LAST UPDATED: March 2026

FRANCHISE WEBSITE: https://franchise.visitingangels.com/

NUMBER OF LOCATIONS: 600+

REPORTED COST TO GET IN: $125,460 - $171,150

REPORTED ROI (Item 19): See below

Visiting Angels is a non-medical senior home care franchise where local owners employ caregivers who provide professional in-home support, helping seniors and individuals with disabilities remain independent at home.

1. What Is the Brand Overview for Visiting Angels?

About the Brand

Visiting Angels launched in 1998 and operates through Living Assistance Services, Inc. in Bryn Mawr, Pennsylvania. Visiting Angels supports entrepreneurs in building in-home care franchises that connect families with professional and compassionate caregivers.

Mission: Goal of delivering high-quality care, fostering independence and restoring hope in local communities.

Vision: Purpose-driven ownership, community impact and helping seniors age comfortably at home.

Unique Selling Points (USPs)

In-home care designed to help seniors “live on their terms,” supporting independence at home.
Wide service offering, including companion care, personal care, and specialized care (Alzheimer’s, dementia, end-of-life).
Established consumer-facing brand positioning, including “America’s Choice in Home Care.”
24/7 national live operator support for initial client inquiries (as described in the brand’s national lead-handling process).

2. What Are the Franchise Opportunity Details?

Why Franchise With Visiting Angels?

A network of over 600 franchises and a long-standing name in senior home care, positioned as a leading franchised home care brand in America.
Comprehensive support model that includes personalized guidance, group training, annual conferences, and “Business Builder” events and regional meetings.
Lead generation and distribution system described as generating and distributing thousands of home care leads monthly, supported by national advertising and a 24/7 call center.
Marketing and digital support, including SEO strategies, website optimization, website management/content strategy, and access to extensive branded marketing materials through the Angel Resource Center.
Franchisee-friendly emphasis on profitability, including a sliding-scale royalty structure that starts as low as 3.5% and can decrease as revenues grow, with the rate “locked in for life.”

Available Territories

Visiting Angels is offering franchise opportunities in protected territories across the United States.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a Visiting Angels franchise ranges from $125,460 to $171,150. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Type of Expenditure	Min	Max
Initial Franchise Fee	$51,950	$89,950
Printing & Supplies	$1,500	$1,500
Deposits, Insurances, Licenses, Lease	$5,000	$5,000
Workers’ Compensation Insurance	$9,500	$9,500
Travel & Lodging Expenses During Training	$1,500	$2,000
Computer & Software	$1,450	$6,000
Advertising Fee + Local Ads (first three months)	$3,075	$5,325
Additional Funds (3 Months)	$50,000	$50,000

Initial Franchise Fee: All franchisees pay an initial franchise fee when they sign the Franchise Agreement. The fee ranges from $51,950 to $89,950, depending on the size of the territory. For a protected territory with a population of 200,000, the initial franchise fee is $64,950.

Ongoing Fees: According to the 2025 FDD, Visiting Angels franchisees are responsible for the following ongoing payments and fees:

Type of Fee	Amount
Royalty	3.5% of gross sales/month
Cooperative Advertising	$425/month

ROI Potential: The 2025 FDD breaks down the annual revenues of the 539 franchisees operating for the entirety of FY 2024, based on the number of months open:

2024 Yearly Receipts	1-12 mos	13-24 mos	25-36 mos	37-48 mos	49-60 mos	61-72 mos	73+ mos	Grand Total
$0 - $250,000	3	5	—	—	2	—	7	17
$250,001 - $500,000	1	2	—	—	—	1	25	29
$500,001 - $750,000	—	2	—	1	—	2	44	49
$750,001 - $1,000,000	—	1	1	—	1	1	35	39
$1,000,001 - $1,500,000	—	1	2	1	1	—	106	111
$1,500,001 - $2,000,000	—	—	—	—	3	—	74	77
$2,000,001 - $2,500,000	—	—	1	1	—	3	65	70
$2,500,001 - $3,000,000	—	—	—	—	—	—	27	27
$3,000,001 - $4,000,000	—	—	—	—	—	—	51	51
$4,000,001 - $5,000,000	—	—	—	—	—	—	26	26
$5,000,001 - $7,000,000	—	—	—	—	—	—	23	23
$7,000,001 - $10,000,000	—	—	—	1	—	—	12	13
Over $10,000,000	—	—	—	—	—	—	7	7
Grand Total	4	11	4	4	7	7	502	539

