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After winning one of 1851's Franchise Development Website Awards in 2017, Beth Caron of Great Clips explains how the brand's franchise development site is going to be changing going forward.
1851: How satisfied are you with your franchise development website?
Beth Caron, Director of Franchise Development for Great Clips: About 6/10
1851: What would you change on your franchise development website?
Caron: The content is great- but it’s outdated from a branding POV and functionality POV. Severely lacking in mobile functionality.
1851: Is your site performing better or the same as last year and why?
Caron: About the same.
1851: How is your budget shifting to include digital?
Caron: The budget needs to include funds to better address mobile, search, landing pages, tracking functionality etc. The website is a living & breathing “thing” now and not just a static page that is “done” every couple of years.
1851: Do you expect to change your website in the next year and why?
Caron: Yes, we have been in process of a complete revamp for a while now. When you are part of a large company with a high profile brand, it can take a while to move things forward, but I anticipate that before the end of 2018, you’ll see great things from the new greatclipsfranchise.com website.
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About the Author
Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
