1851

<p><span style="background-color:transparent;color:#000000;">This year, video-sharing platform&nbsp;</span><a href="https://www.tiktok.com/en/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=goodbye-yelp-hello-tiktok-how-millenials-are-choosing-their-restaurants-2720141" target="_blank" rel="nofollow"><span style="background-color:transparent;color:#1155cc;"><u>TikTok</u></span></a><span style="background-color:transparent;color:#000000;"> passed Netflix as the&nbsp;</span><a href="https://www.marketingdive.com/news/tiktok-netflix-gen-z-video-broadcast-app/634594/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=goodbye-yelp-hello-tiktok-how-millenials-are-choosing-their-restaurants-2720141" target="_blank" rel="nofollow"><span style="background-color:transparent;color:#1155cc;"><u>second most-used app</u></span></a><span style="background-color:transparent;color:#000000;"> among Americans under 35. Since the apps rise to prominence, many restaurant franchise brands have found ways to leverage the platform, oftentimes through&nbsp;</span><a href="https://1851franchise.com/how-franchises-are-adapting-their-models-to-go-tiktok-viral-2716413"><span style="background-color:transparent;color:#1155cc;"><u>collaborations</u></span></a><span style="background-color:transparent;color:#000000;"> with influencers and celebrities. Now, recently released&nbsp;</span><a href="http://restaurantmarketing.mghus.com/blog/tiktoks-major-influence-on-todays-dining-behavior?utm_source=1851franchise.com&utm_medium=article&utm_campaign=goodbye-yelp-hello-tiktok-how-millenials-are-choosing-their-restaurants-2720141" target="_blank" rel="nofollow"><span style="background-color:transparent;color:#1155cc;"><u>data by MGH</u></span></a><span style="background-color:transparent;color:#000000;"> shows that TikTok is becoming an even more powerful tool when it comes to restaurant marketing, with a whopping 53% of Millennial TikTok users saying they have visited a restaurant after seeing it on the social media platform.</span></p><p><span style="background-color:transparent;color:#000000;">The survey broke it down even further, noting that the appearance of food on video was the largest driver of visits by a wide margin, with 72% of surveyed users reporting that the visual allure of food prompted them to actually visit eateries. In comparison, 45% of users reported new menu items influenced their decisions, and 42% visited a restaurant because it appeared to have a fun atmosphere.</span></p><figure class="media"><div data-oembed-url="https://www.tiktok.com/@mcdonalds/video/7080945198167248174?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40mcdonalds%2Fvideo%2F7080945198167248174%3Fis_copy_url%3D1%26is_from_webapp%3Dv1%26lang%3Den" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure><p><span style="background-color:transparent;color:#000000;">“TikTok has completely changed the way people behave, where they spend their time, and, importantly, how they spend their money,” Ryan Goff, EVP and social media marketing director at MGH, said in a statement. “TikTok truly is a restaurant marketer’s dream come true.”</span></p><p><span style="background-color:transparent;color:#000000;">Perhaps the most interesting aspect of TikTok’s form of viral marketing is that it oftentimes isn’t even connected with any official brand efforts. Instead of users being shown annoying Subway pop-up ads, for example, they may stumble upon a delicious-looking sandwich while browsing through their feed and seeing a&nbsp;</span><a href="https://www.newyorker.com/culture/rabbit-holes/the-fast-food-stars-of-tiktok?utm_source=1851franchise.com&utm_medium=article&utm_campaign=goodbye-yelp-hello-tiktok-how-millenials-are-choosing-their-restaurants-2720141" target="_blank" rel="nofollow"><span style="background-color:transparent;color:#1155cc;"><u>POV perspective video</u></span></a><span style="background-color:transparent;color:#000000;"> of a sandwich artist. Or maybe they’ll get the hankering for McDonald’s after seeing one of those videos about the insanity of&nbsp;</span><a href="https://1851franchise.com/why-buy-a-home-when-you-can-buy-a-happy-meal-toy-2720131#featured"><span style="background-color:transparent;color:#1155cc;"><u>Adult Happy Meals</u></span></a><span style="background-color:transparent;color:#000000;">.</span></p><figure class="media"><div data-oembed-url="https://www.tiktok.com/@miladmirg/video/7137340953861377326?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40miladmirg%2Fvideo%2F7137340953861377326%3Fis_copy_url%3D1%26is_from_webapp%3Dv1%26lang%3Den" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure><p><span style="background-color:transparent;color:#000000;">According to the MGH survey, nearly 30% of users said they would travel farther than they normally would to visit a restaurant if they saw it on TikTok. In a world of&nbsp;</span><a href="https://1851franchise.com/inflation-economy-impacting-retirement-plans-sparking-increase-in-boomer-franchisees-2719372"><span style="background-color:transparent;color:#1155cc;"><u>rising prices and picky customers</u></span></a><span style="background-color:transparent;color:#000000;">, this ability to influence consumer behavior on a national scale can be a massive boon for restaurant brands and franchise operators across the board.</span></p><p><br>&nbsp;</p>

Goodbye Yelp, Hello TikTok: How Millenials are Choosing Their Restaurants

1851 Franchise

Over half of Millennials say they have visited a restaurant simply because the food looked good in a TikTok.

goodbye-yelp-hello-tiktok-how-millenials-are-choosing-their-restaurants

Senior Care Authority

“You Are Family”: How Senior Care Authority Creates Deep, Lasting Connections

you-are-family-how-senior-care-authority-creates-deep-lasting-connections

Mosquito Hunters

Photo of Pest Hunters and Humbug Holiday Lighting teams

Mosquito Hunters Triples the Opportunity: 3-in-1 Franchise Model Fuels Growth

mosquito-hunters-three-in-one-franchise-model

Shuckin' Shack

Photo of Shuckin' Shack Oyster Bar beverages

Shuckin’ Shack Looks To Expand South Carolina Presence With Growth in Florence

shuckin-shack-franchise-florence-south-carolina

United Water Restoration Group

The Importance of Quick Response in the Water Restoration Business: How United Water Restoration Group Leads the Way

the-importance-of-quick-response-in-the-water-restoration-business-how-united-water-restoration-group-leads-the-way

Senior Care Authority Celebrates Major Wins and Welcomes Four New Franchisees in Q1 2025

senior-care-authority-celebrates-major-wins-and-welcomes-four-new-franchisees-in-q1-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Jersey Mike's - Blackstone - Global Growth - 1851 Franchise

Jersey Mike’s Ramps Up Global Growth Following Blackstone Acquisition

jersey-mikes-blackstone-growth

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

&pizza - Fast-Casual Pizza Chain Begins Franchising - 1851 Franchise

&pizza Embraces Franchising To Fuel Bold New Growth Strategy

andpizza-franchising-ceo-mike-burns

CFOs See Recession as Likely in ’25; Why Now Is the Time To Water the Franchise Buyer Seeds

cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

franchisee spotlight graphic with photo of Venetya Evans and Sylvan Learning logo

IT Leader Celebrates One Year of Sylvan Learning in Simi Valley: A Passion for Education and Technology Drives Her Mission to Help Students Succeed

it-leader-celebrates-one-year-of-sylvan-learning-in-simi-valley

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Amateur Bodybuilder and Business Partner Bring Passion for Fitness to World Gym Franchise in Fulton, New York

amateur-bodybuilder-and-business-partner-bring-passion-for-fitness-to-world-gym-franchise-in-fulton-new-york

Goodbye Yelp, Hello TikTok: How Millenials are Choosing Their Restaurants

MORE STORIES LIKE THIS