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LAST UPDATED: October 2023FRANCHISE WEBSITE:&nbsp;&nbsp;<a href="https://www.tcby.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">https://www.tcby.com/franchise/</a>&nbsp;NUMBER OF LOCATIONS: 350+REPORTED COST TO GET IN: $15,000–$635,812REPORTED ROI (Item 19):&nbsp; N/AThe Country's Best Yogurt, more popularly known as&nbsp;<a href="https://www.tcby.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">TCBY</a>, is a frozen yogurt franchise. This brand was one of the first frozen yogurt brands to gain popularity and has been in operation since 1981. The company offers a variety of frozen yogurt flavors and toppings, allowing customers to create their own customized frozen yogurt desserts.<h3>How Many TCBY Locations Are There?</h3>In 1981, the first TCBY opened in Little Rock, Arkansas. TCBY began franchising the following year. By 1984, there were over 100 stores. Today, there are over 350 locations nationwide.In 2021, TCBY&nbsp;<a href="https://modernrestaurantmanagement.com/mrm-franchise-feed-tcby-at-40-and-mr-potato-spread-to-franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">celebrated its 40th anniversary</a> with continued expansion. The company revealed it had 12 new U.S. locations opened over the past year with six more on the way. The franchise also opened new store formats such as a new drive-thru in St. Augustine, Florida, as well as a new self-serve store in Bayonne, New Jersey, which focused on catering with a late-night, walk-up window.&nbsp;<h3>What Is the TCBY Business Model?</h3>TCBY offers an extensive product line, with most yogurt flavors low in fat, nonfat or no sugar added. The franchise also launched its frozen yogurt classification "Super FroYo" in 2011, which it claims is still the most nutritious frozen yogurt product available in the market.&nbsp;There are five different types of TCBY&nbsp;<a href="https://www.tcby.com/franchise/store-designs/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944#counter-service" target="_blank" rel="nofollow">models</a> franchisees can open:&nbsp;<ul><li>Counter Service:&nbsp;For the original concept, guests are served at the counter. The frozen yogurt treat menu includes hand-scooped treats, sundaes, shakes and other nostalgic “soda shop” options.&nbsp;</li><li>Self-Serve:&nbsp;This interactive experience involves guests serving themselves from a wide selection of flavors and toppings. This also includes the full frozen yogurt treat menu.</li><li>Non-Traditional: This flexible size and design can be designed in a smaller size to meet the needs of airports, travel plazas, convenience stores, hospitals and universities.</li><li>Kiosks: This smaller concept is designed to fit in any space, commonly in traditional malls and outdoor shopping complexes.&nbsp;</li></ul>There is also a drive-thru option that is an available add-on for counter service and self-serve models.<h3>How Much Can TCBY Franchise Owners Make?</h3>Earnings for TCBY franchise owners are not publicly available.&nbsp;<h3>How Much Does It Cost To Open a TCBY?</h3>The cost to open a TCBY varies by format:&nbsp;<ul><li>Counter Service: $319,840 – $635,812</li><li>Self-Serve: $319,840 – $635,812</li><li>Kiosks: $173,950 – $259,687</li><li>Non-Traditional: $15,000 – $175,000</li></ul><h3>What Is the Franchise Fee for TCBY?</h3>The franchise fee to open a counter service, self-serve or kiosk TCBY is $35K. For non-traditional units, the franchise fee ranges from $5K to $15K, depending on venue.&nbsp;<h3>Who Is the Leadership of TCBY?</h3><ul><li><a href="https://www.linkedin.com/in/richard-hankins-cfe-70950710/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">Rich Hankins</a> —&nbsp; Senior Director of Franchise Development</li><li><a href="https://www.linkedin.com/in/nelson-tejada-b310a634/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">Nelson Tejada</a> — CEO</li><li><a href="https://www.linkedin.com/in/paulcorreale/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">Paul Correale</a> —&nbsp; Director of Franchise Development</li><li><a href="https://www.linkedin.com/in/corie-king/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">Corie King</a> — Director, Franchise Marketing</li><li><a href="https://www.linkedin.com/in/brian-mooney-72038334/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">Brian Mooney</a> — Franchise Development Manager</li><li><a href="https://www.linkedin.com/in/joe-lewis-4a058395/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">Joe Lewis</a> —&nbsp; President and Chief Operating Officer&nbsp;</li><li><a href="https://www.linkedin.com/in/kim-browning-2617031a3/?trk=people-guest_people_search-card&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">Kim Browning</a> — Franchise Operations/Training Manager</li><li><a href="https://www.linkedin.com/in/heather-piaseck-8864a3135/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">Heather Piaseck</a> —&nbsp; Supply Chain Specialist</li></ul><h3>What Helpful Articles Can I Read to Learn More About TCBY?</h3><ul><li><a href="https://www.ifpg.org/top-franchises/tcby-and-mrs-fields?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">TCBY and Mrs. Fields Franchise Cost and Requirements</a></li><li><a href="https://www.qsrmagazine.com/franchising/how-one-millennial-built-franchising-empire-tcby?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">How One Millennial Built a Franchising Empire with TCBY</a></li><li><a href="https://www.franchisewire.com/tcby-celebrates-40th-anniversary-continued-growth-and-expansion-across-us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tcbys-franchise-costs-fees-profit-and-data-2723944" target="_blank" rel="nofollow">TCBY Celebrates 40th Anniversary With Continued Growth and Expansion Across the US</a></li></ul> Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

Franchise Deep Dive: TCBY’s Franchise Costs, Fees, Profit and Data

1851 Franchise

This franchise was one of the first to popularize frozen yogurt with the opening of its first store in the 1980s. Now, it has over 350 stores nationwide. 

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