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<div id="pastingspan1">I&#8217;ve been at this PR thing a while now. Over the last 15 years, I&#8217;ve seen good ideas come and go. I&#8217;ve seen a lot of people come and go for that matter. Some had passion and punch, while others just did enough to get by. What works for me, may not work for you, but I do know this&#8212;you&#8217;re not getting anywhere in this creative world if you&#8217;re stupid and lazy. Be creative. Think for yourself. Do what you believe is right, and you&#8217;ll set the standard for others to follow.</div><div id="pastingspan1"> </div><div id="pastingspan1">Go for The Big Idea</div><div id="pastingspan1">The Big Idea in communications solidifies&#8230;no, it sears in the virtues of the product you are talking about. To be a master at the craft of communications, your words and images must penetrate the heart of your audience and make an emotional connection with them on a raw level. That&#8217;s the most effective way to get them to act. In the end, a great communications campaign is a benefit of the product itself. As an entrepreneur&#8212;whether in a start-up or as a first-timer in a franchise system&#8212;always go for The Big Idea.</div><div id="pastingspan1"> </div><div id="pastingspan1">Reject Analysis Paralysis</div><div id="pastingspan1">You got the Big Idea. You&#8217;ve thought it through. It all fits. It makes sense. Does it work for media? Yes. Can it be leveraged digitally? Yes. Can it be scaled across the system? Yes. It&#8217;s time to put it to paper and sell it to your audience. Trust your gut instincts. In the creative-decision making process, analysis includes not only the pros, but also the cons. And too much thinking about both leads to analysis paralysis. </div><div id="pastingspan1"> </div><div id="pastingspan1">If You Think Your Audience is Dumb, Then You&#8217;ll do Dumb Work</div><div id="pastingspan1">People are inherently smart. I&#8217;ve suffered through countless seminars, conferences and boardrooms listening to other PR experts give talks, and it&#8217;s shocking how patronizing these agency and corporate biggies can be. The recurring theme is people are dumb. If you think people are dumb, you&#8217;ll spend a lifetime doing dumb work. I think people are intrinsically shrewd about communications. In today&#8217;s world, we&#8217;re born with a microchip pre-planted in our heads that allows us to place a communications campaign in its context rapidly and with exact precision, which allows us to judge it immediately for its authenticity. People get the Big Idea, especially when it&#8217;s presented in a warm and human way. If you don&#8217;t believe that, then you&#8217;ll never do great work. </div><div id="pastingspan1"> </div><div id="pastingspan1">Speak Up, Dammit </div><div id="pastingspan1">If you&#8217;ve got something to say, if it&#8217;s a truly genuine idea, if your gut tells you to get something done, or to criticize what&#8217;s in front of you&#8212;then stand up, speak out and be heard. Work, live and be as outspoken and disruptive as you can. But if you&#8217;re afraid to say what&#8217;s on your mind, then maybe it&#8217;s just not worth saying at all. </div><div id="pastingspan1"> </div><div id="pastingspan1">Don&#8217;t be Cocky, be Cocksure</div><div id="pastingspan1">There is a big difference here. Cocky makes you a big-mouth. Being cocksure makes you confident. And confidence is the name of the game when it comes to communications. On the creative side, you need to be confident your concepts and ideas will resonate and have the power to effect change. Business entrepreneurs and franchisees need to exude confidence all the time. It&#8217;s part of being a leader. If you don&#8217;t have the &#8220;balls&#8221; to deliver on your promises, you&#8217;ll never achieve greatness.</div>

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Pool Scouts

image of SBA winner Rontario Hicks, Alabama Veteran-Owned Small Business of the Year 2026

SBA Awards Pool Scouts Owner as Alabama Veteran-Owned Small Business of the Year

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The Melt

The Melt Launches National Franchising Initiative With Enticing Opportunity for Multi-Unit Operators

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Exiting Franchising: How Strategic Franchising Helps Owners Build and Cash In on Their Legacy

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Why Franchisors Need the Right Financial Partner by the End of Q1

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KKR Nears Deal for Nothing Bundt Cakes at $2 Billion

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Prince St. Pizza Partners With Dave’s Hot Chicken Franchisee for National Growth

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KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal -  1851 Franchise

KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal

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FTC Settlement Puts New Focus on Franchise Disclosure Standards - 1851 Franchise

FTC Settlement Puts New Focus on Franchise Disclosure Standards

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Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units - 1851 Franchise

Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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Is franchising better than starting a business from scratch? For many&nbsp;<a href="https://1851franchise.com/a-beginners-guide-to-franchising-how-the-model-works-2724686">prospective entrepreneurs</a> weighing the idea of ownership, the answer to that question can be both yes and no. Franchising offers a proven system and built-in support. Starting from scratch allows greater flexibility and control. And a proper understanding of the trade-offs can help potential owners decide which path is most aligned with their business goals.According to&nbsp;<a href="https://drymedicfranchise.com/">DRYmedic Restoration</a> franchisee&nbsp;<a href="https://www.linkedin.com/in/keith-carlson-29b0a930/">Keith Carlson</a>, the appeal of franchising often starts with structure. “The yes is that you have an automatic blueprint,” he said. “You’re in. You don’t have to think of everything. You don’t have to come up with your business plan or your marketing plan.”As Carloson noted, franchisors generally provide detailed guidance on everything from licensing and certifications to business structure. “All of those things are done. Or they’re in a list or part of a large checklist,” he said. “From that perspective, it’s simpler on the back end.”<h2>Franchising Vs. Starting From Scratch: Key Considerations</h2>So,&nbsp;<a href="https://1851franchise.com/buying-a-franchise-vs-starting-from-scratch-2725815">is franchising better than starting a business from scratch</a>? Here are five areas to consider:1. Built-In Systems Vs. Total Control Franchising provides a tested playbook. But it comes with rules. “If you’re in a franchise, every time you want to do something that’s outside their playbook, you have to ask permission,” Carlson reminds. Independent owners, on the other hand, can pivot freely but must build systems from the ground up (which takes time and resources).2. Fees and Royalties Franchise fees and royalties are part of the deal. It’s important to both understand and plan for them accordingly.3. Experience and Support One of franchising’s biggest advantages is access to experienced operators. Carlson recalled his first job after signing his initial work order: “I was nervous. But I had somebody on the phone within 10 minutes saying, ‘You’ve got to do this, this and that,’” he said. “It was so easy to get through that first job because there was no guesswork.”4. Following The System (With Local Flexibility) While local nuances aren’t always captured in a national system, the strength of a proven system remains a franchising hallmark.5. Long-Term Upside Starting a business from scratch can be more lucrative. “But it depends on the level of effort you want to put in,” Carlson reminds potential zees.<h2>The Bottom Line</h2>So, is franchising better than starting a business from scratch?&nbsp;<a href="https://1851franchise.com/franchising-and-the-american-dream-2730380">Franchising</a> can reduce risk, shorten the learning curve and provide critical support (especially early). Independent startups can offer more autonomy and, potentially, greater long-term rewards. Therefore, an honest assessment of tolerance for structure, fees and self-direction can help those considering entrepreneurship to properly assess the ownership situation best aligned with one’s goals for success in the business opportunity.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

Is franchising better than starting a business from scratch?

Is franchising better than starting a business from scratch? Franchising offers a proven system and support. Starting from scratch provides flexibility and control. Here’s how to assess the tradeoffs.

Is Franchising Better than Starting a Business from Scratch? A Guide

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When evaluating a franchise opportunity, there’s an important early step: how do I research franchise complaints? Understanding the issues both current and former franchise owners have experienced can help prospective franchisees make better-informed decisions that increase the likelihood of selecting a brand aligned with their business goals.Franchise consultant&nbsp;<a href="https://www.linkedin.com/in/franchise-guru/">Lisa Welko</a> of&nbsp;<a href="https://integrityfranchisegroup.com/">Integrity Franchise Group</a> emphasizes the importance of validating information through direct research. “The most important thing about researching any franchise is the opportunity to validate with franchise owners personally,” Welko said. “Use the reviews to formulate your questions and opinions. And then validate those findings with actual owners in the system.”<h2>Start With The Basics: Public Records And Online Tools</h2>How do I research franchise complaints?&nbsp;It starts with sources that are accessible and objective.<ul><li>Franchise Disclosure Document (FDD):&nbsp;<a href="https://1851franchise.com/understanding-item-3-of-the-franchise-disclosure-document-litigation-history-2703061">FDD Item 3</a>, litigation history, lists pending litigation or past legal issues involving franchisees that can be potential&nbsp;<a href="https://1851franchise.com/red-flags-to-look-out-for-when-doing-franchise-research-2723769#stories">red flags</a>. &nbsp;</li><li>State Regulatory Agencies: Many states publish franchise or business complaints (including the Attorney General’s office). &nbsp;</li><li>Online Reviews and Forums: While helpful for providing additional context, they should not be used as the only source of research. “Just like anything on the internet, we need to remember ‘Buyer Beware,’” said Welko. “Online reviews can be a helpful tool. But we need to remember that it’s one tool in the arsenal. So, don’t let one bad review torpedo your research.”</li></ul><h2>Speak Directly With Franchise Owners</h2>Nothing replaces firsthand insights. Contacting current – and former – franchise owners to ask about their experience with franchisor support, operations and growth potential is a critical part of the validation process. It’s essential to pay attention to recurring themes in their feedback, both positive and negative, to identify potential risks (or opportunities) correctly.&nbsp;<h2>Practical Takeaways For Evaluating Franchise Complaints</h2><ol><li>Verify Patterns, Not One-Offs – A single complaint may be an isolated incident. Look for repeated issues that may indicate systemic challenges. &nbsp;</li><li>Check The Age Of Complaints – Older complaints may reflect resolved issues or changes in leadership (while recent complaints can indicate ongoing issues). &nbsp;</li><li>Ask Specific Questions – When speaking with franchisees, ask about areas like training, corporate support and general operational challenges. &nbsp;</li><li>Evaluate The Brand’s Response – How a franchisor addresses complaints can reveal the level of transparency, responsiveness and commitment provided to franchise owners. &nbsp;</li><li>Integrate Findings Within Decision-Making – Use complaint research as part of a larger due diligence process (along with financials, market analysis and personal goals).</li></ol><h2>The Takeaway</h2>So, how do I research franchise complaints?&nbsp;Doing so is essential. Utilizing a combination of public records, online insights and&nbsp;<a href="https://1851franchise.com/what-is-the-value-of-franchisee-validation-in-the-franchise-sales-process-2703208">direct validation with franchisees</a> (past and present), potential franchise owners can better evaluate both risk and opportunity. By following a structured approach, actionable insights that build confidence in the franchise decision-making process can be identified.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How do I research franchise complaints? In this guide with expert tips, learn how to uncover patterns, validate insights with franchisees and make informed franchise investment decisions.

