1851

1851: Who is buying franchises right now and what type of activity are you seeing?

Paul Martell, Franchise Development Director at <a href="https://franchise.puroclean.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-forecast-paul-martell-of-puroclean-2710432" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">PuroClean</a>: Right now, <a href="https://1851franchise.com/ups-will-waive-29-950-franchising-fee-for-first-10-veterans-to-apply-2710035" style="text-decoration-line:none" target="_blank">veterans</a>. I&rsquo;m talking to a guy right now getting out of the service this summer. We&rsquo;re also seeing current independent business owners buy, but white-collar professionals are the biggest chunk. Current multi-unit franchise owners&nbsp; are also interested in our business.

1851: What&#39;s the number one thing franchisees are looking for in the conversations that you&#39;re having with prospects?&nbsp;

Martell: If you look at a pie chart of all the different backgrounds that our franchisees come from, the largest segment would be people from corporate America. I hear it all the time: they&rsquo;re the kind of individuals who have made an impact during their careers for the corporation and are sick and tired of making money for somebody else.&nbsp;

It&rsquo;s not only the financial rewards that come from being in business for themselves; it&rsquo;s also the freedom. No one is making a value judgment about their worth to an organization, and there&rsquo;s no office politics. Those things are gone when you own your own business.

1851: Do you have an ideal franchisee in your system, and what are their qualities?&nbsp;

Martell: The ideal franchisee for PuroClean is someone who wants to be a community hero and use their entrepreneurial skills to become successful. As we are an emergency service, our franchisees are called into action when there&rsquo;s been some sort of a catastrophe&mdash;water damage, fire, mold, things of that nature. We have to set the tone and treat those individuals with respect. We tell them what we&rsquo;re going to do, and do it, and do it efficiently and with the least amount of disruption.&nbsp;

1851: What&#39;s the biggest challenge facing franchise development right now and how are you overcoming it?&nbsp;

Martell: The biggest challenge right now is, believe it or not, the economy. The situation right now is that if you want to get a job or change jobs, you can&rsquo;t. There&rsquo;s still no guarantee that a job will last longer than three to four years. Especially in 2018, I would take individuals through our discovery process, then at the end, they would say I just took a job. We&rsquo;re not seeing that as much this year.

1851: What&#39;s one thing prospective franchisees should know about your brand, and franchising in general, before buying?&nbsp;

Martell: What&rsquo;s the key to success? Follow the system. The franchisor, in our case and in a lot of cases, has spent many years and hundreds of thousands of dollars in developing a system. If you follow it, there&rsquo;s no reason why you wouldn&rsquo;t be successful.

1851: Why should franchisees invest in your industry and in your brand specifically, and why should they invest now?

Martell: The mitigation industry is a need, not a want. I need to get rid of that standing water in my kitchen. It doesn&rsquo;t matter what else is going on in the world, it needs to go away now, so there&rsquo;s always a demand for this service.&nbsp;

If someone is looking to get into this industry, PuroClean is the best bet for a number of reasons. We have many accolades: we&rsquo;ve moved up 179 positions in Entrepreneur&rsquo;s Franchise 500 listing and will probably be in the top 100 next year; Military Times calls us the Best Bet for Vets, as we give a 25% discount for franchisees who are veterans; and Franchise Business Review lists us in the top 50 in franchisee satisfaction rankings.

<div>&nbsp;</div>

Paul Martell | Franchise Forecast | 1851 Franchise

1851 Franchise

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