1851

<div id="pastingspan1"><span style="">The end of each year brings the opportunity to reflect, both personally and professionally, and about successes and how you can improve for the coming year. Many brands are continuously trying to find ways to stand out against their competition, whether through marketing or making greater changes like a new look, logo or adding new products to their current mix.</span></div><div>&nbsp;</div><div><span style="">We&#8217;ve spoken to a few brands on what changes they&#8217;re looking to make to kick things in to high gear this upcoming year, including what will pop both on a consumer level and how they plan to attract new franchisees in the coming months to set them up for development success.</span></div><div>&nbsp;</div><div><span style="">Jason Parker, co-founder and president of <a href="http://k9resorts.com/franchising-comingsoon/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-i-plan-to-make-my-brand-pop-in-2016-3021" target="_blank" rel="nofollow" target="_blank">K9 Resorts</a>, is looking to award eight franchises in 2016 and has seen success with a new offering that will set the brand apart from the competition moving forward.</span></div><div>&nbsp;</div><div><span style="">&#8220;We are opening some of our newer locations with indoor swimming pools and so far they have been a big hit,&#8221; said Parker. &#8220;If this continues, we will offer pools in most of our newer stores in 2016, which are experiencing substantial growth year over year.&#8221;</span></div><div>&nbsp;</div><div><span style="">Gary Occhiogrosso, president and chief development officer of <a href="http://www.trufoods.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-i-plan-to-make-my-brand-pop-in-2016-3021" target="_blank" rel="nofollow" target="_blank">TRUFOODS</a>, is continuing to evolve the heritage brands, <a href="http://www.nakedchickenco.com/franchise.php?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-i-plan-to-make-my-brand-pop-in-2016-3021" target="_blank" rel="nofollow" target="_blank">Naked Chicken</a> and <a href="http://www.ritters.com/franchise-faq.php?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-i-plan-to-make-my-brand-pop-in-2016-3021" target="_blank" rel="nofollow" target="_blank">Ritter&#8217;s Frozen Custard</a>. He said 2016 will be a pivotal year to continue its expansion.</span></div><div>&nbsp;</div><div><span style="">&#8220;We are stepping up efforts to expand our catering business and give our franchisees yet another cash flow stream in the Naked Chicken brand,&#8221; said Occhiogrosso. &#8220;On the consumer side we are doubling down on bringing our guests &#8216;Better for You&#8217; menu items by removing MSG from our products, working with our suppliers to reduce or eliminate ingredients using GMO&#8217;s and creating numerous gluten free and allergen free menu options.&#8221;</span></div><div>&nbsp;</div><div><span style="">But sometimes it&#8217;s not about adding change, rather cutting out what doesn&#8217;t work. For instance, Occhiogrosso learned after the first year with Naked Chicken that they could design and build smaller units, and use more cost effective equipment.</span></div><div>&nbsp;</div><div><span style="">&#8220;This has been a big win for incoming franchisees since it greatly reduces the overall investment cost,&#8221; said Occhiogrosso. &#8220;In addition, we can save the franchisee labor cost while at the same time giving our guest a bird&#8217;s eye view of the food and how it&#8217;s prepared, which is something we know sets us apart.&#8221;</span></div><div>&nbsp;</div><div><span style="">On the other hand, some brands are looking at 2016 as an opportunity to thank consumers. <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-i-plan-to-make-my-brand-pop-in-2016-3021" target="_blank" rel="nofollow" target="_blank">MOOYAH Burgers, Fries &amp; Shakes</a>, which will hit 100 units in the first quarter of 2016, is launching a rewards app where loyal guests will be able to earn points for every dollar they spend at any <a href="http://mooyah.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-i-plan-to-make-my-brand-pop-in-2016-3021" target="_blank" rel="nofollow" target="_blank">MOOYAH</a> restaurant.</span></div><div>&nbsp;</div><div><span style="">&#8220;The app is integrated with our point of sale systems so we can communicate to app users based on their unique purchase history and frequency,&#8221; said Natalie Anderson Liu, director of marketing for MOOYAH. &#8220;Our entire system is really excited about the topline sales growth we hope to see through the MOOYAH Rewards app.&#8221;</span></div><div>&nbsp;</div><div><span style="">Whatever your brand&#8217;s goal is for the coming year, make sure it elevates you to the next level so that you pop higher among the rest.</span></div>

1851 Franchise

Discover what representatives from some top brands have in store for the coming year.

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How I Plan to Make My Brand Pop in 2016  

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Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

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KidStrong Franchising, LLC

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

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How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

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KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

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Layne's Chicken Fingers

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Why Sandwich Franchisees Are Expanding With Layne’s Chicken Fingers

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August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

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What June’s Jobs Report Means for the Franchise Industry

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Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

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Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

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Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

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Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

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Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

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How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

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Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

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Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

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How I Plan to Make My Brand Pop in 2016

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