1851

<p><a href="https://www.linkedin.com/in/adamgoldmanfranchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frandev-players-adam-goldman-ceo-of-franchisecoachnet-2715098" target="_blank" rel="nofollow"><u>Adam Goldman</u></a> never fit in with the corporate world.&nbsp;</p><p>Like many corporate high achievers, Goldman went to business school, but he was already an accomplished entrepreneur at that point. After the market crash in 2008, Goldman invested his time and money into a few savvy real estate projects that carried him for a few years.</p><p>But when the time came to pick a full-time occupation for himself, he landed in franchising as an owner of a <a href="https://www.vanguardcleaning.com/franchise-opportunities/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frandev-players-adam-goldman-ceo-of-franchisecoachnet-2715098" target="_blank" rel="nofollow"><u>Vanguard Cleaning</u></a> location. Fast forward to the present, and Goldman has more than a decade of experience in franchising, but he sold his successful Vanguard franchise long ago.</p><p>Instead, he ventured into the world of franchise coaching with his own firm, <a href="https://www.franchisecoach.net/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frandev-players-adam-goldman-ceo-of-franchisecoachnet-2715098" target="_blank" rel="nofollow"><u>FranchiseCoach.net</u></a>, where he leads other young entrepreneurs to success through his curated portfolio of brands.&nbsp;</p><p>1851 caught up with Goldman to learn about his story and where franchise development falls on the list of priorities for any up-and-coming brand.&nbsp;</p><h4>1851 Franchise: Tell us about your company.</h4><p>Adam Goldman: The biggest thing that I have going for me at FranchiseCoach is that it’s all about the process. What I mean by that is, people have two choices. One option is they can go through the Franchise 500 and Entrepreneur magazine or go to a show — a virtual show these days — and come up with the right option.&nbsp;</p><p>And the second option is they work with me and I’ll narrow down their options to the three best fits. I have 161 brands in 75 categories, and they are all prescreened for quality.&nbsp;</p><p>What I do first is have an initial conversation with prospective franchisees followed by a more in-depth conversation where I get to know them better. The better I know them, the better matches I can make for them. Based on that longer conversation, I create a model that’s a two-to-three page document. I’m not writing about the actual brand, but characteristics of brands. Is it semi-absentee? How many employees? Investment model? And then I connect them with the brands I think match them best.&nbsp;</p><h4>1851: How did you get into franchising?</h4><p>Goldman: I’m someone that never really fit into Corporate America, for whatever reason. I did go to business school, but I already had a business up and running at that point. I invested in houses after the crash in 2008, but I was starting to run low on inventory.</p><p>I’m pretty good at following a system, but bad at creating a system from scratch. So I talked to a consultant and they hooked me up with Vanguard Cleaning in Houston, Texas. I did that for eight years. Went to full time consulting after I sold the business to a strategic buyer.&nbsp;</p><h4>1851: Are there any keys to consistent franchise growth?</h4><p>Goldman: I would say that the big thing is really validation. I know that sounds quite simple, but it’s a little complicated. You can have the best sales development in the world, but if you’re growing too quickly, you’re not gonna have any validation.&nbsp;</p><p>To get validation, you have to constantly work at it by keeping existing franchisees happy. Do this by not overselling territory, not getting ahead of your skis. I had one person with 15 support people in the back office before they sold the first franchise. They didn’t have validation up front but they manufactured it.&nbsp;</p><h4>1851: What are the biggest hurdles to successful franchise growth right now?</h4><p>Goldman: I think that the challenge going forward is that in certain states there are certain regulatory challenges. We’re worried about what’s going to happen with labor laws —&nbsp; whether employees of franchisees are considered employees or contractors.&nbsp;</p><h4>1851: How did the COVID-19 crisis affect franchise growth opportunities?</h4><p>Goldman: I think in many ways COVID-19 has been good for the industry. There’s a lot more demand for franchises right now. I look at my deal volume in the second half of 2020 vs. 2019, and I had a lot more consultations. People are not trusting corporate America now, and franchisors did a great job of adapting. They created virtual discovery days within weeks.&nbsp;</p><h4>1851: Are there any common mistakes you see franchisors making when trying to grow?</h4><p>Goldman: Again, one of the biggest challenges to growth is the best franchisors are support and operations first, and development second. I’ve seen plenty of franchisors that are development first and support second. I don’t think that’s a viable long-term strategy to build a brand.&nbsp;</p><h4>1851: What are your biggest goals or plans for 2021?</h4><p>Goldman: My own personal belief is I’m going to have a lot more deals this year than in 2020. People are more interested in franchises, but they’re interested in specific franchises now. They’re interested in essential services. Once COVID comes in the rear view, health and wellness are going to be doing really well. There’s a bottled up demand for that. I think we're on the cusp of a boom, and 2021 will be a record year for franchising and franchise coaching.</p>

FranDev Players: Adam Goldman, CEO of FranchiseCoach.net

1851 Franchise

Adam Goldman went from successful franchisee to franchise coach. 1851 caught up with the industry vet to talk about the keys to consistent franchise growth.

frandev-players-adam-goldman-ceo-of-franchisecoachnet

Griswold

Home for the Holidays: How Griswold Helps Families Stay Connected and Cared For During the Most Important Time of Year

home-care-holidays-griswold-support

United Water Restoration Group

image of water restoration group Air Force veteran Nathan Sherman

Is United Water Restoration Group the Right Franchise Opportunity for First-Time Business Owners?

united-water-restoration-group-first-time-business-owners

Paris Baguette

image of Paris baguette franchise owner success

The Recipe for Success: A Step-By-Step Guide to Opening a Paris Baguette Franchise

paris-baguette-franchise-process

Onigilly Japanese Kitchen

Image of Onigilly restaurant franchise Reports Record 2025 Growth in Fast Casual

Onigilly Japanese Kitchen Closes 2025 With Record Sales Growth and Expanding Franchise Pipeline

onigilly-franchise-2025-growth-fast-casual

Pool Scouts

Pool Scouts Franchise - 2025 Annual Convention - Dallas TX - 1851 Franchise

Pool Scouts' 2025 Conference Sets the Stage for the Brand's Next Phase of Growth

pool-scouts-2025-conference-recap

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Meet the Supplier - The Franchising Company - 1851 Franchise

The Franchising Company: Helping Aspiring Business Owners Take the Guesswork out of Franchising

the-franchising-company-franchise-consulting-firm

FranLift: Franchise Development Services Built to Scale

franlift-franchise-development-services-built-to-scale

The Ultimate Guide To Franchising Your Business: How To Build a Scalable, Sustainable Franchise Brand

the-ultimate-guide-to-franchising-your-business-how-to-build-a-scalable-sustainable-franchise-brand

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

do-you-qualify-a-look-at-the-chick-fil-a-franchise-requirements

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

The Top 15 Pet Wellness and Vet Care Franchises for 2025

top-pet-wellness-franchise-opportunities

Ellianos Coffee Franchise Costs, Fees, Profit and Data for 2025

ellianos-coffee-franchise-costs-fees-profit-and-data

FranDev Players: Adam Goldman, CEO of FranchiseCoach.net

MORE STORIES LIKE THIS