1851

<p><a href="https://www.linkedin.com/in/adamgoldmanfranchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frandev-players-adam-goldman-ceo-of-franchisecoachnet-2715098" target="_blank" rel="nofollow"><u>Adam Goldman</u></a> never fit in with the corporate world.&nbsp;</p><p>Like many corporate high achievers, Goldman went to business school, but he was already an accomplished entrepreneur at that point. After the market crash in 2008, Goldman invested his time and money into a few savvy real estate projects that carried him for a few years.</p><p>But when the time came to pick a full-time occupation for himself, he landed in franchising as an owner of a <a href="https://www.vanguardcleaning.com/franchise-opportunities/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frandev-players-adam-goldman-ceo-of-franchisecoachnet-2715098" target="_blank" rel="nofollow"><u>Vanguard Cleaning</u></a> location. Fast forward to the present, and Goldman has more than a decade of experience in franchising, but he sold his successful Vanguard franchise long ago.</p><p>Instead, he ventured into the world of franchise coaching with his own firm, <a href="https://www.franchisecoach.net/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frandev-players-adam-goldman-ceo-of-franchisecoachnet-2715098" target="_blank" rel="nofollow"><u>FranchiseCoach.net</u></a>, where he leads other young entrepreneurs to success through his curated portfolio of brands.&nbsp;</p><p>1851 caught up with Goldman to learn about his story and where franchise development falls on the list of priorities for any up-and-coming brand.&nbsp;</p><h4>1851 Franchise: Tell us about your company.</h4><p>Adam Goldman: The biggest thing that I have going for me at FranchiseCoach is that it’s all about the process. What I mean by that is, people have two choices. One option is they can go through the Franchise 500 and Entrepreneur magazine or go to a show — a virtual show these days — and come up with the right option.&nbsp;</p><p>And the second option is they work with me and I’ll narrow down their options to the three best fits. I have 161 brands in 75 categories, and they are all prescreened for quality.&nbsp;</p><p>What I do first is have an initial conversation with prospective franchisees followed by a more in-depth conversation where I get to know them better. The better I know them, the better matches I can make for them. Based on that longer conversation, I create a model that’s a two-to-three page document. I’m not writing about the actual brand, but characteristics of brands. Is it semi-absentee? How many employees? Investment model? And then I connect them with the brands I think match them best.&nbsp;</p><h4>1851: How did you get into franchising?</h4><p>Goldman: I’m someone that never really fit into Corporate America, for whatever reason. I did go to business school, but I already had a business up and running at that point. I invested in houses after the crash in 2008, but I was starting to run low on inventory.</p><p>I’m pretty good at following a system, but bad at creating a system from scratch. So I talked to a consultant and they hooked me up with Vanguard Cleaning in Houston, Texas. I did that for eight years. Went to full time consulting after I sold the business to a strategic buyer.&nbsp;</p><h4>1851: Are there any keys to consistent franchise growth?</h4><p>Goldman: I would say that the big thing is really validation. I know that sounds quite simple, but it’s a little complicated. You can have the best sales development in the world, but if you’re growing too quickly, you’re not gonna have any validation.&nbsp;</p><p>To get validation, you have to constantly work at it by keeping existing franchisees happy. Do this by not overselling territory, not getting ahead of your skis. I had one person with 15 support people in the back office before they sold the first franchise. They didn’t have validation up front but they manufactured it.&nbsp;</p><h4>1851: What are the biggest hurdles to successful franchise growth right now?</h4><p>Goldman: I think that the challenge going forward is that in certain states there are certain regulatory challenges. We’re worried about what’s going to happen with labor laws —&nbsp; whether employees of franchisees are considered employees or contractors.&nbsp;</p><h4>1851: How did the COVID-19 crisis affect franchise growth opportunities?</h4><p>Goldman: I think in many ways COVID-19 has been good for the industry. There’s a lot more demand for franchises right now. I look at my deal volume in the second half of 2020 vs. 2019, and I had a lot more consultations. People are not trusting corporate America now, and franchisors did a great job of adapting. They created virtual discovery days within weeks.&nbsp;</p><h4>1851: Are there any common mistakes you see franchisors making when trying to grow?</h4><p>Goldman: Again, one of the biggest challenges to growth is the best franchisors are support and operations first, and development second. I’ve seen plenty of franchisors that are development first and support second. I don’t think that’s a viable long-term strategy to build a brand.&nbsp;</p><h4>1851: What are your biggest goals or plans for 2021?</h4><p>Goldman: My own personal belief is I’m going to have a lot more deals this year than in 2020. People are more interested in franchises, but they’re interested in specific franchises now. They’re interested in essential services. Once COVID comes in the rear view, health and wellness are going to be doing really well. There’s a bottled up demand for that. I think we're on the cusp of a boom, and 2021 will be a record year for franchising and franchise coaching.</p>

FranDev Players: Adam Goldman, CEO of FranchiseCoach.net

1851 Franchise

Adam Goldman went from successful franchisee to franchise coach. 1851 caught up with the industry vet to talk about the keys to consistent franchise growth.

frandev-players-adam-goldman-ceo-of-franchisecoachnet

Home Halo

Home Halo’s 160-Step Launch Process: Setting Franchisees Up for Success

home-halo-franchise-launch-process

VA Reimbursement: A Unique Opportunity for Home Halo Franchisees

va-reimbursement-a-unique-opportunity-for-home-halo-franchisees

Home Halo’s "Frank" Method: Coaching Franchisees to Greatness

home-halos-frank-method-coaching-franchisees-to-greatness

home-halo-dan-deak-personal-journey-headshot

Dan Deak's Personal Journey: From Caring Son to Home Halo CEO

dan-deaks-personal-journey-from-caring-son-to-home-halo-ceo

10 Reasons Why You Should Invest in a Home Halo Franchise

10-reasons-why-you-should-invest-in-a-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

The Ultimate Guide To Selling Franchises: How to Leverage Franchise Expos

how-franchisors-can-leverage-franchise-expos-to-drive-success

How Franchise Brands Can Prepare for the Rise of AI-Driven Advertising

how-franchise-brands-can-prepare-for-the-rise-of-ai-driven-advertising

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition — Point of Differentiation

how-to-position-your-value-proposition-with-a-point-of-differentiation

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

What You Need To Know About Low-Cost Franchise Opportunities

what-you-need-to-know-about-low-cost-franchise-opportunities

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

sean-phelan-caring-transitions-franchise-austin

FranDev Players: Adam Goldman, CEO of FranchiseCoach.net

MORE STORIES LIKE THIS