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How a Financial Consultant Built a New Career as a USA Insulation Franchisee

After increasing his revenue three years in a row with the fast-growing insulation brand, Chris Holmes, a former financial advisor, is expanding into new markets.

By Derek Stephens1851 Franchise Contributor
SPONSOREDUpdated 3:15PM 07/15/22

As homeowners invest in their home’s energy efficiency, many turn to USA Insulation, the 80-plus-unit insulation franchise under the Threshold Brands umbrella. As a result, many entrepreneurs, including those with little prior experience in home services, have partnered with the brand. For example, Chris Holmes, a Michigan-based USA Insulation franchisee of over a decade and recently named Franchise Rock Star by Franchise Business Review, chose the brand because of its financials and proven recession-proof model.

“As a financial consultant, I saw the books that reported on new franchisees joining the system, and I was immediately intrigued,” said Homes. “The numbers were impressive, and numbers don’t lie. I immediately bought a territory that didn’t exist in their system yet.”

Holmes’ investment proved lucrative, with his annual revenue growing even through the COVID-19 pandemic. As he reflected on his achievements of the past few years, he noted that his future with the brand looks brighter than ever.

“In 2018, we broke a million dollars in revenue for the first time,” he said. “Ever since, we’ve more than doubled our revenue every year. We’re on pace to double things again this year. We just opened in Grand Rapids, so I envision that kind of growth to continue, which we’re excited about. We have many people with the same drive that I do, and it’s a winning culture that we’re building; everyone is dedicated to growth and achieving new and higher results. It's a lot of fun to be a part of.”

According to IBIS World, the $13 billion home insulation industry is expected to continue to grow year over year. This forecast bodes well for Holmes as he expands to new territories throughout Michigan. With USA Insulation’s well-established brand recognition, the company is positioned to tap into this demand more effectively than other, less prominent brands.

“The word is getting out. Our operations are so well refined — this company was designed to scale. It doesn’t take much research to see just how great the demand for a service like ours is in markets across the country,” said Patrick Pitrone, USA Insulation brand president. “We are proud to have savvy entrepreneurs like Chris guide the brand through this period of rapid expansion, and we look forward to working with new franchisees and expanding our network.”

The Benefits of Operating Under the Threshold Brands Umbrella

In March of 2021, USA Insulation joined Threshold Brands, the leading franchisor in the home services industry, with a portfolio of brands including MaidProMen in KiltsFlyFoePestmaster ServicesUSA InsulationPlumbing ParamedicsHeating + Air Paramedics, Sir Grout,  and Granite Garage Floors.  

As a result of the acquisition, USA Insulation franchise owners can leverage the experience of a robust corporate team and an expansive network of franchise owners across the country. 

“Threshold Brands offers us access to the knowledge, best practices and resources of eight other brands, all of which are succeeding in different segments of the same industry we are in, and it’s given our franchise owners incredible new growth opportunities,” said Pitrone.

USA Insulation owners can also participate in Threshold Brand’s cross-brand initiatives and diversify their portfolio by owning other established home service brands within the Threshold Brands umbrella. 

“Our team is here to provide constant support and ensure that the processes are easy to master and franchisees have the help they need every step of the way,” said R. Scott Sutton, chief growth officer at Threshold Brands. “Additionally, owners can easily expand into new business opportunities that aren’t otherwise available in other franchises. Our structure allows owners to grow laterally within our system, expanding their portfolio and revenue potential while benefiting from the ability to leverage existing relationships within their territory and offer their client base a complementary set of services.”

USA Insulation Looks To Expand Nationwide

USA Insulation, with a proven franchise model and a strong support network, now aims to grow by at least 30% by the end of 2022. 

With this goal in mind, the brand is looking for qualified and eager franchise partners to represent the brand in new markets across the country, including Omaha, Nebraska; Miami, Florida; Dallas, Texas; Kansas City, Missouri; Harrisburg, Pennsylvania and more.

The startup costs to open a USA Insulation franchise range from $271,000 to $399,500, including a $55,000 franchise fee. For more information, visit