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Franchise Deep Dive: Pokémoto Franchise Costs, Fees, Profit and Data

Pokémoto is a Hawaiian poké franchise that is quickly expanding nationwide, offering franchisees an opportunity to break into a high-demand market with a relatively low initial investment.




REPORTED COST TO GET IN: $162,500 - $337,400

REPORTED ROI (Item 19): Not disclosed

Pokémoto is a Hawaiian-inspired poké franchise that offers bowls, salads and wraps as well as sides and bubble tea. The brand was launched in 2017 when Founder Thomas Nguyen identified a gap in the market. 

While New England is known for seafood, Nguyen struggled to find Hawaiian-inspired poké meals after moving from Hawaii to Connecticut. With this, Pokémoto was born. The first Pokémoto location opened near Yale University, and the franchise has been quickly growing ever since, bringing its unique offering to markets nationwide.

How Many Pokémoto Locations Are There?

There are 36 Pokémoto locations currently operating and dozens more in development. Pokémoto’s presence is concentrated in the northeast, but it is moving south and growing in the midwest.

The brand positions itself as “Millennial and Gen Z approved,” noting a steady, reliable customer base. As Pokémoto expands its presence, an already-developed customer base awaits its arrival.

What Is the Pokémoto Business Model?

Pokémoto leverages a build-your-own model to deliver the perfect, customized poké bowl, salad or wrap to each guest. Because Pokémoto appeals to a range of guests, franchisees can establish locations in multiple types of markets, including urban, suburban and college towns.

A Pokémoto restaurant can be operated in a 1,000 to 2,000 square-foot space, so both the initial investment and ongoing costs are lower than some standard restaurant franchises.

How Much Can Pokémoto Franchise Owners Make?

Earnings for Pokémoto franchise owners are not publicly available.

How Much Does It Cost To Open a Pokémoto?

The total initial investment required to open a Pokémoto franchise is $162,500 - $337,400. This includes:

  • Initial Franchise Fee: $10,000 - $25,000
  • Real Estate (3 Months): $7,500 - $22,500
  • Security Deposits: $3,000 - $8,500
  • Lease Improvements: $75,000 - $175,000
  • Equipment, Furniture and Signs: $35,000 - $50,000
  • Point of Sale, Computer Systems: $1,200 - $2,400
  • Video Surveillance System: $1,000 - $4,000
  • Insurance: $1,000 - $2,400
  • Permits and Licenses: $300 - $600
  • Initial Inventory: $5,000 - $10,000
  • Travel Expenses for Training: $2,500 - $4,500
  • Professional Fees: $500 - $5,000
  • Additional Funds: $5,000 - $10,000

What Is the Franchise Fee for Pokémoto?

The initial franchise fee for Pokémoto ranges from $10,000 to $25,000.

Who Is on Pokémoto’s Leadership Team?

What Helpful Articles Can I Read To Learn More?

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