How FranNet Leads the Charge with Locally-Based Advisors in Every City in America

Would any homebuyer choose a national real estate company over a locally-based agent when making the decision to purchase a new house in a different city?

The logical answer is no, and the same is true when buying a business.

FranNet, North America’s most respected leader in matching individuals with franchise ownership opportunities, prides itself on providing business owner hopefuls with a locally-based consultant in every major city in the US.

“One of our big advantages is that locally-focused consultants know the market in which they’re connecting franchisees,” said FranNet VP of Marketing and PR John Blair. “Knowing the personality of a community is important when advising others about owning a business there.”

The company’s consultants use a proprietary profiling and consultative process to determine a business model that's unique to each client’s goals, skill sets and interests. But even more important than the profile process, is local relationship building and networking.

FranNet maintains partnerships with the National Small Business Administration including the Women's Business Network, SBDC and SCORE in order to stay connected in the small business landscape nationally.

Dan Aronoff, a Nashville-based FranNet consultant who has worked with the company for 11 years, proves that community focused consulting provides support beyond an initial business launch.

“While we’re working with franchisee prospects, it’s not just about matching to the right concept, but connecting them with various professional advisors who can help with the start-up process as well as business development,” Aronoff said.

FranNet consultants work to build relationships with business experts including bankers, real estate agents, IT services, credit card processors and potential new business prospects.

Aronoff has even had franchisees placed by competitors turn to him for advice after launching a franchise because of his reputation as a valuable local networking resource.

“Having strong ties to a community allows us to be a better resource than competitors because we have a good command of the local market,” Aronoff said.