With 170 Territories Available, Honest Lash Is Primed to Take Over Texas

Honest Lash, the lash extension franchise that focuses on a clean, luxury experience for its clients, has established four successful corporately owned locations and awarded two franchises in its home state of Texas. Now, with its shining consumer differentiators, growing brand awareness in the state and a suite of incredible franchisee support resources, Honest Lash is ready to take over the rest of the state, too.

“We’ve had an interactive franchise portal with 170 territories mapped out across the state functional for a few months now,” said Jonathan Ellis, founder and CEO. “We wanted to map out the entire state because we knew where we wanted to be. With real estate data and commercial analytics, we chose the territories we wanted to grow in. Now, the portal serves as a self-serve kiosk for prospective franchisees.”

While the decision to buy a franchise is still a serious one, the interactive territory map provides an experience that caters to the habits of today’s investors. Candidates can look at geography, analytics and other data all in one place, and if they are seriously interested in a territory, they can add it to a cart and proceed through a virtual check-out process to launch the due diligence process with the Honest Lash team.

“This is a modern approach to the franchise sales process in line with the overarching mentality of the entire concept,” added Ellis. “Although we’re a brick-and-mortar, service-based franchise, we also want to lead with the fact that we’re cutting-edge. We have the bells and whistles.”

By presenting the opportunity in this manner, Honest Lash has been able to attract prospective owners who are already demonstrating values in line with those of the system.

Through the interactive territory map, Honest Lash is demonstrating its ability to provide a user-friendly, customer-focused product. In this case, the “product” is the business opportunity, but franchisees who see the value in this offering will also likely see the value in providing a similar user-friendly, customer-focused lash experience to their own clients.

With 170 territories mapped out across the state, Ellis encourages interested entrepreneurs to take a look at the interactive map, examine market data and “come and take” their preferred territories.

The portal offers a digital shopping cart-type checkout process in which franchisees can stake their claim on their ideal territory. “Checking out” online does not guarantee that a prospective owner will be offered an Honest Lash franchise, but it notifies the leadership team of their interest. In many cases, the parties are on the phone discussing potential developments less than 24 hours later.

“Our map is a great resource for prospective owners in terms of the information and insights it offers, but it’s also a way to bring more excitement into the process,” said Ellis. “Investing in a business is an exciting decision, and we’re at an exciting time in Honest Lash’s growth. We chose to bundle all of this together into a platform that serves both us and our prospective owners as we prepare to take over the state of Texas.”

In the coming months and years, Ellis said the team is looking forward to compiling research and building out additional interactive territory maps for new states as the brand works to grow beyond its home state. 

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/honestlash