How to Find a Recession-Resistant Retail Franchise

Opening a recession-resistant retail franchise can be a great way to invest in a business that has a history of weathering economic downturns. Now, with a looming recession, it's important to choose a franchise that is well-suited to the current economic climate. 

Evaluate Industries 

To start, look into which industries and types of businesses tend to do well during recessions. 

Here are a few examples:

1. Grocery Stores

Grocery store concepts tend to be resistant against downturns in the economy. Although consumers may spend less when times are tough, they still need to eat. Many consider cooking for themselves as the cheapest option, especially when prices are going up. Grocery concepts are also a go-to choice for consumers looking to buy essential items, such as toothpaste, soap and paper products.

2. Retail Consignment

Understandably, resale shops do well in tough times. Consumers are looking to pinch pennies, and are willing to buy furniture, books, clothing, athletic gear, electronic devices and household items second-hand at consignment and thrift stores. According to GlobalDataSurvey, all ages thrift, with second-hand shopping highest (62%) among Generation Z (early to mid-20s) and Millennials (ages 27-42). This trend is only going to grow as consumers increasingly become more environmentally conscious.

3. Automotive Industry

Automotive repair shops, especially those that offer retail products, will also continue to thrive during a recession. An analysis by IHS Markit found that the average age of light vehicles on the road in the U.S. has increased to 11.8 years, meaning the need for repair services and products is only going to continue to grow moving forward.

4. Postal and Business Services

Shipping, mail and package receiving, printing, scanning, faxing and notary are essential for a variety of people and small businesses and are therefore always a reliable investment. The extensive product and service offering also translates into multiple revenue streams, which can be beneficial for franchisees during a recession. 

Evaluate the Franchise 

Once you've identified an industry or type of business that you're interested in, research specific franchise opportunities in that area. Pay attention to factors such as the overall financial health of the franchise, the average revenue of existing franchisees, and the level of support and training provided by the franchisor.

Reach out to current franchisees of the brand you are interested in, and ask about their experience. They can tell you about the ups and downs of their business, what it was like to work with the franchisor, and what it takes to be successful.

Develop a Business Plan

Once you've chosen a franchise and have a clear understanding of the costs, develop a comprehensive business plan that takes into account the franchise's strengths and weaknesses, as well as the current economic climate.

Remember, starting a franchise can be a significant financial investment. Make sure you have a good understanding of the costs involved and that you have the necessary financial resources in place.

By following these steps, you can increase your chances of success and set your business up for long-term success, even during a recession. With the right franchise and a strong business plan, you can feel confident in your ability to weather economic downturns and keep your business running.