1851

<p style=" text-align: right; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Denys Prykhodov / Shutterstock.com&nbsp;
<div style="">As director of development for <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mooyah-optimized-linkedin-for-franchise-recruitment-1156" target="_blank" rel="nofollow" target="_blank">MOOYAH Burgers, Fries &amp; Shakes</a>, Ardag Tachian is on a mission to find the best possible franchisees for the better-burger brand, wherever they might be. Increasingly, the best place to find those potential partners - and more importantly, to engage with them directly - is on LinkedIn, he said.</div>
<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">&#8220;More and more business professionals are joining LinkedIn, no more so than in the franchising segment,&#8221; Tachian said. &#8220;LinkedIn really has become Facebook for business, and it&#8217;s now integral to recruiting when you&#8217;re in the business of selling businesses.&#8221;
<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">In fact, he added, the Plano, Texas-based fast-casual brand recently signed two franchisees Tachian recruited through LinkedIn. While the social network likely would never replace MOOYAH&#8217;s more traditional methods of finding partners, such as networking at franchise trade shows and industry conferences, LinkedIn has proved to be another useful, cost-effective tool at the disposal of Tachian and his area directors.
<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">&#8220;My feeling is that the more direct communication and the more conversations you can have with your desired partners, the better,&#8221; he said. &#8220;With LinkedIn, I can speak directly with these people, as opposed to running an ad in a periodical or using a portal and wishing franchisees would see it. At conferences, I get that face-to-face interaction, and LinkedIn is giving me much of the same access without having to travel.&#8221;
<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">MOOYAH currently has restaurants in 16 states and projects to <a href="http://1851franchise.com/details/872/how-mooyah-optimized-linkedin-for-franchise-recruitment/">finish</a> 2014 with 80 locations. The brand has stated a goal to exceed 100 restaurants next year.
<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Tachian offered readers of 1851 the following tips for optimizing LinkedIn for franchisee recruitment.
<p style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Search for partners in a targeted manner 
Franchisors can use LinkedIn to narrow their search for potential partners to <a href="http://1851franchise.com/details/872/how-mooyah-optimized-linkedin-for-franchise-recruitment/" style="">people</a> in targeted development markets, and Tachian suggested that recruiters <a href="http://1851franchise.com/details/872/how-mooyah-optimized-linkedin-for-franchise-recruitment/" style="">start</a> networking with not only franchisees but also high-level managers of other concepts.
<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">&#8220;Many folks with whom I engage with an InMail are various levels of managers of other concepts, who often tell me, &#8216;I&#8217;m tired of <a href="http://1851franchise.com/details/872/how-mooyah-optimized-linkedin-for-franchise-recruitment/">making money</a> for somebody else; I would love to work for myself,&#8217;&#8221; he said. &#8220;One of the agreements we just signed fits that bill. He is a regional director in the Midwest of another <a href="http://1851franchise.com/details/872/how-mooyah-optimized-linkedin-for-franchise-recruitment/">restaurant franchise</a> for about 12 years and has saved some money, and knows the burger business inside and out. He just needed somebody to nudge him and say hello, and now he&#8217;ll be our newest franchisee.&#8221;
<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Tachian also filters some of his searches by the brand employing potential partners.
<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">&#8220;I don&#8217;t want to look for a franchisee of a Smashburger or Five Guys, but I can look for an owner in the Mexican category or other noncompeting segments,&#8221; Tachian said. &#8220;I might <a href="http://1851franchise.com/details/872/how-mooyah-optimized-linkedin-for-franchise-recruitment/">target</a> regions where I think that specific concept or category is already saturated. If I find multi-unit franchisees of noncompeting brands in that market, and they can&#8217;t open more units there, they&#8217;re probably interested in an opportunity with MOOYAH.&#8221;
<p style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Make the (affordable) investment 
 Tachian characterized the yearly subscription to LinkedIn Premium as well worth the investment of around $1,000, which allows him to contact potential franchisees on behalf of MOOYAH through the InMail messaging feature.
<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">&#8220;Obviously that&#8217;s very cost-effective, versus running an ad in a periodical, which might run several thousand dollars,&#8221; he said. &#8220;It does take time, because you have to search, send an InMail and wait for a response.&#8221;
<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Even if prospects don&#8217;t respond right away, they might at least read the pitch, he added. Tachian waits 60 days before following up with another InMail, and sometimes it takes two or three pitches to get a response.
<p style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Make time for a LinkedIn program 
 Tachian now encourages all his development agents to use LinkedIn as part of their recruiting efforts.
<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">&#8220;The amount of derived success is directly tied to how much effort you put into it,&#8221; he said. &#8220;Sending 200 InMails gets you far better results than sending 20 InMails.&#8221;
<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">The key is to keep the initial contact with a prospect straightforward and to the point, Tachian said.
<p style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">&#8220;Don&#8217;t make that initial InMail too cumbersome to read,&#8221; he said. &#8220;Just say who you are and why you&#8217;d like the opportunity to have them hear about the franchise. I try to keep it pithy.&#8221;

Mooyah's LinkedIn for Franchisee Recruitment: Expert Tips & Strategies | 1851 Franchise

1851 Franchise

How one company makes the most of the business-focused social networking site.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How MOOYAH optimized LinkedIn for franchise recruitment   

how-mooyah-optimized-linkedin-for-franchise-recruitment

Pet Wants

Pet Wants Franchisee Success Stories: The Journey From Corporate Life to Community Pet Advocate

pet-wants-franchisee-success-stories-the-journey-from-corporate-life-to-community-pet-advocate

Layne's Chicken Fingers

How Layne’s Leadership Has Built a National Franchise From a Historic Brand

how-laynes-leadership-has-built-a-national-franchise-from-a-historic-brand

photo of five Layne's Chicken Fingers team members standing in front of new drive-thru only Layne's

Layne’s Opens Three Houston Restaurants in Four Months, Plans To Do Same in West Texas and the Valley

laynes-opens-three-houston-restaurants-in-four-months

Bloomberg: Layne’s Chicken Fingers Stands Strong Amid Tariff Shock

Bloomberg: Layne’s Chicken Fingers Stands Strong Amid Tariff Shock, Hopes to Support American Manufacturing

laynes-chicken-fingers-tariff-impact-us-manufacturing

United Water Restoration Group

From Receptionist to General Manager: Caitlin Lopez’s Growth Journey at UWRG

From Receptionist to General Manager: Caitlin Lopez’s Growth Journey at United Water Restoration Group Long Island

united-water-restoration-group-long-island-caitlin-lopez-journey

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

1851 Agg - McDonald's Sales Decline Expansion Continues - 1851 Franchise

McDonald’s Franchisees Feel the Pressure as Sales Decline and Expansion Continues

mcdonalds-franchisees-feel-the-pressure-as-sales-decline-and-expansion-continues

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight graphic with photo of Greeva Patel and BIGGBY COFFEE logo

BIGGBY® COFFEE Franchisee Brings Passion for Community and Coffee to East Dundee

biggby-coffee-franchise-east-dundee-illinois

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci — Emerging Leaders in Franchise Support

franchise-financial-reporting-analytics-and-business-intelligence-qvinci-emerging-leaders-in-franchise-support

How MOOYAH optimized LinkedIn for franchise recruitment

MORE STORIES LIKE THIS