1851

<a href="https://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-development-website-guide-wild-birds-unlimited-2706801" target="_blank" rel="nofollow" target="_blank">Wild Birds Unlimited</a> is well known for spreading the hobby of bird feeding across the U.S. and Canada. Their franchisees are often customers first, franchisees second. That is why it&rsquo;s important that their franchise development website mirrors the warmth and informative nature of the in-store experience. 1851 Franchise spoke with Paul Pickett, Chief Development Officer at Wild Birds Unlimited, and he shared his tips for brands who are looking to elevate their online presence.

1851: What makes your franchise development site great?

PP: It was designed to engage our target prospects- individuals who both love the hobby of backyard bird feeding and who want to build a strong, sustainable business enterprise. It has lots of content and clearly drives candidates to want to engage with us once they have enough information to feel comfortable doing so.

1851: What do you want franchise prospects to know about your brand when researching it?

PP: We want the Wild Birds Unlimited culture to come through loud and clear. Our focus on delivering an exceptional franchise ownership experience is paramount. We also want them to understand the size of the bird feeding market and to hear from our existing franchisees about their experience with both the franchise system and the customer base.

1851: How should franchise sales professionals and executives evaluate their development site?

PP: Conversion rates are one of the most important ways that we evaluate our development site, but equally important is how our candidates feel about the brand after they review the site. We want them to understand who we are, where we are going, some of the key KPIs that our franchisees experience and our full franchise development process. We ask all of our candidates about their experience on the site and make appropriate adjustments all the time.

1851: What are the most important KPIs around a development site?

PP: Lead/visits, time on pages and bounce rates.

1851: What should brands budget for a franchise development site?

PP: That really depends on the brand. We spent less than $25,000&nbsp;on the development of our site and less than $10,000&nbsp;per year on improvements, but we don&rsquo;t have a competitive &ldquo;space&rdquo;. Other brands may have to spend much more if they have lots of competing brands.

Franchise Development Website Guide: Wild Birds Unlimited

1851 Franchise

Chief Development Officer Paul Pickett says brand message and robust content are key to developing a quality website.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

franchise-development-website-guide-wild-birds-unlimited

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Lumin Lash Franchise Deep Dive - Costs, Fees, Profit and Data - 1851 Franchise

Lumin Lash Franchise Costs, Fees, Profit and Data for 2025

lumin-lash-franchise-deep-dive

HTeaO Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-hteaos-franchise-costs-fees-profit-and-data

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Franchise Development Website Guide: Wild Birds Unlimited

MORE STORIES LIKE THIS