1851

Since the first location opened in 2009, <a href="https://www.bigblueswimschool.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-big-blue-swim-schools-cloud-based-technology-platform-creates-a-turn-key-business-model-2713773" target="_blank" rel="nofollow">Big Blue Swim School</a> has operated as “both a swim lesson company and a software company,” according to Founder Chris DeJong. The swim school brand’s <a href="https://1851franchise.com/bigblueswimschool/five-reasons-why-investors-should-be-looking-at-big-blue-swim-school-in-2019-2709470">proprietary enterprise system LessonBuddy™</a> is built in the cloud to provide franchise partners and customers access to a platform that is accessible anywhere, always current and adaptable to new software updates. This allows franchise partners to scale their business, easily manage operations and ensure that all members have the best experience possible.As cloud-based technology becomes more necessary, this unparalleled tech stack is one of the reasons <a href="https://1851franchise.com/bigblueswimschool">Big Blue Swim School</a> is positioned to become a market leader in an underserved and fragmented swim school industry valued at $3 billion annually.&nbsp;“Big Blue has been able to disrupt the swim school space by developing our cloud-based enterprise system that is specifically designed to deliver a best-in-class swim lesson experience for our families while providing real-time information for our associates and franchise partners,” said Big Blue Chief Technology Officer Casey Morford.&nbsp;When it comes to the consumer, LessonBuddy is a sophisticated self-service solution, providing parents with immediate and productive feedback on their child’s progress. Parents can hop on the app from anywhere and schedule or reschedule lessons with the tap of a finger on their mobile device or tablet. This innovative tool allows parents to interact with Big Blue at any time, providing ultimate convenience.“Parents are often stressed out by the scheduling process, especially if they’re trying to schedule lessons for multiple children at the same time,” said Morford. “In addition to our <a href="https://1851franchise.com/bigblueswimschool/bigger-is-better-for-big-blue-swim-school-2708478#brand-latest-stories">optimized pool capacity planning</a>, LessonBuddy helps overcome these challenges by offering the ability to schedule any number of students at the same time in just a few clicks without requiring complicated spreadsheets or calendars.”Operating in the cloud means that Big Blue’s features are the same everywhere. “While we may tailor the user experience for internal or external use, a uniform, cloud-based process makes the experience better for parents whether they’re at the pool, on the phone or on our website using our self-service portal,” said Morford.For pool owners, LessonBuddy creates easy and efficient management of day-to-day business operations—<a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-schools-item-19-how-a-gold-medal-investment-translates-to-industry-leading-financials-2710789">franchise partners have access to KPIs and can track spending and ROIs to promote a healthy business. </a>“Our proprietary, cloud-based enterprise resource planning software allows us to run <a href="https://1851franchise.com/bigblueswimschool/the-10-reasons-to-buy-a-big-blue-swim-school-in-2020-2712003#franchisor">a high-scale, high-margin model at a market price point</a>,” said DeJong. “There are also several additional components available to internal operations to facilitate the day-to-day operations, such as staff and resource scheduling, reporting and CRM optimization.”The streamlined operations are certainly not the only benefit of cloud-based technology. “The power of Big Blue’s enterprise system is securely available anywhere there is an internet connection,” said Morford. “The beauty of the cloud is that <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-uses-data-and-analytics-to-stay-ahead-of-the-competition-2711942#brand-latest-stories">our consumer data and analytics are centrally stored and analyzed</a>, which gives our franchise partners intelligence to help them make important business decisions on the spot.”&nbsp;The cloud-based technology of LessonBuddy is one of the many reasons the Big Blue investment opportunity is ideal for <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-s-semi-absentee-investor-model-allows-franchise-partners-to-maximize-their-time-and-their-capital-2710471">multi-unit and semi-absentee franchise partners looking to maximize their time and their capital</a> by enabling franchise partners to operate successful pools without being on-site every day.Big Blue’s LessonBuddy platform allows easy integration with other cloud-based vendor applications, and the IT team can adapt and scale the technology platform to accommodate future trends and the needs of franchise partners as they grow. Plus, unlike other franchisors, Big Blue franchise partners don’t need to worry about building a tech stack on their own. Big Blue covers two percent of the tech fees, while the franchise partner covers the other two percent.“We’re able to unite the most important functions of our business model into one in-house technology system, which is impossible to find with a third-party platform,” said Morford. By keeping it all in-house, an unprecedented depth of consumer data and analytics is accessible throughout the entire franchise network.&nbsp;“Overall, investing heavily in innovative software means that there is an infrastructure that one normally wouldn’t see in emerging brands,” said DeJong. “A good chunk of the franchise partners’ diligence is validated before opening their pool because the LessonBuddy platform has already proven to be successful.”Big Blue’s technology offering isn’t the only factor that sets the brand apart. With a <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-builds-impressive-board-of-directors-to-guide-strategic-growth-and-ensure-swim-school-category-leadership-2711940#brand-latest-stories">strong board of directors</a>, <a href="https://1851franchise.com/bigblueswimschool/how-us-national-champion-swimmer-chris-dejong-launched-big-blue-swim-school-and-created-a-multi-million-dollar-business-despite-a-recession-2712004#franchisor">a best-in-class product,</a> <a href="https://1851franchise.com/bigblueswimschool/wendy-and-erik-skaalerud-sign-lease-for-denver-areas-first-big-blue-swim-school-in-centennial-colorado-2711907#brand-latest-stories">a targeted growth model</a> and <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-s-pre-opening-marketing-strategy-led-to-the-most-successful-opening-in-brand-history-2709508#mainTrending">data-driven real estate selection</a>, Big Blue is well on its way to meeting its goal of<a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-on-pace-to-hit-150-units-by-2021-thanks-to-backing-from-level-5-capital-partners-2710793#stories"> 150 units in development by 2021</a>.&nbsp;Multi-unit <a href="https://www.bigblueswimschool.com/franchising/opportunity/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-big-blue-swim-schools-cloud-based-technology-platform-creates-a-turn-key-business-model-2713773" target="_blank" rel="nofollow">franchise opportunities</a> are available for qualified candidates looking for their next big opportunity, and veterans can receive a 10 percent discount on the $80,000 franchise fee. The total investment necessary to begin operation of a new Big Blue Swim School is $2,329,223 to $3,636,998 (refer to item 7 in FDD). To learn more or inquire about Big Blue Swim School, visit <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-big-blue-swim-schools-cloud-based-technology-platform-creates-a-turn-key-business-model-2713773" target="_blank" rel="nofollow">https://www.bigblueswimschool.com/franchising/</a>

How Big Blue Swim School’s Cloud-Based Technology Platform Creates a Turn-Key Business Model

1851 Franchise

The swim school franchise’s proprietary enterprise system creates a cloud-based franchise that elevates the swim school model through data-driven solutions, streamlined management capabilities, and more.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-big-blue-swim-schools-cloud-based-technology-platform-creates-a-turn-key-business-model

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

How Big Blue Swim School’s Cloud-Based Technology Platform Creates a Turn-Key Business Model

MORE STORIES LIKE THIS