1851

ATLANTA, Ga. – April 11, 2022 – This summer, private equity group Level 5 Capital Partners will take the facial out of the spa and bring it to Alexandria, Va. with premier self-care destination, <a href="http://www.heydayskincare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-skincare-to-open-second-location-in-dmv-region-2718301" target="_blank" rel="nofollow">Heyday</a>. Opening in the Old Town neighborhood, this new location will join the Bethesda, Md. Heyday location as the second in the region and offer accessible skincare through the likes of personalized facials, progressive products and professional guidance.Founded in 2015, Heyday quickly disrupted the wellness industry by meeting the demands of the modern day customer. Focused exclusively on skincare, Heyday provides customized, conversational treatments that are formulated personally for you by a licensed esthetician. The experience is highly curated to reinvent skincare as approachable. Heyday combines a frictionless, digital-first booking experience with a sleek and gender-neutral design, to uplift silencing barriers and invite customers to learn directly from skin experts. Both online and in-shop, customers receive individualized product recommendations to meet their unique goals and needs. All with the hope to always empower customers to be their best self.“We're thrilled to open a second Heyday location in the DMV region,” said Patrick Ryan-Southern, CEO of L5 Skincare, the Heyday franchising entity of Level 5 Capital Partners. “Heyday comes from the term used more by our parents/grandparents as a reference to being in their prime, their best - their heyday. We're all about helping people be their best version of themselves - and we start with the skin they're in.”The New York-based brand currently has 10 corporate-owned locations in New York, Philadelphia, and Los Angeles. Now, the brand is preparing for rapid expansion in markets across the country, with plans to open 300+ shops by 2026. Level 5 Capital Partners is among the first franchise owners with Heyday with recent and upcoming openings in Bethesda, Md., Dallas, Tx., Atlanta, Ga., and Manhattan Beach, Calif.“Heyday is changing the way people think about facials, and the demand we’re seeing is incredible,” said Sean Bock, Heyday’s President of Franchising. “People are eager for high-quality, personalized skincare services that, unlike traditional day spas, are quick, easy and affordable. We have ambitious growth goals for the brand over the next five years, and we couldn’t be more excited to introduce this revolutionary brand to Virginia and other new markets across the country.”The new shop will be located at 815 King St. Alexandria, Va. 22314. Heyday is currently targeting expansion in 54 major metropolitan areas including Los Angeles, San Francisco, Atlanta, Seattle, Phoenix, Denver, Austin, Chicago, Miami and Boston, among other U.S. cities.&nbsp;Start-up costs to open a Heyday range from $574,000 to $755,500. Learn more about franchise opportunities here: <a href="http://franchising.heydayskincare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-skincare-to-open-second-location-in-dmv-region-2718301" target="_blank" rel="nofollow">franchising.heydayskincare.com</a>.About HeydayHeyday is a premier self-care destination that takes the facial out of the spa and the guesswork out of skincare, to empower you to live your best life. Spanning from Coast-to-Coast, Heyday's physical stores offer personalized facials, progressive products and professional guidance for a four-wall, open-door experience that is reinventing the traditional skincare model to be both accessible and approachable.

Heyday Skincare to Open Second Location in DMV Region

1851 Franchise

Level 5 Capital Partners is Bringing Heyday to Old Town Alexandria This Summer

heyday-skincare-to-open-second-location-in-dmv-region

Footprints Floors

The Footprints Floors Franchise Journey: From Initial Investment to Success

the-footprints-floors-franchise-journey-from-initial-investment-to-success

Footprints Floors Expands Into New Headquarters, Marking a Major Milestone in Brand Growth

footprints-floors-expands-into-new-headquarters-marking-a-major-milestone-in-brand-growth

Paris Baguette

photo of Paris Baguette professional smiling, presenting chocolate cake with strawberries on top

Top 4 Traits of a Successful Paris Baguette Franchisee

top-traits-of-a-successful-paris-baguette-franchisee

Pool Scouts

John Breton of Pool Scouts Named Franchisee of the Year

john-breton-of-pool-scouts-named-franchisee-of-the-year

Integrity Franchise Group

How to Work with Integrity Franchise Group: The Seven-Step Process

how-to-work-with-integrity-franchise-group-the-seven-step-process

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

TruGolf - Hybrid Golf Franchise - Nexus Golf - 1851 Franchise

TruGolf Links Unveils Revolutionary Hybrid Golf Franchise Concept

trugolf-links-unveils-revolutionary-hybrid-golf-franchise-concept

Photo of a basket of chicken wings with dipping sauce and celery

RestaurantNews: Franchisees File Comprehensive Legal Complaint Against Hurricane AMT

restaurantnews-franchisees-file-comprehensive-legal-complaint-against-hurricane-amt

Hooters - Bankruptcy Chapter 11 - 1851 Franchise

Hooters Prepares for Bankruptcy Amid Financial Struggles

hooters-prepares-for-bankruptcy-amid-financial-struggles

Burger King’s Parent Company Restructures Operations in China and the U.S. To Drive Growth

burger-kings-parent-company-restructures-operations-in-china-and-the-us-to-drive-growth

Papa Johns Faces Potential Takeover as Turnaround Efforts Continue

papa-johns-faces-potential-takeover-as-turnaround-efforts-continue

Tiam Behdarvandan’s Let’s Get Moving Offers a Franchise Opportunity Rooted in Growth and Support

tiam-behdarvandans-lets-get-moving-offers-a-franchise-opportunity-rooted-in-growth-and-support

Trua Senior Living Locators CEO Discusses Franchising Success and a Clinical Approach to Senior Placement

trua-senior-living-locators-ceo-discusses-franchising-success-and-a-clinical-approach-to-senior-placement

Becoming Part of a National Network: The Advantages of United Water Restoration Group’s Franchise

Becoming Part of a National Network: The Advantages of United Water Restoration Group’s Franchise System

becoming-part-of-a-national-network-the-advantages-of-united-water-restoration-groups-franchise-system

Lucas Kovalcik Shares How The Gravity Vault Is Making Climbing Gyms Accessible Across the U.S.

lucas-kovalcik-shares-how-the-gravity-vault-is-making-climbing-gyms-accessible-across-the-us

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Franchisee spotlight featuring Ian and Dick Rydholm with gradient blue background and Sylvan logo

Ian and Dick Rydholm Celebrate 30 Years of Transforming Lives Through Sylvan Learning in El Paso, Texas

ian-and-dick-rydholm-celebrate-30-years-of-transforming-lives-through-sylvan

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Domonique Downing - Big Frog Franchise - Fayetteville, GA - 1851 Franchise

Coca-Cola Scientist Finds Path to Autonomy with Big Frog Franchise in Fayetteville, Georgia

big-frog-franchise-fayetteville-georgia

DOJ FTC Antitrust Guidelines - Franchise News - 1851 Franchise

DOJ and FTC Issue New Antitrust Guidelines with Implications for Franchising

doj-and-ftc-issue-new-antitrust-guidelines-with-implications-for-franchising

Navy Veteran Finds New Form of Service, Helping Other Military Families Through USA Ninja Challenge

navy-veteran-finds-new-form-of-service-helping-other-military-families-through-usa-ninja-challenge

Heyday Skincare to Open Second Location in DMV Region

MORE STORIES LIKE THIS