1851

Brands who operate within the franchising industry all share a common goal: grow by adding more units and improving unit economics. It seems simple, but there&#8217;s an endless list of factors that play a role in determining whether or not a brand and its franchisees are successful. In talking with Keith Gerson of <a href="http://www.franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franconnect-is-helping-to-make-franchise-expansion-goals-a-reality-5350" target="_blank" rel="nofollow" target="_blank">FranConnect</a> and their customers, we learned that smart brands tap into the power of technology and the efficiencies that software solutions offer to make their expansion goals a reality. &#8220;One of the most common things I hear from franchisors is that their systems don&#8217;t communicate the critical information they need effectively enough. That&#8217;s where FranConnect comes in,&#8221; said Keith Gerson, president of FranConnect. &#8220;As the franchising community continues to open itself up to the data analytics movement, what is abundantly clear is that it&#8217;s not effective to simply extract data. They must be able to analyze the data based on your context so you can diagnose problems and quickly solve them to expand their businesses.&#8221; With the introduction of a new business intelligence tool coming out this fall, the improvements in data visibility and reporting will be groundbreaking for the franchise community. As an example of what is possible, if a brand notices that its sales are down from where they were a year ago, FranConnect software diagnostic tools can provide the information needed to properly identify the source of the change. This allows brands to more confidently understand what impact their decisions have, and ultimately, will present what behaviors are most effective and should be repeated. One brand that&#8217;s found success with FranConnect is <a href="http://www.nestlecafefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franconnect-is-helping-to-make-franchise-expansion-goals-a-reality-5350" target="_blank" rel="nofollow" style="outline: 0px">Nestle Toll House Caf&#233;</a>. The brand first turned to FranConnect because it was looking for a place to house all of its internal and external communications. Shawnon Bellah, chief operating officer for Nestle Toll House Caf&#233;, has been a champion for driving efficiencies and building value using their FranConnect solution. &#8220;We see the tool as a way to collaborate within our organization and with our franchise partners. Through the platform, we&#8217;re able to support all of our cafes&#8212;from 100 locations to 1,000,&#8221; said Bellah. &#8220;I&#8217;ve worked with other tools, like the basic platforms Microsoft offers, and FranConnect is the way to go.&#8221; But the reasons why brands should engage FranConnect don&#8217;t stop there. It&#8217;s the only software company in the market that&#8217;s exclusively dedicated to serving franchise businesses, meaning it offers a level of expertise in the industry that other companies are not able to provide. A great example of how FranConnect helps a brand with franchisee engagement in addition to system wide coverage is <a href="http://titlefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franconnect-is-helping-to-make-franchise-expansion-goals-a-reality-5350" target="_blank" rel="nofollow" target="_blank" style="outline: 0px">TITLE Boxing Club</a>. TITLE Boxing Clue was initially drawn to the fact that the tool is one single source for a variety of franchise management needs. And, as FranConnect evolved and added capabilities to its product, TITLE Boxing Club identified even more of the solution&#8217;s advantages. &#8220;FranConnect is the first thing our franchisees look at every single day. It&#8217;s become our primary means of communication,&#8221; said Susan Boresow, President of TITLE Boxing Club. &#8220;It has created a heightened level of connectivity between our local business owners and enabled us to streamline programs like our e-learning efforts.&#8221; <a href="http://www.franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franconnect-is-helping-to-make-franchise-expansion-goals-a-reality-5350" target="_blank" rel="nofollow" target="_blank" style="outline: 0px">FranConnect</a> has a long history of helping franchise brands take their businesses to the next level. The brand&#8217;s proven franchise management software currently helps more than 650 brands and 110,000 franchisees run their day-to-day operations&#8212;and that number is growing. &#8220;We know franchising better than anyone. FranConnect is familiar with all aspects of the industry&#8212;our clients come from emerging, mid-market and large established brands that operate in over 100 different industries,&#8221; Gerson said. &#8220;We learn from every one of our clients in order to ensure that best practices are available across our entire network. We are honored to serve our customers, and are committed to constantly improving our products and services to ensure we help our customers meet or exceed their business goals.&#8221;

1851 Franchise

FranConnect has a long history of helping franchise brands take their businesses to the next level. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How FranConnect is Helping to Make Franchise Expansion Goals a Reality 

how-franconnect-is-helping-to-make-franchise-expansion-goals-a-reality

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service representative giving presentation

Strategic Partnerships Fuel Franchise Growth at HomeTeam Inspection Service

hometeam-inspection-service-franchise-growth-partnerships

Express Employment Professionals

What’s in the 2025 FDD? A Closer Look for Express Employment Professionals Franchise Buyers

whats-in-the-2025-fdd-a-closer-look-for-express-employment-professionals-franchise-buyers

petbar

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

Why petbar Wants to Be the “Disney World for Dogs” — and a Dream Business for Franchisees

petbar-franchise-dan-ashley-o-loughlin-qa

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

How FranConnect is Helping to Make Franchise Expansion Goals a Reality

MORE STORIES LIKE THIS