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<div id="pastingspan1"><span style="">&#8220;Simply put, we are Shark Tank for franchising.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">That&#8217;s how Daniel Murphy describes <a href="http://www.franchisefundinggroup.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=im-in-the-franchise-funding-group-aims-to-become-the-shark-tank-for-franchising-4909" target="_blank" rel="nofollow" target="_blank">Franchise Funding Group</a>, the booming Cincinnati-based investment group for which he serves as president, and just like the &#8220;sharks&#8221; who hear pitches from upstart entrepreneurs on the hit ABC show, the team at Franchise Funding Group is using their combined sea of experience to help the next emerging generation of entrepreneurs navigate franchising&#8217;s tricky waters. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;We looked at Shark Tank and kept saying, &#8216;We can help people expand their businesses nationwide. We could be the Shark Tank for franchising &#8211; the investors and strategic partners they are seeking.&#8217; We want to give back and make a difference for the future generation of franchisors,&#8221; said Murphy.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">The team has a 30-year track record of creating, supporting, and guiding successful franchise concepts and has awarded over 2,000 franchises across 15 countries. They have grown multiple brands such as Home Helpers, Caring Transitions, TruBlue Total House Care, and <span class="brand-highlight">Fresh Coat*</span> Painters. Murphy himself is the founder and CEO of <a href="http://thegrowthcoach.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=im-in-the-franchise-funding-group-aims-to-become-the-shark-tank-for-franchising-4909" target="_blank" rel="nofollow" target="_blank">The Growth Coach</a> franchise system which is currently in 14 countries and in over 100 major U.S. markets serving several thousand clients each year. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">On paper, the Franchise Funding Group concept is simple. Share your big idea for the next great franchise, and the team at Franchise Funding Group will invest up to $150,000 of financial support, services, and marketing of your new franchise company as a true partner in building the system and priming the concept for expansion. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;Our value proposition is pretty strong to these entrepreneurs who have a profitable business and a large vision. We take 25 percent equity in the new franchise entity only and a 10 percent management fee moving forward, but we&#8217;ll help build your franchise system and guide you. You&#8217;ll call the shots, but we&#8217;ll be there to help. That&#8217;s a great value proposition and people have been very open to it,&#8221; said Murphy.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Since launching in October 2014, the team at Franchise Funding Group started getting applications immediately and they kept coming in at a steady pace. However, after a feature story ran in Entrepreneur magazine in March of this year, the number of applications skyrocketed.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;Going through hundreds of applications can be tedious, and there are some who apply that aren&#8217;t ready for it yet,&#8221; said Murphy. &#8220;But these are great entrepreneurs we&#8217;re talking to, they&#8217;re passionate, they have good businesses.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">The group&#8217;s first foray into partnering with a new concept has been a roaring success. The team helped launch Cincinnati-based <a href="http://www.petwants.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=im-in-the-franchise-funding-group-aims-to-become-the-shark-tank-for-franchising-4909" target="_blank" rel="nofollow" target="_blank">Pet Wants</a> as a franchise &#8211; a home-based pet food concept that delivers fresh, top-quality food right to subscribers&#8217; doors &#8211; in the 3rd quarter of 2015. By mid-April 2016, the brand had already grown to 25 open locations with 21 in process across 18 states. Most of those Pet Wants franchisees signed single unit deals &#8211; however, some have already signed for a second territory and many others are investigating the potential to expand less than a year after opening. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;We knew pet care would be big and Pet Wants has been a home run for us,&#8221; said Murphy. &#8220;It&#8217;s been explosive growth.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Murphy and the Franchise Funding Group team believe that low cost concepts in hot segments (pet food is a $22 billion dollar segment within the $58 billion dollar pet care industry) like Pet Wants is where they will find their first wave of successful franchise brands. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;What we&#8217;re looking for are home-based, mobile businesses, or small store fronts. That&#8217;s where our core-competency is,&#8221; said Murphy. &#8220;We like care-based businesses where you have to care for seniors, kids, pets, homes, cars &#8211; those are the type of industries where the demand is always high in good times and in bad, and they&#8217;re hard to make obsolete with technology.&#8221; </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Murphy said the team is extremely selective and only want to take on one or two investments per year in order to make sure they have the right focus. Due to this, they want to partner with the right people and he believes they&#8217;ll be able to announce their second investment by the end of summer 2016. However, the buzz around this new opportunity has been so impressive that Murphy said that Franchise Funding Group has started receiving numerous requests from owners of concepts that have already started franchising, but need that extra support to break through &#8211; an area he says that the team is considering getting into as they continue to develop the system and expand, with the potential of creating a separate investment fund or getting more investors involved. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Either way, Murphy said that their passion for creating great franchises is what keeps them motivated.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;We&#8217;re older and don&#8217;t have the time to start these things up from scratch for ourselves anymore,&#8221; Murphy laughed. &#8220;We want to help the younger generation. We are the answer to the question, &#8216;How do I franchise my business,&#8217; and we&#8217;re having a blast doing it.&#8221;</span></div><div style="  font-style: normal; normal;  normal;"></div>

1851 Franchise

Cincinnati-based investment group wants to change the way emerging entrepreneurs navigate franchising 

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I’m In: The Franchise Funding Group Aims to Become the Shark Tank for Franchising  

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Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

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Melting Pot

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How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

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Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

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Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

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Seniors Helping Seniors®

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Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

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