3. What Franchisee Support Does Visiting Angels Provide?

Pre-Opening Support

Visiting Angels describes one-on-one support and assistance with territory selection, including proposing a vetted area and working with owners to determine a strong market.

Training Programs

The brand promotes a week-long new franchisee training program and also references ongoing training support through monthly webinar training workshops.

Operational Support

Support is described as hands-on and ongoing, including access to experienced Operations Directors, regional group meetings, “Business Builder” events, an annual national conference and home office availability by phone and email.

Technology and Tools

Visiting Angels references a robust intranet/extranet with weekly updates and highlights the Angel Resource Center as an online platform for customizable branded marketing and sales materials, plus an internal social network for franchisee communication and peer learning.

4. What Are the Franchise Requirements for Visiting Angels?

Eligibility Criteria

Experience requirements are not specified in your source. The site notes the process can work “even without prior industry experience,” but does not list formal minimum qualifications.

Operational Commitments

Visiting Angels franchise owners should expect to be hands-on in building the business, especially early on, because the model depends on local relationship-building and consistent oversight of care quality. Day to day, that typically means managing staffing and caregiver recruitment, overseeing client intake and scheduling, maintaining compliance and licensing requirements where applicable, and driving local marketing and community outreach to build referral pipelines.

Funding Assistance

Visiting Angels states it does not provide in-house financing for the initial franchise fee and instead advises applicants on how to obtain financing on their own.

5. Are There Franchisee Success Stories?

“Visiting Angels gives us invaluable resources—compliance, marketing support, and peer guidance—that would cost a fortune to develop alone. The franchise system sets us up to succeed.”

– Phil Labadie, Visiting Angels, Norfolk, NE

6. What Is the Market Potential for Senior Care?

The U.S. senior care industry is a rapidly expanding, stable, and opportunity-rich sector within franchising. Fueled by over 73 million Baby Boomers entering retirement, demand is surging for reliable and compassionate in-home care and assisted living services. Currently valued at over $300 billion, the market's growth is projected to continue, with the aging population expected to reach 100 million by 2060. This demographic trend makes senior care one of the most promising sectors for investment.

Competitor Analysis

Visiting Angels competes in the non-medical, private-duty home care space, where brands typically differentiate on brand trust, caregiver availability, local referral relationships and the strength of their marketing and lead flow. Based on the information you provided, Visiting Angels positions itself as a long-established, highly recognized home care franchise with national advertising, structured lead generation and distribution, and hands-on operational guidance — all designed to help local owners build visibility and grow within a protected metro territory.

Primary competitors in the U.S. senior home care franchise category (examples commonly recognized in this segment) include Right at Home, Comfort Keepers, Seniors Helping Seniors® and Home Halo.

7. What Is the Application Process for Visiting Angels Franchisees?

Initial Conversation: Meet with the team to review investment, royalties, training, territories and support while discussing your goals to confirm fit.
Attend Discovery Day: Spend time with the corporate team to experience the culture firsthand and get detailed answers to your questions.
Explore Available Territories: Review protected territory options to identify the best market for your business.
Choose Your Location: Select an office location, weighing a new start against taking over an established business with a team and immediate cash flow.
Review and Sign the Franchise Agreement: Review the agreement outlining standards, rights and obligations, then sign once you are comfortable with the terms.
Participate in New Franchisee Training: Complete a week-long training program covering the essentials of running the franchise, including guidance from experienced industry professionals.

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