1851

<h2>The Next McDonald's (Big Idea)</h2><p>We’ve all played the game of Monopoly, and the lessons come fast.</p><p>You can’t win by just passing go and collecting $200.</p><p>To win, you must acquire properties and invest in revenue-generating assets.</p><p>Like Monopoly, your franchisee candidates are looking to go beyond the weekly paycheck and invest in a revenue-generating asset.</p><p>So, is your franchise brand Park Place, Pennsylvania Avenue or Baltic Avenue?</p><p>Connecting with franchisee candidates requires a deeper understanding of the franchisee journey, what they are looking for, and how your franchise can help them win the game.</p><p>Consider:</p><figure class="image"><img src="https://1851-prod.s3.amazonaws.com/story/editor/1611951235_monoploy.png"></figure><h4>Pass Go, Collect $200</h4><p>The $200 helps, but it’s never enough to win the game.</p><h4>Buy Property</h4><p>You need properties to win. They form the foundation.</p><h4>Invest and Build</h4><p>Once you have a property, winning requires investment. You buy homes and hotels.</p><h4>Invest Wisely</h4><p>Sure, we all want to own Park Place, but you just may go bankrupt trying to acquire and build on it.</p><figure class="image"><img src="https://1851-prod.s3.amazonaws.com/story/editor/1611951266_Monopoly 2.png"></figure><h4>Recurring Salary</h4><p>A recurring salary is great, but it’s not enough.</p><h4>Buy a Franchise</h4><p>Your brand must represent a wealth-building asset.</p><h4>Invest and Grow</h4><p>Your brand must afford additional opportunities for ever-increasing growth and profitability.</p><h4>Right Fit</h4><p>Aligned expectations are critical. If you franchisees don’t understand the investment or have the right capital, the relationship will go bust.</p><p>If your brand were a Monopoly property, what would be the revenue-generating stats on the back of your card?</p><p>Understanding a winning Monopoly strategy can help you unlock the franchisee journey. It’s all basic — a board game, really — but ignore these basics in your communications and digital story.</p><p>Tell your franchisees how they can win and how your team has their back!</p><h2>News You Can (Actually) Use</h2><h4><a href="https://1851franchise.com/how-chick-fil-a-dominates-brand-intimacy---and-what-brands-can-learn-from-it-2714747?inf_contact_key=8afe2d348042d570f01d01b70c4d0d46680f8914173f9191b1c0223e68310bb1#franbuzz"><u>How Chick-fil-A Dominates 'Brand Intimacy' — And What Brands Can Learn From It</u></a></h4><p>A recent study by MBLM measures the emotional bonds customers have had with quick-service restaurant brands during the pandemic, including Chick-fil-A, McDonald’s and Starbucks.</p><h4><a href="https://www.bloomberg.com/news/articles/2020-01-22/pentagon-racks-up-35-trillion-in-accounting-changes-in-one-year?inf_contact_key=33a327853b2e0f933066a7be3bd6e91f680f8914173f9191b1c0223e68310bb1&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-how-monopoly-can-help-make-sense-of-the-franchisee-journey-2714868" target="_blank" rel="nofollow"><u>Pentagon Loses Track of $35 Trillion — Yes, $35 Trillion</u></a></h4><p>They are not sure if the money was double-counted between accounts or lost. Imagine if your business lost track of $1 million. Now multiply that by 35 million.</p><h2>Franchisees Kicking Ass: The Franchisee Is King</h2><h4><a href="https://1851franchise.com/the-great-franchisee-david-giesen-slim-chickens-streetsboro-ohio-2714593?inf_contact_key=a8ee0fe67fc06b018d510bc636e83ca7680f8914173f9191b1c0223e68310bb1#franchisee"><u>The Great Franchisee: David Giesen, Slim Chickens, Streetsboro, Ohio</u></a></h4><p>David Giesen was living in Ohio with his wife and working as a medical sales representative when he was approached by his father-in-law to consider opening a franchise as a way to make more income. Giesen’s father-in-law owned a piece of land that was garnering a lot of interest from restaurant chains.</p><p>Giesen eventually left his career in medical sales as he began growing with the Arby’s franchise in Ohio. Fast forward 30 years and Giesen is opening his first <a href="https://slimchickensfranchise.com/?inf_contact_key=af6477e99cb193727bdc007f9235c2b8680f8914173f9191b1c0223e68310bb1&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-how-monopoly-can-help-make-sense-of-the-franchisee-journey-2714868" target="_blank" rel="nofollow"><u>Slim Chickens</u></a>, a fast-casual franchise specializing in chicken tenders and wings, in Streetsboro, Ohio with his son and son-in-law. Looking ahead, Giesen plans to make this location the largest Slim Chickens in the Midwest and hopes to continue opening more locations with the brand.</p><h2>Yo Broker, Sell My Franchise</h2><p>Wow, crazy to look back at older content. <a href="https://www.linkedin.com/in/bob-mcquillan-53390510/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-how-monopoly-can-help-make-sense-of-the-franchisee-journey-2714868" target="_blank" rel="nofollow"><u>Bob McQuillan</u></a>, former VP of Franchise Development of <a href="https://1851franchise.com/handandstone"><u>Hand &amp; Stone</u></a>; and <a href="https://www.linkedin.com/in/randall-henderson-2884b88/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-how-monopoly-can-help-make-sense-of-the-franchisee-journey-2714868" target="_blank" rel="nofollow"><u>Randall Henderson</u></a>, VP of Commercial and Residential for <a href="https://1851franchise.com/propertymanagementinc"><u>Property Management Inc.</u></a>, discuss how they tackled the challenges of COVID-19.</p><p>What story is your brand giving to the broker community how you navigated COVID. Better have a good story — support is king.</p><figure class="media"><oembed url="https://youtu.be/VE_y54qi6N0"></oembed></figure><h2>The Bottom Thoughts</h2><p>In life, most people play the game of Monopoly wrong. Imagine, if you will, playing the game of Monopoly and only doing one thing: lollygagging around the board and only collecting $200 when you pass Go.</p><p>No doubt, you would lose the game. Why? Your cohorts would focus on collecting properties, buying homes and turning those little green guys into beautiful red hotels.</p><p>You would be stuck with your hands in your pockets because, well, you just had a little cash that got handed off to others when you landed on their properties.</p><p>Now, there is a chance that, for some of you, this is how you approach your life today. You collect paychecks and hand it right back over to the people who make the big bones. This could be franchisees before they become franchisees; this could be founders before they found.</p><p>The beauty of franchising is that eventually, a future buyer wants more. They want more for their family and more for themselves. So, they quit a job, invest their life’s savings and buy a franchise.</p><p>They become the Monopoly dude.</p><p>Paint this picture for your prospects. Either send them the Parker Bro’s game or simply tell them the story that it is time to get off their butts and desire more than passing Go and collecting $200. And, while you’re at it, take a good look in the mirror, too, and make sure that’s not you as well.</p><p><i>Correction: In last week's edition, we mentioned Lemonade as a Killer Brand, implying that is a franchise. Please note that Lemonade has not begun offering franchises. That was an error on our part. (But it’s still a Killer Brand!)</i></p>

Understanding Franchisee Journey Through Monopoly | 1851 Franchise

1851 Franchise

Killer brands, killer franchisees, news you can use and more.

FranX | How Monopoly Can Help Make Sense of the Franchisee Journey

franx-how-monopoly-can-help-make-sense-of-the-franchisee-journey

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

FranX | How Monopoly Can Help Make Sense of the Franchisee Journey

MORE STORIES LIKE THIS