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LAST UPDATED: September 11, 2023 FRANCHISE WEBSITE:<a href="https://marketing.tapinto.net/start-tapinto?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590" target="_blank" rel="nofollow">&nbsp;https://marketing.tapinto.net/start-tapinto</a> NUMBER OF LOCATIONS:&nbsp;90+ REPORTED COST TO GET IN:&nbsp;See Below REPORTED ROI (Item 19):&nbsp;N/A<a href="https://marketing.tapinto.net/start-tapinto?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590" target="_blank" rel="nofollow">TAPinto&nbsp;</a>is a network of franchised hyperlocal news websites and digital marketing platforms that focus on delivering news and information at the community level, and enable local businesses to directly communicate and reach the residents of their town.&nbsp;TAPinto was founded in New Providence, New Jersey in 2008 by<a href="https://www.linkedin.com/in/michaelmshapiro/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590" target="_blank" rel="nofollow">&nbsp;Mike Shapiro</a>. TAPinto was initially established as The Alternative Press but was renamed in 2013 when Shapiro decided to franchise.&nbsp;&nbsp;According to Shapiro, TAPinto exists to help fill the void in local news by “applying proprietary technology paired with a franchise business model to the local news space.”&nbsp;As a result of its services, TAPinto has reached more than 20 million unique readers over the last 12 months.<h2>How Many TAPinto Locations Are There?</h2>As of September 2023, there are more than 90 franchised TAPinto local news and digital marketing platforms spread across New Jersey, New York, Pennsylvania and Florida. Shapiro wants TAPinto to grow into upwards of 250 sites in the next three years and 500-plus sites within the next decade.<h2>What Is TAPinto’s Business Model?</h2>At its core, TAPinto’s hyperlocal news websites act as platforms for businesses to connect with their community’s residents to provide valuable local news and information. TAPinto sites generate revenue through local advertising, sponsored and branded content, email marketing, social media marketing, and community sponsorships.Its owners and publishers include salespeople, businesspeople, hardcopy newspaper publishers, public relations professionals, journalists, nonprofits and universities. TAPinto provides its owners with the choice to either lead sales, content, both or neither.TAPinto is also one of the only sustainable, scalable news models in the U.S., with a model that can work in basically any community across the country.For prospective franchisees, the franchise provides new owners with training, tech development and support, graphic design, billing and credit card processing, customer relationship management (CRM), ongoing continuing education programs, full-time customer service support, and assistance with the business and editorial sides of their operation. Interested candidates are also encouraged to attend an<a href="https://marketing.tapinto.net/start-tapinto?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590#Attend-a-Webinar" target="_blank" rel="nofollow">&nbsp;online webinar</a> where they can learn more about the TAPinto franchise opportunity.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=FG78sZrKEuY"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DFG78sZrKEuY" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure><h2>How Much Can TAPinto Franchise Owners Make?</h2>TAPinto does not have a publicly available Item 19. However, according to the brand’s consumer-facing website, many franchisees recoup their investment by the end of the first year. The brand also claims its current franchisees have seen an average of more than 22% growth in advertising revenue during the last two years. To learn more,<a href="https://marketing.tapinto.net/start-tapinto?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590#ContactTAPintoForm" target="_blank" rel="nofollow">&nbsp;contact the team</a> about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=7NTvNlN2nXk&amp;t=1s"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D7NTvNlN2nXk%26t%3D1s" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure><h2>How Much Does It Cost to Open a TAPinto Franchise?</h2>TAPinto does not make its initial investment information known to the public. However,<a href="https://www.entrepreneur.com/franchises/directory/tapintonet/334797?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590" target="_blank" rel="nofollow">&nbsp;Entrepreneur magazine</a> lists TAPinto’s initial investment between $6,175 and $10,025, while<a href="https://franchisebusinessreview.com/top-franchises/tapinto/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590" target="_blank" rel="nofollow">&nbsp;Franchise Business Review</a> notes that it ranges from $7,475 to $11,025. Contact the brand directly for the most up-to-date cost information.Additionally, although TAPinto does not list its updated initial investment figures, it does list the following investment information on its website:<ul><li>Initial Franchise Fee: $5,000</li><li>Monthly Franchise Fee: $500 to $600, depending on the size of the territory</li><li>Media Liability Insurance: Approximately $350 per year</li><li>Continuing Licensing Fee: 10% of all revenue</li></ul><h2>Who’s On TAPinto’s Leadership Team?</h2><ul><li><a href="https://www.linkedin.com/in/michaelmshapiro/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590" target="_blank" rel="nofollow">Michael Shapiro — Founder and CEO</a></li></ul><h2>What Helpful Articles Can I Read to Learn More About TAPinto?</h2><ul><li><a href="https://localmedia.org/2020/08/entrepreneurs-buying-into-tapinto-franchise-business-model/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590" target="_blank" rel="nofollow">Entrepreneurs buying into TAPinto franchise business model</a></li><li><a href="https://www.lenfestinstitute.org/solution-set/inside-tapintos-franchise-model-for-local-news/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590" target="_blank" rel="nofollow">Inside TAPinto’s franchise model for local news</a></li><li><a href="https://www.facebook.com/TAPintoLocal/videos/his-first-tapinto-franchise-has-been-doing-so-well-he-started-a-second-awesome-c/548387140355101/?locale=ms_MY&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590" target="_blank" rel="nofollow">Two Minutes with TAPinto</a></li><li><a href="https://www.youtube.com/watch?v=u3Y-0ORC14I&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590" target="_blank" rel="nofollow">&nbsp;Benefits of Owning and Operating a TAPinto Local News &amp; Digital Marketing Platform in Your Community</a></li><li><a href="https://www.tapinto.net/towns/tri-borough/columns/tapinto-insider/articles/tapinto-named-a-2023-top-low-cost-franchise-by-franchise-business-review?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590" target="_blank" rel="nofollow">TAPinto Named a 2023 Top Low-Cost Franchise by Franchise Business Review</a></li><li><a href="https://localmedia.org/2019/01/how-mike-shapiro-has-grown-the-tapinto-to-a-franchise-model-of-nearly-80-websites/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tapinto-franchise-costs-fees-profit-and-data-2723590" target="_blank" rel="nofollow">How Mike Shapiro has grown his franchise model TAPinto to nearly 80 websites</a></li></ul>Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.&nbsp; &nbsp;

Franchise Deep Dive: TAPinto Franchise Costs, Fees, Profit and Data

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TAPinto provides enthusiastic entrepreneurs with a low-cost opportunity to establish themselves within their communities through hyperlocal news reporting and marketing. 


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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

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