Franchise Deep Dive: U.S. Lawns Franchise Costs, Fees, Profit and Data

LAST UPDATED: January 10, 2023

FRANCHISE WEBSITE: https://uslawnsfranchise.com/ 

NUMBER OF LOCATIONS: 250+

REPORTED COST TO GET IN: $57,500 to $123,300

REPORTED ROI (Item 19): $132,960 to $292,705

U.S. Lawns, the commercial lawn care franchise, began in 1986 in Orlando, Florida and quickly began franchising only a year later. The brand now has over 250 locations nationwide and continues to grow. 

According to the U.S. Lawns website, the brand finds its success through constant training provided to franchisees across the country. It is now ranked as one of the leading lawn and landscape brands in the country.

How Many U.S. Lawns Locations Are There?

According to the brand’s website, there are over 250 locations in the country. Because of the brand’s continued growth, almost all 50 states have franchises.

What Is the Business Model?

U.S. Lawns offers commercial lawn care services under a franchise business model. Franchisees have access to technology, marketing programs, comprehensive training and personal business advisors, according to Franchise Direct.

Franchisees can sign on for a protected territory with the brand. The size of the territory will be based on the opportunities within the territory to provide landscape maintenance services. U.S. Lawns sets a  minimum territory radius of 10 miles from the center point. The length of the initial franchise agreement is 10 years, with two renewal terms of 10 years each available if certain requirements are met.

How Much Can U.S. Lawns Franchise Owners Make?

The financial representations in U.S. Lawns’ 2022 Franchise Disclosure Document are categorized by the number of full calendar years the locations were opened. Each statistic accounts for sales of the 208 franchised territories open the full 2019- 2020 accounting period. 

• Franchises Open for 5+ Calendar Years
  • An average gross profit of $292,705 was reported.
  • A median gross profit of $223,789 was reported.
• Franchises Open for 3 to 4 Calendar Years
  • An average gross profit of $216,582 was reported.
  • A median gross profit of $178,892 was reported.
• Franchises Open for 1 to 2 Calendar Years
  • An average gross profit of $132,960 was reported.
  • A median gross profit of $84,616 was reported.

How Much Does It Cost To Open a U.S. Lawns?

The U.S. Lawns’ website outlines the total investment range for franchisees in various situations. The initial investment to open a franchise ranges from $57,500 to $123,300. The brand’s website breaks this down to include:

• Franchise Fee: $24,000 – $34,000
• Initial Marketing: $6,000
• Training Expenses: $0 – $4,000
• Real Estate: $0 – $6,000
• Service Vehicle: $0 – $5,600
• Equipment: $0 – $5,000
• Tools / Supplies and Office Equipment: $0 – $5,000
• Operating Expenses: $8,800 – $48,700
   

What Is the Franchise Fee for U.S. Lawns?

The franchise fee varies depending on if you're opening a new business from the ground up or are converting your existing landscaping business. There are also different costs based on unique situations.

• Owners/Operators starting a franchise from the ground up have a franchise fee of $34,000.
• Veterans starting a franchise from the ground up have a franchise fee of $29,000.
• Franchisees converting their already existing lawn care business to a U.S. Lawns franchise have a franchise fee range from $24,000 to $90,000.
• Investors in U.S. Lawns have a franchise fee of $34,000.

According to U.S. Lawns’ 2022 FDD, there are also monthly royalty fees based on a sliding scale.

• If a franchisee’s gross billings in a calendar month are $62,500 or less, they pay 6% of gross billings.
• If a franchisee’s gross billings in a calendar month are between $62,500 and $125,000, they pay 6% of gross billings up to $62,500, plus 5% of the gross billing between. $62,500.01 and $125,000.
• If a franchisee’s gross billings in a calendar month are over $125,000, they pay 6% of gross billings up to and including $62,500, plus 5% of the gross billings between $62,500.01 and $125,000, plus 4% of the gross billings in excess of $125,000.

Who Is the Leadership of U.S. Lawns?

• Ken Hutcheson – President
• Dave Wells – Vice President
• Annie Long – Franchise Recruiting Manager
• Pam Dolan – Business Management Director

What Helpful Articles Can I Read To Learn More?

• U.S. Lawns’ FDD
• U.S. Lawns Franchise Costs & Fees
• Lawn & Landscapes Top 100 Largest Companies
• The Spruce: Best Landscaping Companies

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