How to Deliver a Story that Compels Candidates and Employees to Act

Most restaurant owners and operators are constantly trying to find ways to attract, hire, and retain top talent. The struggle is real.

Many have spent time crafting their company’s story and then sharing their special story with the world so people will hopefully, in some way, connect with it on an emotional level.
 
But is your story too much about you (your brand) and not enough about the candidate or your employees?
 
On this week’s show, I had the pleasure of interviewing communication expert, storytelling coach, podcast host, and TedxCambridge Executive Producer Mike Ganino. He filled this show with some incredible advice.

Mike shares the following:

• Why storytelling is so important for restaurant managers and leaders
• What the biggest problem is with storytelling
• How to use storytelling in recruiting & hiring
• 3 tips to improve as a storyteller