funding Assistance

The FDD does not disclose specific financing partnerships. However, SBA loans and third-party financing are common.

5. Are There Franchisee Success Stories?

- Johnny and Cole Weber — Franchise Owners, Little Rock, Arkansas

- Brian and Matt Barrett — Franchise Owners, Houston, Texas

- Michelle Lambert — Franchise Owner, Greater Chicago Area and Detroit Metro Area

6. What Is the Market Potential for Pet Retail?

The U.S. pet care market reached $151 billion in consumer spending in 2024, with 70% of U.S. households owning a pet. Growth remains strong due to the humanization of pets and the premiumization of pet products.

Competitor Analysis

Pet Supplies Plus faces competition from various pet-focused franchises, including Dog Training Elite*, Wild Birds Unlimited, Petland, Dogtopia, Pet Wants and Camp Bow Wow. Despite this competitive landscape, Pet Supplies Plus maintains several key advantages such as its comprehensive omni-channel shopping options, exclusive private-label brands that drive higher margins, a competitive royalty structure, and a strong emphasis on community engagement, which fosters high customer retention.

7. What Is the Application Process for Pet Supplies Plus Franchisees?

Introductions: Speak with a Franchise Development Director.
Review the FDD: Disclosure of costs, fees and franchise model.
Franchisee Validation: Conversations with current owners.
Meet the Team Day: Tour a store and meet leadership.
Franchise Agreement: Sign and pay franchise fee.
Grand Opening: Begin training and store build-out, then open.

Fill out and submit this online form to start the process.

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Pet Supplies Plus Franchise Costs, Fees, Profit and Data for 2025