1851

In an era where customer experience drives brand loyalty, franchises that focus on meaningful engagement and transparency are standing out for all the right reasons. When it comes to media attention, highlighting innovative strategies, addressing industry pain points and creating campaigns with a strong call to action can make all the difference.&nbsp;<a href="https://www.midasfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-medias-attention-in-a-good-way-2727935" target="_blank" rel="nofollow">Midas’s</a>&nbsp;<a href="https://www.prnewswire.com/news-releases/midas-takes-a-stand-against-bad-service-in-auto-care-industry-with-launch-of-dont-put-up-with-bs-brand-platform-302217020.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-medias-attention-in-a-good-way-2727935" target="_blank" rel="nofollow">Don’t Put Up With B.S.™ campaign</a> offers a blueprint for franchises looking to resonate with both customers and the media. 1851 Franchise spoke to&nbsp;<a href="https://www.linkedin.com/in/lennyvalentinojr/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-medias-attention-in-a-good-way-2727935" target="_blank" rel="nofollow">Lenny Valentino Jr.</a>, president and chief operating officer of Midas, for insights into how the brand is redefining customer experience and setting new standards in the automotive service industry.<h3>Address Industry Challenges Head-On</h3>To attract positive media attention, franchises should address common pain points in their industry. Midas’s campaign, for instance, highlights its commitment to tackling bad service in the auto repair sector where transparency and trust have often been lacking.“Midas continues to innovate and embrace new technologies to provide empowering experiences for customers and help them make informed choices about their vehicle’s care,” said Valentino. “For example, many of our franchise shops have implemented digital vehicle inspections, which gives their customers a digital report straight to their phone and includes pictures and videos, along with explanations and advice on what’s wrong with their vehicle.”&nbsp;The campaign is supported by powerful statistics, such as findings that women are twice as likely as men to feel taken advantage of during car care visits. These insights make the campaign relatable and newsworthy as they shed light on a significant industry challenge while showcasing the brand’s efforts to improve customer experiences for all demographics.<h3>Focus on Transparency and Trust</h3>Building trust through transparency is another strategy that can garner positive press. For Midas, this approach includes leveraging technology like digital vehicle inspections, which allow customers to receive visual reports with pictures, videos and expert advice directly on their phones.“Midas franchisees and their teams have built trust by coaching customers on the best decisions for their cars, letting them know what needs fixing now and what can wait — and then following through with fast, friendly, efficient service,” said Valentino.&nbsp;By highlighting these innovations in press releases or interviews, franchises can demonstrate their commitment to enhancing the customer experience, a narrative that media outlets are likely to share.<h3>Empower Franchisees to Tell the Story</h3>Franchises can amplify their campaigns by involving franchisees, who are often the face of the brand in local communities. For example, at Midas’s annual convention, franchisees took a pledge against bad service, reinforcing their shared commitment to providing positive customer experiences.By positioning franchisees as advocates for the brand’s values, franchises create a human element that can drive local media coverage and showcase the broader impact of their initiatives.<h3>Use Humor and Storytelling to Engage Audiences</h3>Campaigns that pair serious issues with creative storytelling can capture both customer and media attention. Midas’s campaign uses humor to illustrate the bad service customers often experience while inspiring change within the industry. This balance of relatability and innovation makes for a compelling story that appeals to journalists.The Midas campaign conveys examples of bad service, like being pressured into unnecessary repairs, while showcasing Midas’s commitment to transparency and quality service. Humor, combined with a clear call to action, ensures the message is memorable.For franchises seeking positive media attention, the key lies in combining innovative solutions, addressing customer pain points and amplifying those efforts through storytelling. Midas’s Don’t Put Up With B.S.™ campaign serves as a strong example of how addressing industry challenges, embracing technology, and empowering franchisees can turn a brand’s mission into a compelling media narrative. By taking similar steps, other franchises can establish themselves as leaders in their industries while earning the trust of both customers and the press.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-medias-attention-in-a-good-way-2727935" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

How To Catch the Media’s Attention (In a Good Way!)

How to Catch Positive Media Attention with Transparency & Innovation

1851 Franchise

Franchises can stand out in the media by addressing industry challenges, leveraging innovative strategies and creating campaigns that resonate with customers and the media.

how-to-catch-the-medias-attention-in-a-good-way

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Fresh Coat

Photo of Fresh Coat vehicle with ladders on top

The Rise of Home Improvement Franchises: Why Now Is the Time to Invest

why-invest-home-improvement-franchise-fresh-coat

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

Top 25 Franchise Marketing Leaders: Cathy Chavenet — Chief Marketing Officer, Paris Baguette

top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette

BooXkeeping: Making Bookkeeping Cool for Franchisors, Franchisees, and Small Business Owners

booxkeeping-making-bookkeeping-cool-for-franchisors-franchisees-and-small-business-owners

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

How To Catch the Media’s Attention (In a Good Way!)

MORE STORIES LIKE THIS