FranX | War of the Franchise Brokers

The Next McDonald's (Big Idea)

NFT’s and Franchising

An NFT of a cat with a Pop Tart body flying through space sold for $561,000.

Is this digital token of an animated video worth it?

Well, the market says it is, and before we dive into discussions about tulip manias and dot-com bubbles, it's time to realize that NFT’s and blockchain technology represent massive transformative technology.

Everything from your merchant payment systems to advertising campaigns, customer membership programs, and the money you accept is transforming.

Tesla has started accepting bitcoin, NBA Top Shots has exceeded over $400M in NFT sales, and even shoe retailers like Thursday Boot Company are using NFT’s to promote their brand.

Is it a fad? Well, maybe flying Pop Tart cats are, but not NFT’s, blockchain and the transformation that they will bring to the franchise industry.

News You Can (Actually) Use

Chipotle's $100,000 Bitcoin Giveaway Points to Crypto Trend in Restaurants

Deliveroo IPO Ends in Nose Dive

Killer Brands

We’ve featured this brand before. HHO Carbon Clean Systems is a true startup, and they have no Item 19. So, why is this a brand you need to know? The answer is low start-up costs, low competition and a product that adds measurable value to their customers.

Sure, competition may eventually be coming for HHO, but the brand offers a great opportunity at a low cost. Once your van is wrapped and your carbon cleaning machine installed, you’re off to sell your services to fleet vehicle owners and businesses that save real dollars when their engines are cleaned and their fuel efficiency increased.

Franchisees Kicking Ass: The Franchisee Is King

The Great Franchisee: Eric Bruckner, Wireless Zone, Pennsylvania

Eric Bruckner has worked in the phone service industry since the late ‘90s. After establishing and growing his own brand, Wireless Made Simple, Bruckner is now expanding his reach by converting nine TCC locations into Wireless Zone stores throughout Central Pennsylvania.

Wireless Zone* is the nation’s largest wireless retail franchise, and by partnering with the brand, Bruckner aims to tap into the franchise’s expansive support and resources. We spoke to Bruckner to learn more about his path to franchise ownership with Wireless Zone.

Yo Broker, Sell My Franchise

1851, The Internicola Law Firm, and us, FRANX, are proud to present the Franchise Broker Awards.

Brokers – the true influencers of the franchise industry. They are the ones on the front lines building relationships with tomorrow’s franchise owners. Thus, 1851, Internicola Law Firm, and FRANX are looking for the best of the best for the first annual Broker Awards.

Are you an awesome broker who puts the franchisee first? Are you a franchisor who loves working with a particular franchise broker? Are you the leader of a broker group and want to submit some all-stars? Get your names in by April 19 to qualify.

Click here to tell us who should be entered and why.

The deadline to enter is April 19.

The Bottom Thoughts

The “it” conversation in franchising is all about, “How do I get the brokers to sell more of my franchises.”

Franchisors are banging their heads on walls, desks and FDDs trying to figure out the new secret to getting deals through the broker networks. (Apologies to those who call themselves consultants, coaches, or tour guides — you are still a broker.) Yet many franchisors are missing some of the important basics of deal building:

1. Relationships: Cultivate and build them.
2. Tools/Brand Resources: These folks are not in your brand. They don’t know your secrets. Give them the tools to present your brand amazingly.

• Two-Minute Drill
• Videos on why you/why now
• Brand assets

To win the war of growth, you have to arm your troops with the best franchise weapons. In this case, the truths that elevate your brand.

If you are not getting the deal traction you desire, perhaps it’s time to evaluate your tool kit and give your outside team a refreshed weapon to tell your brand story. Add it to the to-do list.