After spending his entire career climbing the traditional corporate ladder in the oil and gas industries, Brett Mitchell realized that he wanted to break out on his own and launch a business. But it wasn’t until he came across Fresh Coat’s franchising opportunity that he was able to make that dream a reality.
Mitchell first discovered Fresh Coat after researching a wide variety of franchising concepts. But when he learned about the simple and proven business model behind the nation’s leading residential and commercial painting franchise in addition to the climbing demand in the $38 billion industry, he jumped at the chance to bring Fresh Coat to his North Texas community.
“When I was growing up, I was certain of three things: I wanted to get out of my hometown, I wanted to play college football and I wanted to run my own business. Once I got into my mid-thirties, I realized that while I had accomplished the first two things, I still wasn’t sure how to go about making business ownership a reality,” said Mitchell. “Because I knew that I would need support in order to be a successful entrepreneur, I started researching different franchising opportunities. Fresh Coat stood out as the best brand from day one. Not only was it a great fit for me personally, it also gave me the opportunity to hit the ground running right away. Their corporate support team and simple business model have been instrumental in my success.”
To say that Mitchell is thriving alongside the Fresh Coat brand would be an understatement. In addition to being named the brand’s Rookie of the Year, he’s also on pace to nearly double his sales by the end of 2017 over the year before. That’s why Mitchell decided to purchase another territory nearby and expand his reach as an entrepreneur.
“It’s clear that there’s a real need for Fresh Coat’s services in the North Texas area. There’s room to grow as a business owner, and I’m looking forward into tapping into that potential,” said Mitchell. “Fresh Coat has really done their homework and put together a brand with a truly effective model. If you follow their system, work hard and take advantage of all of the resources that they have to offer, there’s no reason why you won’t be successful.”
With more than 120 locations currently operating across the country, Mitchell is far from the only franchisee taking advantage of Fresh Coat’s proven model. From the brand’s corporate support team that offers guidance without dictating the day-to-day operations of a local business to its affordable initial investment that ranges from $53,850 to $81,750, Fresh Coat goes above and beyond to set its local owners up for success.
The brand is also uniquely positioned within the painting industry because it uses employees—who are bonded and insured—over independent contractors. That’s something that consumers are looking for when working with companies, ultimately giving franchisees an edge over the competition when building relationships with clients.
“Every part of our system is designed to encourage our franchisees’ growth as entrepreneurs. When passionate and enthusiastic owners like Bret come into our system, we want to be sure that we’re providing them with everything that they’ll need to win along the way,” said Tara Riley, president of Fresh Coat. “By following the model that we already have in place, our franchisees are able to scale their businesses and become integral parts of their local communities. We’re excited to see this trend continue as we build on our strong momentum throughout 2017.”