How Do I Research Franchise Complaints? A Guide For Prospective Franchisees

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What should I look for in franchise leadership? It’s a big question. For prospective franchise owners, understanding the qualities and support provided by corporate leadership can ultimately be a deciding factor in long-term success. Strong, accessible leadership can make all the difference between a thriving franchise and a challenging experience.<h2>Why Leadership Matters</h2>Franchise leadership sets direction by establishing a tone for operations, growth and daily support.&nbsp;<a href="https://www.zaxbys.com/franchise">Zaxby’s</a> franchisee&nbsp;<a href="https://www.linkedin.com/in/richard-schott-b17436a7/">Richard Schott</a> emphasizes that effective corporate support can be “one of the most empowering relationships – they fight for you and support you in a multitude of ways.” Conversely, disconnected or overextended leadership can leave franchise owners at the local level feeling isolated, hindering the ability to scale.<h2>Key Qualities To Look For</h2>So, what should I look for in franchise leadership?&nbsp;Schott recommends placing a focus on four critical traits: authenticity, experience, objectivity and accessibility. “When you can relate to senior leadership that isn’t trying to blow you away with business jargon… it tends to draw the franchisee closer and develop the trust that is crucial for a successful relationship,” he said. Whether conveying good or bad news, communication that’s both timely and genuine can help establish strong rapport, setting the stage for mutually beneficial collaboration.<h2>Practical Takeaways For Prospective Franchisees</h2><ol><li>Assess Support Systems – Determine whether leadership provides consultants or field visits to observe operations firsthand (rather than just reviewing reports). &nbsp;</li><li>Evaluate Responsiveness – Look for leadership that is accessible through calls, emails or franchise committees. Schott notes that participation in subcommittees “drives a very responsive dialogue between my group and the brand.” &nbsp;</li><li>Prioritize People Over Rapid Growth – Franchisors that prioritize the careful vetting and selection of franchise owners with strong operational capabilities over rapid expansion can create a more sustainable form of success. &nbsp;</li><li>Understand Financial Focus –&nbsp;<a href="https://1851franchise.com/leadership-tips-for-franchise-owners-2726313">Effective leadership</a> balances growth with franchisee cash flow, ensuring discussions aren’t solely about revenue or royalties. &nbsp;</li><li>Seek Authentic Engagement – Leadership that is relatable, honest, proactive and experienced fosters trust, which enables franchise owners to approach challenges openly and with confidence.</li></ol><h2>Making An Informed Choice</h2>Knowing&nbsp;<a href="https://1851franchise.com/guide-to-buying-another-franchise-how-to-evaluate-the-leadership-of-a-brand-2726422">what to look for in franchise leadership</a> can help potential franchise owners to make informed decisions.&nbsp;So, what should I look for in franchise leadership?&nbsp;By evaluating support systems, accessibility, growth philosophy and communication style, prospective franchisees can better align themselves with brands that help cultivate long-term success.Strong leadership isn’t just a benefit. It’s a cornerstone of franchise success. A proper understanding of just how a franchisor engages, supports and communicates can help zees select a properly aligned partner that prioritizes growth and stability.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

What should I look for in franchise leadership?

What should I look for in franchise leadership? In this guide with expert tips, discover the key qualities and support systems helping owners succeed and grow with confidence in their franchise.

What Should I Look For in Franchise Leadership? A Guide For Prospective Franchisees

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Amada Senior Care Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Amada Senior Care is a non-medical home care, assisted living placement, and related senior-support services with multiple revenue streams.

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Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


Newk’s Eatery Franchise Costs, Fees, Profit and Data for 2026

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Visiting Angels Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Visiting Angels is a senior home care franchise focused on in-home support for seniors and individuals with disabilities.

Good Advice (For Talented People Like Us)

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