Franchisor Stories
Sea Love combines experiential retail with a boutique shopping experience, aiming to build customer loyalty through unique, repeatable and high-quality candle-making experiences.
Sea Love is a franchise that allows entrepreneurs to own a candle bar and boutique, where guests experience hands-on scent-blending and candle-making. Each guest chooses a unique combination of fragrances with guidance from “Scent Stylists,” who lead them through the candle-making process step-by-step.
There are currently 11 open Sea Love locations with more coming soon.
The business model for Sea Love centers around an experiential retail approach, combining a candle bar with a boutique shopping experience. Here’s how it works:
In its 2024 Franchise Disclosure Document, Sea Love lists the 2023 gross sales for the company-owned outlet in Kennebunkport, Maine. They were as follows:
According to the 2024 FDD, the estimated initial investment to open a Sea Love franchise ranges from $108,850 to $281,350. Here’s a breakdown of the associated costs:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $49,500 | $49,500 |
| Construction and Leasehold Improvements | $10,000 | $80,000 |
| Lease Deposits (3 Months) | $2,500 | $15,000 |
| Furniture, Fixtures, Equipment and Office Expenses | $10,000 | $60,000 |
| Signage | $1,000 | $4,000 |
| Computer, Software and Point of Sales System | $1,000 | $2,500 |
| Grand Opening Marketing/Market Introduction Program | $6,350 | $6,350 |
| Initial Inventory | $15,000 | $35,000 |
| Utility Deposits | $500 | $1,000 |
| Insurance Deposits (3 Months) | $500 | $1,000 |
| Travel for Initial Training | $1,000 | $2,000 |
| Professional Fees | $1,000 | $5,000 |
| Licenses and Permits | $500 | $5,500 |
| Additional Funds (3 Months) | $10,000 | $15,000 |
The franchise fee is $49,500.
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