1851

It&#8217;s relatively easy to understand why the multi-unit model makes sense for a restaurant franchisor&#8212;it provides power in numbers and reliable, steady growth. There&#8217;s a huge benefit for franchisees when it comes to multi-unit franchising, too. This type of ownership brings with it potential for a much higher reward and, of course, more profit. Multi-unit franchising also creates greater stability and an increased sense of independence. But choosing the right brand can be a challenge. Aside from understanding the cost and return on investment when buying into a multi-unit opportunity, there are a number of other things potential franchisees should consider when looking into restaurant brands. For multi-unit <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heres-what-multi-unit-owners-look-for-when-on-the-hunt-for-the-right-restaurant-brand-4167" target="_blank" rel="nofollow" target="_blank">MOOYAH Burgers, Fries &amp; Shakes</a> franchisee, Jeff Kullman, it was about finding a business opportunity that fit his family&#8217;s goals. Kullman spent 30 years in residential home building and both of his sons, Jason and Josh, received degrees in Hospitality Management, pursuing careers in restaurant management after graduation. Kullman immediately recognized an opportunity for mass development. &#8220;Because of their significant education, training and seasoning in hospitality, we felt our family composition and entrepreneurial DNA was in place to execute at a necessary level to expand and grow,&#8221; said Kullman. &#8220;In 2009, as a family, we opted to pursue a business path of our own and chose the franchising route to further enhance our chances for success.&#8221; However, it was also about finding a brand with a unique business model and a superior product. &#8220;<a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heres-what-multi-unit-owners-look-for-when-on-the-hunt-for-the-right-restaurant-brand-4167" target="_blank" rel="nofollow" target="_blank">MOOYAH</a> is a tremendous brand, offering high quality and fresh food served in a family-friendly, fun environment,&#8221; said Kullman. &#8220;From a business perspective, I liked the idea of a fast casual burger concept and noticed that it was very similar to what I had worked on in home building. Looking at everything they had to offer, it was a simple model that held a lot of value. We felt the efficiency of the operation couldn&#8217;t be beat in the industry. We were also very impressed by their exceptional customer service and, frankly, the product is delicious.&#8221; Saurin Patel had previously been a multi-unit owner with <a href="http://www.subwaydevelopmentgroup.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heres-what-multi-unit-owners-look-for-when-on-the-hunt-for-the-right-restaurant-brand-4167" target="_blank" rel="nofollow" target="_blank">Subway</a> and <a href="https://pitapitusa.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heres-what-multi-unit-owners-look-for-when-on-the-hunt-for-the-right-restaurant-brand-4167" target="_blank" rel="nofollow" target="_blank">Pita Pit</a> before signing a multi-unit contract with <a href="http://wingzonefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heres-what-multi-unit-owners-look-for-when-on-the-hunt-for-the-right-restaurant-brand-4167" target="_blank" rel="nofollow" target="_blank">Wing Zone</a>. He was seeking a franchise brand that offered the opportunity for the quick growth he craved without the challenges he faced while operating a down-the-line concept. &#8220;I was looking for something in the fast food industry, but didn&#8217;t want to have to make food in front of the customer as I had with <a href="http://www.subwaydevelopmentgroup.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heres-what-multi-unit-owners-look-for-when-on-the-hunt-for-the-right-restaurant-brand-4167" target="_blank" rel="nofollow">Subway</a> and <a href="https://pitapitusa.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heres-what-multi-unit-owners-look-for-when-on-the-hunt-for-the-right-restaurant-brand-4167" target="_blank" rel="nofollow">Pita Pit</a>,&#8221; said Patel. &#8220;<a href="http://wingzonefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heres-what-multi-unit-owners-look-for-when-on-the-hunt-for-the-right-restaurant-brand-4167" target="_blank" rel="nofollow">Wing Zone</a>&#8217;s corporate team offered the right kind of structure and support. Plus, with an Atlanta-based headquarters, I thought the brand had an opportunity to take off.&#8221; But it&#8217;s not just about having a recognizable brand name and solid business structure. Many multi-unit franchisees want to know that a company&#8217;s operations management and leadership team are strong and experienced, too. &#8220;The ability to hire, train, motivate and retain associates in a highly competitive industry is at a premium,&#8221; said Kullman. &#8220;We look for associates with a winning attitude, strong work ethic and a passion for helping people. We focus on treating our associates with dignity and respect, while looking for a strong team to transfer this subculture into the guest experience.&#8221; For Patel, employee engagement was also a main focus, but to truly know that this multi-unit venture would be a success, he ultimately sought out a brand dedicated to its industry and its customers. &#8220;Although I&#8217;ve been guided through the process, what I&#8217;ve learned independently is that customer service has to be your main priority on the back end and the front,&#8221; said Patel. &#8220;You need to be ready to work long hours and deal with employee management until you find the right people you can rely on to work with your customers. I didn&#8217;t have restaurant experience prior to opening my first franchise, but once I was able to understand the complexities of a franchise, it was much easier to scale up and expand.&#8221;

1851 Franchise

Multi-unit franchising brings greater stability and an increased sense of independence. But before a franchisee takes the leap, a brand needs to first have the right support system in place.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Here's What Multi-Unit Owners Look for When on the Hunt for the Right Restaurant Brand 

heres-what-multi-unit-owners-look-for-when-on-the-hunt-for-the-right-restaurant-brand

BooXkeeping

From Ice Cream to Income Streams: How Greg Cox Found His Sweet Spot with BooXkeeping

from-ice-cream-to-income-streams-how-greg-cox-found-his-sweet-spot-with-booxkeeping

Children's Lighthouse

Children’s Lighthouse Named Among America’s Best in Customer Service by Newsweek

childrens-lighthouse-named-among-americas-best-in-customer-service-by-newsweek

KLA Schools

How KLA Schools Is Redefining Early Childhood Education Through a Hands-On, Academically-Rich Approach

how-kla-schools-is-redefining-early-childhood-education-through-a-hands-on-academically-rich-approach

Why Tennessee Is a Strategic Growth Market for Children’s Lighthouse

why-tennessee-is-a-strategic-growth-market-for-childrens-lighthouse

Comfort Keepers

Comfort Keepers Eyes Salt Lake City for Expansion: Meeting the Rising Demand for In-Home Senior Care in Utah

comfort-keepers-eyes-salt-lake-city-for-expansion-meeting-the-rising-demand-for-in-home-senior-care-in-utah

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

voodoo-brewing-franchisee-aman-kaur-prosper-texas

Franchise Deep Dive graphic with i9 Sports logo

i9 Sports Franchise Costs, Fees, Profit and Data for 2025

i9-sports-franchise-cost-fees-profit

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Here's What Multi-Unit Owners Look for When on the Hunt for the Right Restaurant Brand

MORE STORIES LIKE THIS